Drop Culture … Is it sustainable?

There’s something happening in the retail world and it’s becoming more noticeable … “the drop.”  This sales tactic, relies on releasing a limited-edition product, collection, or service without much advance warning.  The idea is to create hype around the drop thus, facilitating a sense of urgency to buy due to the perceived scarcity of the offer.  Whew.  That’s a lot of fancy business words.

In short, this Drop Culture, has been around for a long, long time.  And we’re seeing more and more of this type of strategy and marketing because … it works.  In fact, pairing the Drop Culture with today’s advertising on Social Media, makes for one super-effective way to reach current and prospective customers and clients.

But can “the drop” work for every business?  Is it sustainable?  Listen to the podcast to hear our thoughts and how we’ve used “the drop” to drive revenue.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

How to hire an amazing manager … or 2!

I get asked all the time how I got so lucky to have my two amazing managers, Emily and Christina. Um … it’s not really luck.  It was a business decision to hire both of them full-time and give them their current responsibilities to help run my business.

Wish you had an amazing manager?  Stop wishing and start acting!  Today, we’ll talk about when you know it’s the right time to hire a manager, and how to create a plan to find your own amazing manager.  Are you ready to hire your own amazing manager?  Not sure? Download the How to Hire An Amazing Manager Cheat Sheet here.

Here are some resources we talk about in the podcast:

She’s On Her Toes: How I Started A Business, Expanded It, Almost Lost It, And Got Back On My Toes: Did you know I wrote a book?  Whether you’re new to the podcast or have listened since the beginning, reading the book is a great place to start when thinking about creating a hiring process, hiring a team, and working on your own leadership skills.  Effective management isn’t reserved for those with an MBA.  Leadership can be taught–you’ve just gotta apply the fundamentals and you’ll reach your business goals.

DISC Personality Test:  I am really into self-awareness and understanding what drives my employees, so we’ve all taken DISC personality tests to make sure we know how to communicate and work together as a team.  When you hire a manager, it’s really important that you can work together in harmony–taking the DISC personality profile tests can ensure you’ll hire someone with the right behaviors and skills for the position.  And, as a bonus, you’ll know how to effectively communicate with them.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want From Your Business: Taking self-awareness to the next level … Rocket Fuel explains that every business needs both a Visionary and an Integrator.  As the owner, you should take on the role of Visionary.  And … that leaves your manager to be the Integrator.  Find out if you’re a Visionary or an Integrator by taking the assessments here.

Grab that How to Hire An Amazing Manager Cheat Sheet here.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

 

 

Seven Habits of Highly Effective Women

Back in the stone ages … 1989, Stephen Covey wrote a book called, The Seven Habits of Highly Effective People, and it had a profound impact on the world, selling 25 million copies in 40 different languages worldwide.  Covey coined the idea of having an abundance mentality, which means you believe there’s always enough resources, ideas, or paths to success for everyone.  Success and abundance will never run out or become scarce.

What are these 7 habits? Here’s the cliff notes if you haven’t read the book yet …

  1. Be proactive- achieve extraordinary results by consistently executing using resourcefulness and initiative to break through barriers
  2. Begin with the end in mind- develop an outcome-oriented mindset in every activity they engage in
  3. Put first things first- eliminate energy and time-wasting tendencies by focusing and executing on your team’s wildly important goals with a weekly planning
  4. Think win-win- lead teams that are motivated to perform superbly through shared expectation and accountability process
  5. Seek first to understand, then be understood- create an atmosphere of helpful give-and-take by taking time to fully understand issues, and give candid and accurate feedback
  6. Synergize- use teamwork to achieve your goals
  7. Sharpen the saw- continuous improvement

But back when this book was written … about 29 years ago … it was really meant for men in business.  Totally fine.  But what are the 7 habits of highly effective women today?

This week, we discuss our 7 Habits of Highly Effective Women, which include:

  1. Start with yourself
  2. Make a plan and work that plan
  3. Navigate the jungle gym
  4. Be courageous
  5. Work beyond obstacles
  6. Achieve happiness vs. balance
  7. Sharpen the saw  (I think every successful women needs to keep learning and focusing on continuous improvement.  The 7thHabit stays the same.)

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.