If you’re a regular reader of this blog, you have hopefully gained an appreciation for some of the unique opportunities and problems of owning a boutique fitness studio. One of the most obvious from a management perspective is that you need to hire and build your team with individuals filling two main roles: sales/customer service and teaching.
Since both of these roles demand entirely different skill sets, this can be a challenge. There are like a zillion books, courses, and articles on how to hire and train someone in a sales role. However, there isn’t much out there to guide you as you seek to hire amazing teachers. This is super unfortunate, because training a teacher is a huge investment of both your business’ time and money—both of which are extremely valuable!
Because of this large up-front investment, hiring teachers can be risky, especially since you don’t really know how long they’ll be under your employment. Teaching fitness is often a side gig for many, and myriad factors can impact a teacher’s availability, including change in life circumstances, change in job, or a move out of town, just to name a few.
In my book, She’s On Her Toes: How I Started A Business, Expanded It, Almost Lost It, And Got Back On My Toes, I explain my hiring process from start to finish and discuss why it’s imperative to create the culture of your business before your employees do it for you. As discussed in the book, your employees will have all kinds of ideas about what the culture of your business should be—and they are usually bad ideas—so you have to step in as the leader of the organization and define the culture from the top.
In my course, How to Hire a Rock Star Team, I walk you through how I created my hiring process and take you through each step. It’s a comprehensive process and after completing the course, you’ll have your own hiring process complete with an exciting job description and killer ad. And perhaps more importantly, you’ll know where to place that ad, how to conduct a great interview, and how to ask the right interview questions. The best part … once you’ve created a hiring process, it’s yours to keep. You can use it over and over again, every time you need to grow your team.
But … many of you have been asking how I hire teachers, which neither the book nor the course specifically discussed … until now!
I recently sat down with my manager, Emily, and one of my longest-serving teachers, Traci for a video discussion on how to hire amazing teachers.
I love this picture from a training–Emily, Traci and I are all in it.
We talked about what makes an amazing teacher and how to identify those qualities in an interview. We also talk about how to take a good teacher to great, as well as how teachers can stay motivated to keep learning and improving. Finally, we share one thing that almost all of our teachers have in common—where we found them—it almost seems like we cracked the secret fitness teacher hiring code. If a potential teacher candidate has this on their resume, I will always make time to interview them.
And this video is now part of a new Bonus Section of the course!
The new How to Hire a Rock Star Team Bonus Materials include:
- Access to a Private Facebook Mastermind Group (if you want)
- How to Hire Amazing Teachers Video Roundtable Discussion
It occurred to me that some of you would prefer to ask questions in private outside of a Facebook group, so I’ve also added 2 chances to meet with me directly to help you grow your team including:
- 30-minute video call with me to fine tune your ad
- 30-minute video call with me to fine tune your interview questions
You’ll have to check out the course to watch the video … But, our big takeaway from the discussion was that hiring a teacher or someone for a creative role isn’t much different from hiring for a more traditional sales/customer service role.
Making sure that each and every new employee you hire is a fit for your business’ culture is THE most important thing to ensure their success in your organization. As the owner of a fitness business, you want to look for characteristics and values in your potential teacher candidates, and the teaching just falls into place—with a lot of practice, of course!
I hope you’ll check out the course and utilize all the amazing new Bonus Materials—it was so fun to create the video with Emily and Tracy!
I am super passionate about my team and working together to grow our studios and create an amazing client experience. That’s why I created the course, because every fitness studio owner should have a great team and a great business. It takes a lot of work, but once you build the foundation, it makes owning your business more rewarding and frankly, more fun!