Podcast Episode 13: The Power of Saying “No”

So, how’s it going? How are you?

I’m so busy!  I’ve been so busy, it’s just insane.

And so starts the beginning of just about every conversation in today’s modern age.  And … it’s so f-ing boring, sometimes I can’t even stand it.

Why are we sooo busy? Are we actually doing more … or are we overscheduled and overworked with the wrong things, ensuring we don’t have any time to get anything important done?

I’m going to go out on a limb and say most of this being busy is more about doing the wrong things than prioritizing what’s most important.  And frankly, that’s sad.

When was the last time you said “No” to someone?  Why is saying “No” so hard?

The big problem with refusing to say “No” to things you don’t have time for, or don’t want to do, is that they take a huge toll on the remaining time you have for the things you need … and like to do.  The lesson here is the more you say “No,” the more you can say “Yes.”

Listen to the She’s On Her Toes Podcast here.

She's On Her Toes

Podcast Episode 12: 3 Ways to Beat the Summer Fitness Slump

It seems counterintuitive. Wouldn’t you want to workout in the summer?  All those shorts, cute sundresses, rompers, and bathing suits show more skin and require more confidence than your baggy winter sweaters. But, alas.  No.  What seems like a busy time for fitness is actually known in the industry as the dreaded summer fitness slump.

Listen to the She’s On Her Toes Podcast here.

You know, that time when it seems like almost all of your clients head out of town to the beach, the mountains, fabulous trips to Europe and the Caribbean, and a few more trips to the beach for good measure.  It’s a time for fitness studio owners to hunker down, spend as little money as possible, clean out your back-storage room, and anxiously await your vacationing clients to all come back for a busy Fall—please come back!  Pretty please!  You haven’t forgotten us, right?!  You have to workout eventually …  seriously, we miss you.  Come back soon …

But what if you could evade the summer slump?  Is it possible to actually grow your client base in the so-called slow summer months? You’re damn right it is.  In fact, adding clients in the summer is possible—yes, there is a segment of the population that doesn’t take a 3-month vacation.  Unfortunate as they are (poor “vacationless” souls), they can keep your summers busy which is a great morale boost for your Team not to mention nice for your finances. Here are my top 3 ways to beat the summer fitness slump:

Don’t Switch to a “Summer Schedule”:  It’s tempting to think that when a large segment of your client base heads out of town, you’d be better served to switch to a “summer schedule” and eliminate or consolidate classes.  While it seems that you would save money by not having to pay a teacher for a class that’s not full, you’re actually giving clients a reason not to visit your studio.

The first summer Pure Barre Winston-Salem was open, we decided to eliminate the 9:45 AM class because attendance was really low.  We rationalized that clients would just come to the 8:30 AM class or another time in the early morning or afternoon instead.  This was a huge mistake.  Clients who regularly took class at 9:45 AM thought we had taken the class off the schedule permanently and we actually lost about 15 clients who just couldn’t understand that the class would be added back at the end of August.  Head hits desk.  Bourbon is poured.

Lesson learned.  Now, I don’t switch to a temporary “summer schedule” which eliminates otherwise popular class times.  Removing classes can confuse your clients and thus give them a reason not to keep taking class at your studio.

Do Schedule Pop-Up Classes or Community Events:  The key to attracting new clients in the summer months is to host community events or free classes that are open to the public. In addition to creating interest in your studio for new clients, community classes are also fun for your existing client base—a win-win for your business.

But as a business owner, there is a lot of risk involved in hosting a class outside.  You’re trying to re-create an in-studio experience outside where things such as traffic noise, weather, and a host of other factors could potentially ruin the experience for your paying clients and any new clients just learning about your business.  Ah!  It’s a lot of pressure!

If you invest in the proper equipment and have some back-up systems in place, hosting a Pop-Up or outdoor class should be pretty painless.  How did we do it?

First, we invested in the proper equipment including a branded tent, branded table and tablecloth, a portable speaker, and wireless microphone.

