Podcast Episode 9: How to Get New Clients to Your Business Every Single Day

What if there was a way to actually spend your advertising budget to bring guaranteed new leads into your business each and every day?  Sound too good to be true.  It’s not.

Paid social advertising is the most effective way that I’ve found to advertise my studios.  But, we aren’t just placing ads.  We’re generating leads.  There’s a difference.  And that’s what we’ll be talking about today on the podcast … How to use ads to generate new leads for your fitness studios every month.

Click here to listen to the She’s On Her Toes Podcast.

She's On Her Toes

And once you have the contact information of these people, you can keep reaching out to them—until they tell you not to.  When you think about paid social ads for your studio, think bigger—you want to generate leads and build your contact list.

And we’re so excited because today on the She’s On Her Toes podcast, we have our first guest, David Philips, founder and CEO of One Marketing.  David is the brains behind all of my studio’s Facebook and Instagram ads.  We talk about our latest ad (you can watch it here) and why it’s working.  Can you believe one of my talented teachers shot the video and edited this?!

As of this post, this amazing testimonial ad has brought in about 40 leads in just 2 short weeks.  It’s literally our most successful ad yet.

During the podcast, my managers, Emily and Christina, share how we reach out to these new leads and get them to sign up for their first class.  We have a whole process, of course!

Since the goal of this website and podcast is to give you actionable information that works, we want to give you more information about how create your own lead generation campaign.  Learn more here.

If you are interested in contacting David directly, check out his website and learn how his advertising platform, StudioEngine, can help you generate leads and get prospective new clients to reach out to your fitness studio.

Check out StudioEngine for yourself. 

Click here to listen to the She’s On Her Toes Podcast.

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Podcast Episode 8: How to Hire A Rock Star Team, Part 2

We talked so long last week about how to hire a great team, that we split the discussion into two parts.  Join us for the second half of our discussion on how to hire the right team of employees for your business …

If you’ve already read the book, She’s On Her Toes, you’ll remember the definition of a fitness business, but let’s just refresh:

“A fitness business is a commercial, profitable enterprise that can be run without you so you can be a role model in the health and fitness community you are creating.”

To get your business to run without you, you’ll have to be a true leader and create the vision, mission and culture for your employees to follow.

Taking the time to write your business Vision, Mission and Culture statements is the most valuable process you can complete when it comes to building a team because it establishes clear parameters for who you want to hire. If a candidate you interview doesn’t agree with any part of your Vision, Mission and Culture statements, then they aren’t a good fit for your business.

It’s great to talk about why it’s important to hire a great team … but … how do you actually go about hiring these amazing individuals?

Did you know I have an online course, How to Hire A Rock Star Team?  Yep!  I do!

The course is a comprehensive, step-by-step plan to create your own hiring process.  There are 15 lessons complete with videos, audio lessons, and worksheets.  This is the exact same process that I went through to create my own hiring process, so I know it works.  It’s the exact same process that I use today when I’m looking to interview or add a new member to my team.

In the course, you’ll learn how to create an environment that attracts only the RIGHT employees to work in your business.  You’ll also create a complete hiring process including how to:

  • Write an exciting job description
  • Post a killer advertisement
  • Conduct the perfect interview
  • Ask the right interview questions

I talk non-stop about how hiring the best team is literally THE MOST IMPORTANT THING you can do for your business.  It is!

In fitness (and most membership-based businesses), you can’t promote yourself to a successful business.  Meaning, even if you had the most awesome deal or promotion, it will be a total flop, if you don’t have the right team to sell and deliver an incredible experience to your prospective clients.

It’s all about the experience!  Who offers the best experience?  The best employees!  That’s right, people provide the best experience.  Not promotions!

And how are you, the over-worked and over-whelmed small business owner supposed to do it all?!  You can’t. This is why it’s so important to hire the right team to help you out.

While the course is designed for fitness studio owners, the same principles apply to any small business owner and even some large business owners.

