It’s often said that the best businesses solve problems that matter or that our biggest problems are the source of our biggest opportunities. What if solving the biggest problem you face personally—I mean, right now—tackling your biggest life problem at this exact moment, was the key to providing an amazing experience for your clients?
Now that I’ve owned my Pure Barre studios for five years, I’ve realized that the best businesses not only solve big problems, but they evolve to continue to be relevant for their clients as new problems surface. When you first open your business, you’re in the Initial Problem Phase. You’re solving an identified problem for your new clients. For me, it was offering an amazing, high-quality barre class since no barre classes of our quality and consistency were available in Winston-Salem, NC. And that’s been fun. Building that community of women has been extremely rewarding.
But now, we seem to be entering into the Follow-On Problem Phase—just offering a great barre class isn’t enough. My clients want to incorporate overall health and wellness into their fitness routine. They want more variety of classes including cardio and they want to eat and live better. Basically, they want it ALL. And come to think of it … so do I. I want to eat better, have more of a variety of workouts, and live a better life. Who doesn’t? What if solving my own problem is the key to moving my business into its next phase?
A few months ago, I came to the realization that most of our studio events were stale and getting boring. We were in a rut of doing the same events each month and clients were no longer showing the same level of enthusiasm to participate. What to do?! If any of you regularly plan events to keep your clients engaged and returning to your business on a regular basis, you know that developing something new can be difficult and time-consuming. It’s also nerve-racking because you never really know if clients will embrace your ideas until you announce them. Furthermore, if we were entering into the Follow-On Problem Phase, what exactly was the new problem my team and I were trying to solve?
The biggest problem I am personally trying to overcome is being consistent with my classes and eating better food. I’ve written how I started the Whole30 and when I finished those grueling 30 days, I felt awesome and didn’t really want to go back to eating like I had been. Ok, I was totally ready for a Corona or 4, but that was about it.
When you’re single, cooking for one can be less than exciting. It’s really easy to get into a rut of making the same things or throwing random leftovers together because it seems like a waste of time to prepare a proper meal for just one person. But that’s so bad—because often time eating for one involves prepared or processed foods that aren’t that great for you and can zap your energy making working out seem like a chore. It’s a bad cycle to get into—especially for someone trying to lead a fitness community. Finding Sarah Adler and her website and blog, Simply Real Health (www.simplyrealhealth.com) has been perfect for me. The blog is full of great ideas, recipes and pictures. The cookbook of the same name, Simply Real Health is also amazing ($39.95). I’ve tried almost all the recipes and started eating breakfast more consistently after trying the smoothies.
But what I’m the biggest fan of are the seasonal meal plans. I just bought Spring and right now, you can download a free 3-day sample meal plan to try out. The Spring Meal Plan was about $100 and includes 4 weeks of recipes for every single meal. There are also some great bonus items including healthy snacks, great side dishes to incorporate if you’re having friends over, and a guide to healthy choices in restaurants. It’s perfect for me because each week I get a complete grocery list, head to the store knowing exactly what I’ll need to make all of my meals each day, and I’m good to go for the week. Oh, and the best part … everything tastes amazing and is easy to prepare. Thanks to Sarah Adler and Simply Real Health, my healthy eating problem was solved! So of course, I had to pass on this gold to all my clients and thus the Pure Health Challenge was born!
As I mentioned before, our events seemed stale and uninspiring. We had just been recycling them from previous years. It was time to shake things up and drill down to what really mattered most to me and my clients—a total health experience. Here’s what we came up with and what we’ll be doing in my studios for all of June and July. That’s right! 60 days of Pure Health!
- First, we decided that we’d need a baseline to know where we all are with our health. My chiropractor, Dr. Gray, has this body composition analysis machine called, InBody. We partnered with him to bring InBody to the studios in the beginning of June for every Pure Health Challenge participant to get an assessment including weight, muscle mass, fat mass, water, hydration level and many other indicators to know where they were at the beginning of the Challenge. After 6 weeks, Dr. Gray will come back to the studio with InBody to measure everyone’s progress. We’ll literally be able to quantify all of the work completed during the Challenge. Exciting stuff!
- Of course, everyone gets the Simply Real Health cookbook to start planning healthy and tasty meals.
- During the Challenge, we’re asking everyone to take 4 classes each week. This seems reasonable and doable. If you complete 4 classes each week, you’ll earn a small reward from Pure Barre or our other partners, Village Juice and Kleur Shop. If you don’t complete the 4 classes, just reset the next week. But, sometimes just starting is the hardest part, so we’re partnering with Kleur Shop to host an evening to talk about what’s holding us back from committing to working out like we know we should.
- At Pure Barre, we have special Intensive classes which take our clients further out of their comfort zone to target specific areas of the body and do some exciting new things we wouldn’t normally work in a regular class. Everyone participating in the Pure Health Challenge will have the opportunity to take our Strength & Balance Intensive in June and the Full Body Burn Intensive in July. Sweat!
- And what Challenge calendar wouldn’t be complete with an outdoor Pop Up class?! We’ll have an amazing pop up at Village Juice the morning of Sunday, June 25th and get some great juice and healthy snacks after.
- Finally, one of my favorite restaurants in Winston, Spring House, agreed to create a Paleo Happy Hour for all Pure Health Challenge participants at the end of July. Thanks Chef Tim and Elizabeth for letting us celebrate our good health!
Coordinating all these activities was a huge undertaking, so I’m glad I have my Team to help me. I’ve never been more excited for anything at the studios! Figuring out how to solve my own problem of consistently taking class and eating healthy, good food brought about this amazing program of events that will benefit the hundreds of women taking class at the studios this summer. Going forward all of our events and programming will seek to provide a better understanding of total health—until we reach our next Follow-On Problem Phase.
If you’re local to the area, stop by the studio and learn more about our Pure Health Challenge. If not, check out the links to Simply Real Health and start the workout you like best in your area.
Tomorrow, I’ll share my newest life hack—how to make a smoothie without bananas or avocados. I am allergic to bananas and avocados, which makes smoothie consumption pretty difficult—but I finally figured out how to substitute those elusive fruits and now feel like I’m winning at life—or at least breakfast.
Until then, stay on your toes!