We all know that advertising is essential to running a successful fitness business. To keep growing your studio revenues, it’s nothing more than a numbers game—you’ve got to keep getting in more new clients each month and then convert as many as possible to grow.
But isn’t paid social where it’s at? Why should I worry about building an email list?
1. Email Subscribers Are More Likely to be Buyers
Why? In our scrolling society, we aren’t too picky about who we follow and what we look at on Facebook and Instagram. Um … exes, random people you haven’t seen in years, random people you only met once, weird looking dogs and cats, the list goes on. But … we flip out if someone emails us too much or we get on some spammy list. Am I right? Bottom line, if someone signs up for your emails, they want to receive and read them. They have given you the green light into their inbox and eventually into their wallets.
2. People Check Their Email Every Day
As Facebook and Instagram make regular tweaks to their algorithms, your posts may not reach all your followers. But … everyone checks their email. Like every day. Even if they don’t admit it. If you’ve got something really important to tell your clients (or future clients) you can bet most of them will at least glance at your email in their inbox before deleting.
3. Social Is a Rented Platform
Since none of us is fortunate enough to own Facebook, Instagram, Pinterest, or Google, we just have to settle on using them to build followers. But even if the mere thought of finance and accounting gives you hives, you know that owning an asset is far better than renting. When you build a list of email subscribers, you build an audience. This audience is an asset. As you offer and develop new products and services, you can sell them to your list over and over again.
So how do you build a list? You can actually use paid social to build your list … and your business.
On Thursday, be sure to check out an interview with my online marketer, David Philips, Founder and CEO of ONEMarketing. That’s right! It’s a video! David and I will be discussing how to use paid social to generate leads for your business and build your list. You won’t want to miss this!