KD Canopy:  We purchased our tent from KD Canopy several years ago and it’s been used a lot! While the company will tell you this tent can be set up by 2 people, you’ll have a much easier time with 3 or 4. The quality of this tent is great and it’s easy to pack up, move, and store.  We also added on a branded tablecloth, which we’ve used many, many times more than the tent.  Definitely get the tablecloth!  It was an easy add on that is a staple to our marketing efforts at events.  Both the tent and tablecloth have been great purchases and make a very professional first impression.

Weltron WAS-TUBE 5 Portable Bluetooth Active Tower Speaker ($455.04):  We literally just bought this speaker after learning about it from a company we had been renting equipment from for our previous outdoor classes.  While the cost seems expensive, we were paying the rental company $400 for each use of their equipment, so this speaker has already paid for itself and we have several other outdoor and off-site events planned before the year is out. I bought this speaker through Amazon using American Express points, making it virtually free (another way to save).  Pretty amazing—which also describes the sound quality of the speaker.  Did I mention it’s extremely easy to set up, break down, and transport?  Simply connect your iPod or other player to it and turn up the volume.  If you’re looking for professional-sounding equipment for indoor or outdoor use, look no further.

Samson Airline 77 Headset Wireless System with Fitness Microphone ($299.99):  This is a similar model to what we use in our studios, which is a huge advantage to teaching a class in an unfamiliar environment.  You can easily connect this system to the Weltron Tower Speaker and have both music and the mic working at the same time.  Just plug the mic in, connect, and use.  It’s that simple.  We had a back-up mic just in case.

Announce a Multi-Month Challenge: Initiating a multi-month challenge is a great way to keep existing clients engaged and regularly taking classes in your studio during a time that would typically be slower.  It’s also a great way to keep client energy high and keep your studio relevant.

Starting June 1st, we are kicking off the Ruby Barre Challenge at Pure Barre Winston-Salem and Pure Barre Clemmons.  What is the Ruby Barre Challenge?

  • The Ruby Barre Challenge is a 7-month Free Challenge that anyone with an active package can participate in.
  • Clients are challenged to take 15 classes each month staring in June and finishing in December.

Here’s a picture of the Challenge Board we created …

She's On Her Toes Ruby Barre Challenge.JPG

What do you think?!  We actually had to get a second board … but I love the “ruby” magnets that everyone can put by their names to keep track of their progress each month.

At the end of the Challenge, we’ll have a celebration for everyone that successfully took 15 classes each month.  And for the first time ever, all Challenge winners will sign a red barre that will hang on the wall at the studios.

While many of your clients will take the summer months to spend more time traveling than taking classes in your studio, that doesn’t mean you have to accept the so-called summer slump. By taking the time to plan some great events and keep things fun and engaging during the summer, you can actually keep building your client list which can mean thousands in additional revenue for your business at the end of the year.

Listen to the She’s On Her Toes Podcast here.

Podcast Episode 11: How to Manage Millennials When You’re Old AF

Millennials, or the generation born between 1981 and 1996, will make up about 75% of the workforce in 2025.  That’s just 7 years away.  And we’ve all heard some pretty negative criticism about this group—they’re unfocused; entitled; demanding; and addicted to technology.

Are these stereotypes?  Maybe. Maybe not.

It doesn’t really matter because these are the people who will be moving businesses forward.

The single thing that separates Millennials from previous generations is technology.  So, while my generation was outside playing with sticks, millennials had these crazy things called smart phones that gave them unfettered access to the Internet.

When you’re old AF, how are you supposed to lead this group of so-called millennial workplace misfits? How can you manage millennials to successfully run your business and ultimately find their own success?

And the most important question on everyone’s mind … Why can’t millennials empty the vacuum cleaner?!  We talk about it all on the latest podcast.

Click here to listen to the She’s On Her Toes Podcast.  

Have you checked out my course, How to Hire A Rock Star Team, yet?

team

Leave fear, frustration, and your past hiring mistakes behind to transform your business.    How to Hire a Rock Star Team, is for anyone serious about building a solid team of amazing employees to run your fitness business for you.  It’s the same process I’ve used to build my team of 20 … that’s them in the picture!

