What’s the One Word that will define your business in 2017?

Each quarter I go to a day-long seminar called Growth Club that is organized and presented by my business coach, Mary Ann, and her colleagues at ActionCOACH.  Growth Club is designed for business owners to take a day away from working in their businesses and focus solely on what their goals are for the next quarter.  It’s also a great chance to meet other business owners, learn about what they are doing, and get their perspective on any problems you might be having.  I usually walk into Growth Club needing like eight coffees and leave with wings on my back.  And by the time I get home, I’m exhausted thinking about all the things I need to plan or add to my “to do’s” to take my business to the next level.

At last week’s session, Steve, a coach in Greensboro, asked us: “For 2017, what is that one word that will be your mantra?”  For me, it’s GROWTH.  But only for my business, not my waistline (I own 2 fitness studios, so I should be good on that one) or the number of dogs currently under my care (3, 2 English bulldogs and 1 dog that thinks she’s a bulldog).

Now that I’ve spent the last seven months hiring an incredible Team and ensuring they are working together as a team, it’s time to focus on all the ways I can increase the sales at each of my studios.  In other words, it’s time to develop a marketing strategy and any additional sources of revenue—basically, the fun stuff.

There are several ways I can grow my business:

  1. Open another studio.
  2. Acquire another studio.
  3. Grow the retail side of the business—ie. sell more clothing.

Which am I considering?  Well, all three of course.  When you’re looking to grow your business, you want to be open to all of your options and then pick the one or ones that make the most sense.  Keeping in mind that all growth options should adhere to the definition of a business which is: A commercial, PROFITABLE, enterprise that works…WITHOUT YOU.

I’m excited to see what 2017 has in store for me, my Team and my two Pure Barre studios.  What’s the one word that will be your mantra in 2017?  Think on it and then develop a plan to reach your goals!  Remember, your competition is waiting until January to come up with their goals.  As we say at the studios: “There is never a ‘perfect’ time.  Today is the day.  Start now.”

In my next post, I’ll discuss my three goals for the first quarter of 2017 as well as some specific steps I’ll take to reach those goals.  I have learned that when setting goals, you need to have a reward at the end and there’s jewelry at stake here!  So, these goals will be reached!

Until then, stay on your toes!


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