I’m Gonna Do It! My New Business Idea: One Life Foods Market

It’s often said the best business ideas come from solving a problem.  And that you have to be passionate about a startup business for it to succeed.  As the owner of 2 Pure Barre studios, I’m extremely passionate about fitness and living a healthy life.  I’ve been an athlete my whole life and I can’t imagine not working out.

But there are two parts to that … what about the healthy life?  Yeah, there’s this whole healthy eating-thing that goes along with staying physically fit and you can’t really ignore it.

Unfortunately, the business that I already own doesn’t integrate healthy eating into its offerings … so, I’m gonna do it!  I’m going to start a new business to help solve a pretty big problem I’ve been facing: How to eat healthy meals when I’m too busy to cook.

Something tells me many of you struggle trying to solve this problem too!

What if there was a solution?  What if a business existed that eliminated most of the time required to eat healthy at home?

I will be launching One Life Foods Market (www.onelifefoodsmarket.com) to do just that.  Sorry, the website isn’t up yet—but it will be soon!

One Life Foods Market will be the place for busy people to buy healthy meals when they’re too busy to cook for themselves.  The business will have 3 tiers:

  1. One Life Foods Meal Plan—Want to cook, but find yourself totally uninspired when you get to the grocery store? Me too.  But it’s funny, when you have a meal plan along with a grocery list of all the things you’ll need for the week, shopping is a breeze and cooking is fun.  There are enough things in life to worry about, eating and making good food, shouldn’t be one of them.

This is how the business will start—the website will have monthly meal plans for sale.  I’ll be able to gage interest in the concept with minimal investment and spend time getting feedback on what meals customers like best or what could be improved upon.

  1. Pre-Made Meals Membership—You just don’t have time to cook, but want to eat healthy. Ordering your meals in advance for the week and picking them up would be your dream come true.  It’s mine too.  Luckily we know each other!

You may be wondering where the “market” part of One Life Foods Market comes in.  Assuming the feedback from the meal plans is positive, One Life Foods Market will open a store front for the pickup of pre-made meals.  The business plan will be to sell various types of weekly meal memberships—think meals for 2, 3, or 5 days made just for you.

  1. Hungry Now for a Healthy Meal—You got it! Simply walk-in and grab a meal or two.

Couldn’t plan ahead and order?  Work deadlines cutting into your cooking time?  Or just made a snap decision not to cook?  Walk-in and select a tasty meal.  Grab some healthy snacks, maybe even a bottle of wine.

So, what do you think?  Lots of work needed to build One Life Foods Market—branding, building and launching the website, marketing, finding the store front, opening, and hiring employees.  My first tasks will be to build and launch the website as well as do all the legal stuff that you have to do when starting a business.  I’ll keep you updated on the progress right here on www.shesonhertoes.com

I’ve made some big progress on outfitting my new home office, and on Thursday, I’ll reveal some pics!

Until then, stay on your toes!

One thought on “I’m Gonna Do It! My New Business Idea: One Life Foods Market

  1. Care says:

    I would LOVE this!!
    As long as it’s affordable &/or I can justify the cost to my hubby, this would solve SO MANY of our food/meal problems!!
    I would pick #2 most often & #1 on days I have more time. (Which let’s be honest isn’t often.)
    However, I would send some caution. I worked for a “chef take & go” place like this before. Their biggest challenges were overcoming the customer adverse reaction to price & the cost of maintaining a brick & mortar store/overhead & food stock. Often they would have prepared food with no walkin customers on a regular basis. It was difficult to predict. I would suggest trying to work out of a “borrowed” kitchen from another business or creating a professional one where overhead is not a concern like in a home or food truck. Artie’s Paleo on the go in Indianapolis is a model like this that delivers for individual pickup to cross fit gyms in the area & by food truck.
    Hope this all helps & I would definitely be a customer if you’re in my area, but I’m guessing you’re closer to Anna. Either way, all the best to you!!!!

Leave a Reply