Fitness Snacking Strategies

In the business of fitness, there is a segment of the population that loves to take classes across studios and across workouts.  They love a little bit of everything.  In the industry, we say they “snack.”

Some people will never want to commit to a full-blown membership to your studio.  They’ll always be sampling what’s available to them and keep taking classes across the boutique fitness spectrum.  And that’s ok.

Processed with VSCO with g3 preset

Learn why it’s important to offer memberships and class packages to your clients to grow your studio’s community.

Sometimes in business you have to adapt to your environment as trends evolve and the needs of your clients change.  Today, we’ll be talking about these so-called “snackers” who are an important part of your studio’s community.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

What’s in your gym bag?

In today’s busy world, it’s difficult to distinguish between a woman’s work bag, going out bag, and gym bag. Gym bags are becoming increasingly more functional and chic because frankly, we’re leaving the house and needing them to take us throughout the whole day.  Some gym bags have spots for computers and tablets in addition to wet bags, and water bottle holders.  Today’s active woman needs one bag for everything and we’ll be talking about what we put in our gym bags to take us from dawn until dusk.

Processed with VSCO with g3 preset

Listen and learn why we all love our Sol & Selene backpacks.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Making Decisions with Numbers Rather than Emotions

When you own or manage a business, it’s easy to get emotionally involved.  I mean, it’s your baby.  And we all know that it’s important to be passionate about running and promoting your business.

But … making decisions based on emotions can really be a business killer.  Financial and marketing decisions should be based on the cold hard facts.  Like actual numbers.  That you track on a continual basis.  Say what?! I have to do math.  Oh yeah.

Today we’ll talk about the importance of tracking your business’ performance.  We’ll share what we track and why.  And how we use that information to make important decisions on where our business will go.

Processed with VSCO with g3 preset

Tracking KPIs might not be sexy, but it leads to good decision-making.

To make it simple, I’ll share the exact spread sheet that I use for my tracking data in the studios as well as how I’ve set up my Quickbooks expenses to track our spending at-a-glance.  Click here to download and use in your own business.

To track your business performance with confidence, grab my freebie spreadsheet that shows you what Key Performance Indicators (KPIs) I’m looking at each month as well as the expense categories I use in Quickbooks to track my monthly expenses at a glance.  Grab yours here.

What we’ve learned from 6 months of podcasting

It’s important to celebrate your milestones in business.  And today marks our first six months of podcasting.  We’ll spare you the chalkboard out in the front yard pic. Or maybe since we’re only 6 months, we’d be all curled up on a blanket with our chalkboard.  Haha!

But seriously, we’ve learned quite a bit from talking each week.  Hopefully you have too!

Instead of sharing about what’s working in our business or teaching you something amazing, today we’ll talk about what we’ve learned from each other and from you during these six months of podcasting.

Processed with VSCO with g3 preset

We all had different takeaways from our time podcasting.  They ranged from building confidence, to more trust within our team, and just having fun.

During the episode, we talked a little about how easy it was to start podcasting.  Here is a list of all the equipment and tools we use to record and host each episode.

Blue Yeti USB Mic:  The key to starting a podcast is ensuring you have great sound and audio quality.  And after a little Googling, I found out that almost every podcaster has a Blue Yeti USB Mic.  As the name implies, you easily connect it to your computer to record your sound.  I purchased Vintage White, but other colors include black and silver.  We don’t use a wind screen, but that might be something we try in the future to see if the audio improves.

Screen Flow: Ok, so how do you record and edit?  You get Screen Flow!  And Screen Flow is great because it allows you to record both video and audio.  Editing is pretty easy once you learn how.  And if you’re recording across both video and audio, there is a feature to record what you’re doing on your computer screen–an excellent feature if you record and create courses.  Ahem, see the link below for my courses!