Be sure to check out the amazing bonus materials … they might just be better than the course itself!  And … I also have a list of THE BEST interview questions to ask to hire the right employee.  There are some questions that I use specifically to hire for my fitness studios.

Click here to purchase:  How to Hire a Rock Star Team

Click here to listen to the She’s On Her Toes Podcast on iTunes or Apple Podcasts

Podcast: Episode 7, How to Hire A Rock Star Team, Part 1

I take full responsibility for my business successes and failures.  I made all the decisions to shape my business.  But it wasn’t until I looked at running my business differently that great things really started to happen for me.

See, the definition of a business is:

A commercial, PROFITABLE, enterprise that works…WITHOUT YOU.

This means that you are free to work ON your business not IN it.  The business is fully functioning without you.

–Brad Sugars, Founder of ActionCoach

Does that describe your business?  Can you stay home or go on vacation and everything will happen without you?  Will the doors be unlocked and clients served? Will you see money deposited into your bank account?  If the answer is no, then you own a job, not a business.

Once I realized how important it is to hire the right team and give them the responsibility of running my business, then things started falling into place.  Hiring the right team is the difference between owning a job and owning a business.

And in Episode 7, we talk about how to hire a rock star team.  We’re not looking to hire warm bodies to go through the motions.  We want rock stars that strive for excellence and make the business great.

 

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I love this picture of my Team!  They gave me a framed copy for Christmas last year.  It’s in my office–this is the view from my desk.

There are two very important personalities that every business should have.  According to Mark C. Winters, author of Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, every business needs both a Visionary and an Integrator.  Once these two people are working together, that’s when great things start happening.

The Visionary comes up with the big ideas, but within the Integrator they will fall flat.  Why?  Because the Integrator knows how to execute.  Both roles are critical for a business to grow and succeed.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business 

Here’s the link to take the quiz and find out if you’re a Visionary or an Integrator.

Can you guess who the Visionary is in my business?  Who’s the Integrator?  Listen to the episode and learn which roles Emily, Christina, and I fill.

Click here to see if you’re a Visionary or an Integrator.

Click here to listen to the She’s On Her Toes Podcast on iTunes and Apple Podcasts.

Don’t forget about the Build A Better Business 5-Day Challenge!  It’s not too late to start.  Click here to learn more.

Build A Better Business 5 Day Challenge

As business owners, we wear a lot of hats—CEO, Director of Marketing, Scheduler, Head Janitor, Costco Supply Shopper—the list goes on.  But seriously, can someone please let me retire from IT Specialist?!

Do you find yourself exhausted at the end of each day … but haven’t made a dent in your to-do list?  Does it seem like you’re working just to pay American Express?  Are you on the verge of massive burnout?  #beenthere

Then, the Build A Better Business 5-Day Challenge couldn’t have come at a better time for you!  The Challenge starts, Monday, May 14th!

Oftentimes, as busy business owners, we are so focused on the day-to-day and getting our massive to-do lists complete that we fail to recognize if all this work we’re doing is really moving our businesses forward.

What do I mean by that?  Well … if you’re doing lots of things, that doesn’t necessarily mean your business is benefiting.  In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others.

Yep.  It’s time to take a cold, hard look at how you can build a better business over the next 5 days and whether it’s time to hire an employee to help you take your business to the next level.  Each day, I’ll walk you through a quick, mini-lesson, on how to become more effective and efficient in your business.  You’ll spend about 15 minutes each day making some small improvements—these are the exact steps I took before I took a big leap forward and hired enough employees to help me run my business.

The Challenge starts Monday, May 14th.  Here’s what you can expect over the 5 Days …

Day 1: Find the Remedy to Never Having Enough Time  

I’ll show you how you can easily and quickly determine where you’re spending your time. This is gold!

Day 2: Prepare for Change

Even after 1 day, you’ll be ready to make a change to build a better business.  I’ll walk you through how to plan and prepare.

Day 3: Create the Right Business Environment

“If you build it, they will come.”  Right?! Yes!  I’ll help you get started on an important step before considering hiring a new employee.

