Drop Culture … Is it sustainable?

There’s something happening in the retail world and it’s becoming more noticeable … “the drop.”  This sales tactic, relies on releasing a limited-edition product, collection, or service without much advance warning.  The idea is to create hype around the drop thus, facilitating a sense of urgency to buy due to the perceived scarcity of the offer.  Whew.  That’s a lot of fancy business words.

In short, this Drop Culture, has been around for a long, long time.  And we’re seeing more and more of this type of strategy and marketing because … it works.  In fact, pairing the Drop Culture with today’s advertising on Social Media, makes for one super-effective way to reach current and prospective customers and clients.

But can “the drop” work for every business?  Is it sustainable?  Listen to the podcast to hear our thoughts and how we’ve used “the drop” to drive revenue.

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