Later this week, I’ll be attending our annual Pure Barre Conference where I’ll be giving a speech titled, “How to Hire a Rockstar Team: Learn the Key Steps to Create a Hiring Process” … and I only have 5 minutes to talk. I could literally go on for hours about this topic, so taking it down to 5 minutes is pretty tricky.
But why do you have to hire employees anyway? Wouldn’t life and business be so much easier without having to hire anyone to run your business? In short: No. Let me explain why …
In some businesses, it’s possible to do everything yourself and avoid hiring a team to take care of things for you. But the nature of a fitness business isn’t like that. So what is the definition of a fitness business anyway?
In my book, She’s on Her Toes: How I Started A Business, Expanded It, Almost Lost It, And Got Back On My Toes, I explain the following definition:
Definition of a Fitness Business
A fitness business is a commercial, profitable enterprise that can be run without you so you can be a role model in the health and fitness community you are creating. This means you are free to work ON your business, rather than IN your business.
So, do you get what this means? In order for your business to continue growing and for you to be the leader of your studios’ fitness community, you HAVE to hire a great team to help make it happen. There is absolutely no way that you can operate a fitness business, teach all the classes yourself, keep up with your clients, manage all of your finances, market and do all the other daily activities required to keep your studio open without hiring employees. It makes me tired just thinking about doing all that work.
Let’s take a look at what this looks like using some pictures …
At the beginning of your business, you might have a few employees, but for the most part, you are doing all the work.
- You are taking care of most customer or client needs.
- The clients are spending money and supporting your business.
- Finally, the business is supporting you with a paycheck or owner draw.
Does your business lifecycle looks like this right now?
By hiring a rock star team, you are going to change your business lifecycle to look like this:
Instead of you taking care of your client needs, your employees will provide service to your clients and you will then support your team.
- So, you support your team.
- Your team supports your clients.
- The clients support the business.
- And finally, the business supports you … and the cycle continues.
Does that make sense? You are going to evolve into a true manager and leader of the fitness community and your employees will run the day-to-day operations of your business. Not gonna lie, it’s amazing.
Ok, so we get the picture that hiring employees is critical to running a successful studio—or any business really. How the heck do you do that?
You’ll have to listen to the speech!
Or check out my book, She’s On Her Toes.
Until then, stay on your toes!