Podcast Episode 10: THE Thing Successful People Do

It turns out that what you do every day really does matter.  The most successful individuals on this planet have daily rituals to keep them at the top of their game.  And, overwhelmingly, the most successful and wealthy, read books.  Like, actual books.  Every single day.

She's On Her Toes

Ok, ok.  Some of them listen to books AND podcasts.  But reading the written word directly correlates to higher education and thus higher income.  Studies have shown that reading 7 or more books per year makes you 122% more likely to be a millionaire.  Why is that?

Maybe it’s because reading expands the mind and encourages creativity.  Maybe it’s because so many of us don’t read, that this type of continuous learning gives regular readers a huge advantage in business and in life.

Today, we’ll talk about all that AND share our favorite books and podcasts to help you develop a strong habit of reading.

Listen as we discuss why we all read, why reading is critical to developing a life of learning and curiosity, and our favorite books that had a profound impact on our lives.  We also share what we’re reading and listening to now … and of course some fun, beach reads.

Check out the She’s On Her Toes Podcast on Apple Podcasts and iTunes.  Click here.

As promised, here’s the list of what we’re reading and listening to …

Harry Potter Complete Book Series ($61.14) If you listened to the podcast, you know that these are the books that turned Emily into an avid reader.  And, even though I kind of made fun of her for being obsessed with this series, it makes complete sense that she loves this whimsical, fantastical series because she’s super creative.

Baby-Sitter’s Club Box Set ($29.16) – So … I’m a little older than both Emily and Christina.  I was in college when the first Harry Potter book was published, so I never got into that series.  But … I absolutely loved the Baby-Sitter’s Club when I was in grade school.  I could rip through like five of these books in a day.  This is a series about a group of girls that start their own business baby-sitting … hummm … seems fitting.

The Body Book: The Law of Hunger, the Science of Strength, and Other Ways to Love Your Amazing Body ($5.80) – Christina shared that this book, written by Cameron Diaz, was really important to her after college because it helped her embrace healthy habits like working out and eating healthy, and really respecting her body and a balanced life.  It sounded like a great read, so I just ordered it myself.

Other books that have been important to us in life and work …

Never Lose A Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days ($17.32) 

How to Make Friends and Influence People ($9.60)

The Compound Effect ($10.71)

All of Malcolm Gladwell’s books … The Tipping Point: How Little Things Can Make A Big Difference ($12.67)Outliers: The Story of Success ($12.29) David and Goliath: Underdogs, Misfits, and the Art of Battling Giants ($10.71) Blink: The Power of Thinking Without Thinking ($8.98)

The Checklist Manifesto ($11.37)

Think And Grow Rich ($7.99)

Think And Grow Rich for Women ($13.60)

The Road Less Stupid ($18.56)

Finding Ultra: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself ($7.67)

Unprocessed: How to Achieve Vibrant Health and Your Ideal Weight ($15.24)

Fun books we recommend …

Jillian Flynn’s books … Gone Girl ($10.69) Sharp Objects ($8.99)Dark Places ($9.16)

Girls in the Garden ($9.54)

The Girl Before ($10.04)

Big Little Lies ($13.71)

What Alice Forgot ($9.80)

Podcasts we love to listen to …

Goal Digger Podcast

Side Hustle School

MFCEO Project

TED Radio Hour

How I Built This

Mind Body Green

Rich Roll Podcast

Serial

Up and Vanished

Whew!  That should keep you busy reading and listening for a while.  We’d love to hear if any of these books or podcasts helped you find clarity in your business or in life … or just helped you chill out on the beach!  Let us know by leaving a comment below.

Ordering books from Amazon is super easy, but click here to get everything for your Kindle or Kindle App for your iPad.  You can also get audio books and magazines.

Or try Audible to listen to your books in the car, in the gym, or wherever you are.  They currently have a promotion to get 2 books free when you try it out.  Click here.