I Own 2 Fitness Studios and I Don’t Have Time to Workout Either: The Pure Health Challenge Explained

It’s the dirty little secret of the fitness industry.

Before you actually open your fitness studio, you have big dreams of a balanced life, working out every day, and eating clean.  When you actually open, life is nothing like the dream!  Oftentimes you find yourself giving up your spot in class so a client can take.  Maybe a critical last-minute task prevents you from taking class.  Or you’re simply too stressed out from dealing with your employees, finances, and high-maintenance clients to workout.  Did I mention that this is all happening while shoving handfuls of crackers, protein bars, or whatever is easy and portable into your mouth for sustenance.  Fitness studio owners, like most other small business owners, need help prioritizing fitness too!

The struggle is real.  Don’t envy me because I own 2 fitness studios.  I don’t have time to workout either!

She's On Her Toes Pure Health Challenge

2 classes in 2 Days!  That might be a record!  Just kidding–it’s not.

Like the rest of the world, I too have to prioritize working out and eating healthy.  It doesn’t just magically happen.  Damn, if only it did!  This is why I’m such a big proponent of our Pure Health Challenge happening at my studios, Pure Barre Winston-Salem and Pure Barre Clemmons, during March and April.  I need this Challenge just as much as you do.  The Pure Health Challenge is a way to practice consistently taking class each week.  It’s also a chance to think about healthy eating (which so many of us don’t do).  And it’s a way to do both of these things in a group setting so we’re all accountable—and hopefully successful!

I always get a lot of questions about what the Pure Health Challenge is and is not.  Here goes … your most burning Challenge questions answered …

What is the Pure Health Challenge?

The Pure Health Challenge starts on March 5th and ends April 29th.  During the Challenge, participants take 4 classes each week and focus on healthy eating and self-care.  Since we’re all taking the Challenge together, the Pure Barre community provides everyone inspiration and strength to keep going and make fitness and health a greater priority during these two months.

What do you get when you pay for the Pure Health Challenge?

The Pure Health Challenge costs $40 and includes the following:

  • 2 Pure Barre Intensive classes—take 1 in March and 1 in April. Intensive classes are 75 minutes long and focus on specific parts of the body for more targeted, intense work
  • 5 recipes for easy, simple, healthy foods each week—as an example, the first week is “5 Smoothies You’ll Want to Wake Up Early For”
  • Self-care tips from your Pure Barre Team
  • Pure Barre community events including a dog walk and Spring Fashion Show

So, why do I have to pay for the Pure Health Challenge?

It does cost the studio money to put on the Pure Health Challenge.  We have to spend extra time organizing the events, learning the Intensive classes, and compiling recipes and self-care tips so you can get the most out of the experience.  I have to pay my employees who get involved for their hard work.  Yes, we could do challenges like other fitness studios and gyms and put minimal effort into how the challenge is organized and have the challenge be free.  But, that wouldn’t benefit our clients in the way that a more involved, Pure Health Challenge actually helps our clients get healthier and more fit.

I will also say this … if you pay for something you tend to take it more seriously and actually do it.  Ahem!

Why is the Pure Health Challenge 2 months, that seems like an eternity?

Did you know that it takes 66 days to create a lasting habit?  This is why the Pure Health Challenge is 2 months—it’s done by design.  After 2 months of taking class 4 times each week, you should have created the habit and will hopefully keep up that habit of consistently working out even after the Challenge is over.  Sneaky.

What if I don’t want to eat healthy?  I already workout, so I don’t see the point.

You don’t have to do anything you don’t want to.  However, working out is only half the equation.  Eventually, you will stop seeing results from simply working out and not eating healthy foods.  You will have to change the way you eat to keep getting stronger and more fit.

It’s a lie.  Whoever told you that eating French fries after working out was ok and those calories wouldn’t count, was full of sh$t.  I know, bummer.

But that’s where the Pure Health Challenge comes in.  By making small changes in what you eat, you can eventually see big results.  Each week of the Challenge, you’ll receive 5 easy, simple, healthy recipes.  Try one or work to incorporate all 5 into your weekly meals—the choice is yours.  Curious about each week’s recipes …

5 Smoothies You’ll Want to Wake Up Early For

5 Salads You’ll Actually Want to Eat

5 Treats That Won’t Make You Hate Yourself

5 Sides That Make the Main Course Boring

5 Pestos to Use Beyond Pasta

5 Main Dishes Where Meat is Optional

5 Sauces with Endless Possibilities

5 Beverages for Maximum Sipping & Pic-ing

I love these because by the end of the Challenge, you could literally make one small change at every meal.  And … you’ll have a whole library of choices to keep going back to once the Challenge is over.  It’s all really manageable!

There you have it!  What the Pure Health Challenge is and isn’t.  If you still have questions, please let me know or talk to us at the front desk next time you’re in the studios.  It’s not too late to sign up!  Make sure you get your 4 classes in each week and try one recipe and tag us on Facebook or Instagram—we’ll be rewarding you for your efforts with a drawing for gift cards to local businesses.  Who said being healthy didn’t have its own rewards?!

Leave a Reply