Day 4: Double Down on Extra Time

At this point, you will have extra time.  I know it seems too good to be true!  I’ll help you determine the best way for you to maximize your priorities as a business owner.

Day 5: Design Your Ideal Day

No explanation needed!  You’ll create your ideal schedule and I’ll give you the tools to actually make it happen. #forreal

Completing these 5 steps was a huge eye-opener!  And … totally transformed the way I worked in and on my business.

All you need is about 15 minutes each day for the 5 days starting Monday, May 14th.  Are you ready to build a better business?  Are you in?!

I’m in! I want to Build A Better Business!

Click here to receive access to a special Challenge Google Drive with each day’s quick, mini-lesson.  Remember … you’ll only spend about 15 minutes each day building your better business.  I’ll also be on Instagram Live at 6:00 AM EDT to walk you through the steps.  6:00 AM!  I know, but it will be great to start the day off thinking about all the good things you can do to make your business better … and it was the only time that I could consistently join you for these messages all week.  For you night owls … just watch the videos later in the day.  No big deal.  Follow along @shesonhertoes on Instagram.

Click here to gain access to the Google Drive with all 5 mini lessons to Build A Better Business!

Podcast: Episode 6, When Are You Done in Business?

When are you done in business?  There seems to be an unsubstantiated rumor out there that there is some finish point when you’re building and working on your business.

In a lot of things, there is a beginning and an obvious finish.  But, business is a little different … the finish line isn’t always obvious, or within reach.

She's On Her Toes

When you’re building your business, you’re always tweaking things, making adjustments.  You don’t just start, open the instruction manual, follow the directions, and get to the finish line.  There’s always something new to be done.  There’s always a change to be made.  The finish line is always moving out ahead of you.

In the She’s On Her Toes Podcast, Episode 6, Emily, Christina and I talk about when you’re done in business.  Meaning, we ask and answer the following questions:

  1. How do you know when something isn’t working and move onto something that does work?
  2. How do we accept change in business?

And we talk about the idea of pivoting.  Because sometimes you have a great idea, but it’s just not working the way you wanted.  So … you pivot, or turn on your heel, and move in a different direction.  We talk about some case studies including how we approach clothing sales and client retention–actual problems we faced in the business and how we adapted and changed course to correct the problem.

 

If you haven’t already purchased the book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, by Joey Coleman, buy it now.  It took me 2 days to read because the book had valuable, actionable information on how to improve your client retention.

She's On Her Toes Never Lose A Customer

Never Lose A Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days ($20.80): One of the questions this book poses is “How big would your company be if you still did business with every customer you ever worked with in the past?”  Holy sh$t.  Um yeah.  Customer retention is the single most important thing your business needs to focus on, yet we often spend the majority of our time and money on client acquisition instead.  Author, Joey Coleman discusses how you have 100 days to keep a customer for life and the 8 phases of this timeline.  The book walks you through all 8 phases and shows you how to implement them in your own business.  Pure gold.

Listen to the She’s On Her Toes Podcast on iTunes and Apple Podcasts here.

Podcast: Episode 5, Do You Root for Others to Fail?

The concept of one’s own success resulting due to the failure of others is very real. In a time when there have never been more opportunities for women, and small business owners, people in general, why do we continue to have a scarcity mindset? Why is living with abundance so hard?

In Episode 5, we talk about living with abundance and why that can be challenging in our ultra-competitive world.

Living with abundance means that opportunities are unlimited. If someone gets more, that doesn’t necessarily mean someone else gets less. When you live with an abundance mentality, you have a strong personal worth. You feel secure. You are open to all possibilities. You’re creative and fulfilled. Sounds awesome, right?

So, why is it easier for us to root for others to fail, rather than champion their success? Have we really reached a point where our world is so cut-throat that we only recognize our own success when others fail?

Listen to the She’s On Her Toes Podcast on iTunes and Apple Podcasts here.

She's On Her Toes