When are you done in business? There seems to be an unsubstantiated rumor out there that there is some finish point when you’re building and working on your business.
In a lot of things, there is a beginning and an obvious finish. But, business is a little different … the finish line isn’t always obvious, or within reach.
When you’re building your business, you’re always tweaking things, making adjustments. You don’t just start, open the instruction manual, follow the directions, and get to the finish line. There’s always something new to be done. There’s always a change to be made. The finish line is always moving out ahead of you.
In the She’s On Her Toes Podcast, Episode 6, Emily, Christina and I talk about when you’re done in business. Meaning, we ask and answer the following questions:
- How do you know when something isn’t working and move onto something that does work?
- How do we accept change in business?
And we talk about the idea of pivoting. Because sometimes you have a great idea, but it’s just not working the way you wanted. So … you pivot, or turn on your heel, and move in a different direction. We talk about some case studies including how we approach clothing sales and client retention–actual problems we faced in the business and how we adapted and changed course to correct the problem.
If you haven’t already purchased the book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, by Joey Coleman, buy it now. It took me 2 days to read because the book had valuable, actionable information on how to improve your client retention.
Never Lose A Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days ($20.80): One of the questions this book poses is “How big would your company be if you still did business with every customer you ever worked with in the past?” Holy sh$t. Um yeah. Customer retention is the single most important thing your business needs to focus on, yet we often spend the majority of our time and money on client acquisition instead. Author, Joey Coleman discusses how you have 100 days to keep a customer for life and the 8 phases of this timeline. The book walks you through all 8 phases and shows you how to implement them in your own business. Pure gold.