What we’ve learned from 6 months of podcasting

It’s important to celebrate your milestones in business.  And today marks our first six months of podcasting.  We’ll spare you the chalkboard out in the front yard pic. Or maybe since we’re only 6 months, we’d be all curled up on a blanket with our chalkboard.  Haha!

But seriously, we’ve learned quite a bit from talking each week.  Hopefully you have too!

Instead of sharing about what’s working in our business or teaching you something amazing, today we’ll talk about what we’ve learned from each other and from you during these six months of podcasting.

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We all had different takeaways from our time podcasting.  They ranged from building confidence, to more trust within our team, and just having fun.

During the episode, we talked a little about how easy it was to start podcasting.  Here is a list of all the equipment and tools we use to record and host each episode.

Blue Yeti USB Mic:  The key to starting a podcast is ensuring you have great sound and audio quality.  And after a little Googling, I found out that almost every podcaster has a Blue Yeti USB Mic.  As the name implies, you easily connect it to your computer to record your sound.  I purchased Vintage White, but other colors include black and silver.  We don’t use a wind screen, but that might be something we try in the future to see if the audio improves.

Screen Flow: Ok, so how do you record and edit?  You get Screen Flow!  And Screen Flow is great because it allows you to record both video and audio.  Editing is pretty easy once you learn how.  And if you’re recording across both video and audio, there is a feature to record what you’re doing on your computer screen–an excellent feature if you record and create courses.  Ahem, see the link below for my courses!

Anchor: And then after you record, you must figure out a place to host your podcast.  I chose Anchor because it’s free.  I’m currently evaluating some other hosting options that are paid–just trying to figure out what additional value we’d get from a paid service.  I’m not entirely happy with the analytics we get from Anchor, but for our start, it’s been perfect because it’s easy to use and helped us get the She’s On Her Toes Podcast onto 10 listening platforms including Apple Podcasts, iTunes, Google Podcasts, Spotify and more.

If you’re thinking of starting your own podcast, I hope these tools are helpful.  I had actually purchased the mic and Screen Flow to create my online courses–so technically our podcast startup costs were free.  But if you’re just starting out, you could expect to invest about $300-$350.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

How do you know if it’s a successful day?

This is not your father’s success.  In today’s business world, and especially in the business of fitness, success is not defined as climbing a corporate ladder and getting a gold watch at the end of your career.

In fact, I’ve heard that today’s business world is more comparable to navigating a jungle gym than a ladder–lots of lateral moves or sudden changes and the ability to hop off and then get back on again.  What do you think?  Seems to be pretty spot on to me.

Today, it’s more about fulfillment of a mission, achieving at work and at home, and continuous learning or personal growth.

So, how do you know if it’s a successful day?  Can you even track progress with these more conceptual daily goals?

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It’s important to define what success means to you, individually.

We’ll talk about how we define success running two fitness studios and how we keep at it even if things don’t seem to be going the way we want.

Throughout the episode, we referred to The Day Designer, which is the planner we all use.  Check out more about why we’re committed to staying organized and how The Day Designer allows us to make it happen and keep each day on the success track.

The new 2019 planners are available for order and we just got ours!  Since we each have to have a different one, it’s always fun to negotiate who gets which cover (Listen for some funny banter about how we had to make our decisions in the episode.)  But … I think everyone got which one they wanted!

She's On Her Toes 2019 Day Designer

Too funny!  We match!

Emily got Brushstrokes (top left).  Carolyn got Ink Me In (middle).   Christina got Patio Tile (lower right).  We like to order right away, because some patterns sell out!

The Day Designer:

It’s the layout of the planner that is what I like best about it.  Each day gets its own page starting at 5:00 AM and finishing up at 9:00 PM—perfect for me because sometimes I have to teach an early class. The appointments are on the left and the to-do’s are on the right, so your whole day is right there on one page. There is also a spot to prioritize your top three to-do’s which is always helpful when you have lots to accomplish in limited time.

You can check out free downloads of a day’s page hereto test out how the planner might work for you. Another great free download is the Monthly Goal Progress page—I use this to make sure I’m on track with my larger goals and tasks that can’t be completed in just one day.  And, the Food & Exercise Log or Weekly Meal Plan pages are helpful to hold yourself accountable to your workouts and healthy meals. Check out the Day Designer here.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

How to Save HOURS on Instagram

We all know that Social Media platforms are a great way to get your business’ message out into the world. I mean, if you really think about it, it’s a f-ing amazing way to get your message out because you’re in complete control of the conversation. Your message won’t get misstated, deleted, or watered down.

If you’re like us, there’s never enough time in the day to post—not to mention the rabbit hole of clicking and liking that can eat away at your valuable time. Sometimes you have the perfect picture, but writer’s block takes over the instant you have time to post. Ugh, the struggle is real.

But … it doesn’t have to be. Today we’re going super-practical and talking about some tools we’ve been using to batch our posts thus saving HOURS on Instagram and Facebook.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

We talk about creating systems in your business ALL THE TIME, and Social is no different.  Having a system to post saves tons of time and eliminates what can often feel like the Social Time Suck.  Want more information on the apps that we’re using to make our posting easier and effective …

MeetEdgar: We use MeetEdgar to post to the studios’ Facebook pages and you can also post to Twitter and LinkedIn.  We love MeetEdgar because it allows us to create a library of content that is categorized based on type of post … and let’s us post when our audience is most active on our Social platforms.

PLANN: If you thought there was no way to schedule your posts for Instagram, you’re wrong!  Thank goodness!  PLANN allows you to create posts in advance and schedule reminders to post on BOTH your Feed and Stories.  You can make sure your Feed pictures have a pleasing arrangement.  And my favorite thing about this app is if you’re posting to  Stories, the pictures don’t have to be taken within 24 hours.  Oh yeah, and you have access to great information on your Insta analytics, including what posts are most engaging, tracking color palette, and even what hashtags have created the best engagement.

VSCO:  If you’re not using this app to filter your photos, you might want to start.  You can save filters to apply to all your pictures to create a pleasing aesthetic for all your Social posts.

Canva: We use Canva to create professional-looking graphics for our posts.  You can even use Canva to create fliers and it’s all super-easy.

Lightroom: If your studio or business has poor lighting or the lighting changes dramatically throughout the day, this app can really help you filter your Social posts.

These are the apps that we’re using every day to systematize our Social posting thus saving us HOURS on Instagram and Facebook.  Hopefully you can use this information to save time and frustration as well!

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

 

What Really Happened In My Business While I Was On Vacation?

If you’ve been following the podcast, you’ll remember in Episode 21: How Will My Team Manage Without Me?, that I recently went on a trip to Australia for almost 3 weeks. We promised a follow-up of what really happened–and there was a lot to talk about, so we recorded the conversation in today’s podcast.

While I was gone, my managers, Emily and Christina, had to manage the studios, create our August sales goals, keep the team motivated, and … hire a new employee. They did all this without me! How did they do it?

Since we already had a hiring process in place (learn more about it here), it wasn’t difficult for them to follow it and find success hiring someone. Creating systems for your business is really important and this scenario clearly demonstrates why.

If you went out of town on an epic vacation and needed to hire someone while you were one, could your team do it? Do you have a hiring process in place?

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.