Anchor: And then after you record, you must figure out a place to host your podcast.  I chose Anchor because it’s free.  I’m currently evaluating some other hosting options that are paid–just trying to figure out what additional value we’d get from a paid service.  I’m not entirely happy with the analytics we get from Anchor, but for our start, it’s been perfect because it’s easy to use and helped us get the She’s On Her Toes Podcast onto 10 listening platforms including Apple Podcasts, iTunes, Google Podcasts, Spotify and more.

If you’re thinking of starting your own podcast, I hope these tools are helpful.  I had actually purchased the mic and Screen Flow to create my online courses–so technically our podcast startup costs were free.  But if you’re just starting out, you could expect to invest about $300-$350.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

How do you know if it’s a successful day?

This is not your father’s success.  In today’s business world, and especially in the business of fitness, success is not defined as climbing a corporate ladder and getting a gold watch at the end of your career.

In fact, I’ve heard that today’s business world is more comparable to navigating a jungle gym than a ladder–lots of lateral moves or sudden changes and the ability to hop off and then get back on again.  What do you think?  Seems to be pretty spot on to me.

Today, it’s more about fulfillment of a mission, achieving at work and at home, and continuous learning or personal growth.

So, how do you know if it’s a successful day?  Can you even track progress with these more conceptual daily goals?

Processed with VSCO with g3 preset

It’s important to define what success means to you, individually.

We’ll talk about how we define success running two fitness studios and how we keep at it even if things don’t seem to be going the way we want.

Throughout the episode, we referred to The Day Designer, which is the planner we all use.  Check out more about why we’re committed to staying organized and how The Day Designer allows us to make it happen and keep each day on the success track.

The new 2019 planners are available for order and we just got ours!  Since we each have to have a different one, it’s always fun to negotiate who gets which cover (Listen for some funny banter about how we had to make our decisions in the episode.)  But … I think everyone got which one they wanted!

She's On Her Toes 2019 Day Designer

Too funny!  We match!

Emily got Brushstrokes (top left).  Carolyn got Ink Me In (middle).   Christina got Patio Tile (lower right).  We like to order right away, because some patterns sell out!

The Day Designer:

It’s the layout of the planner that is what I like best about it.  Each day gets its own page starting at 5:00 AM and finishing up at 9:00 PM—perfect for me because sometimes I have to teach an early class. The appointments are on the left and the to-do’s are on the right, so your whole day is right there on one page. There is also a spot to prioritize your top three to-do’s which is always helpful when you have lots to accomplish in limited time.

You can check out free downloads of a day’s page hereto test out how the planner might work for you. Another great free download is the Monthly Goal Progress page—I use this to make sure I’m on track with my larger goals and tasks that can’t be completed in just one day.  And, the Food & Exercise Log or Weekly Meal Plan pages are helpful to hold yourself accountable to your workouts and healthy meals. Check out the Day Designer here.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

How to Save HOURS on Instagram

We all know that Social Media platforms are a great way to get your business’ message out into the world. I mean, if you really think about it, it’s a f-ing amazing way to get your message out because you’re in complete control of the conversation. Your message won’t get misstated, deleted, or watered down.

If you’re like us, there’s never enough time in the day to post—not to mention the rabbit hole of clicking and liking that can eat away at your valuable time. Sometimes you have the perfect picture, but writer’s block takes over the instant you have time to post. Ugh, the struggle is real.

But … it doesn’t have to be. Today we’re going super-practical and talking about some tools we’ve been using to batch our posts thus saving HOURS on Instagram and Facebook.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

We talk about creating systems in your business ALL THE TIME, and Social is no different.  Having a system to post saves tons of time and eliminates what can often feel like the Social Time Suck.  Want more information on the apps that we’re using to make our posting easier and effective …

MeetEdgar: We use MeetEdgar to post to the studios’ Facebook pages and you can also post to Twitter and LinkedIn.  We love MeetEdgar because it allows us to create a library of content that is categorized based on type of post … and let’s us post when our audience is most active on our Social platforms.

PLANN: If you thought there was no way to schedule your posts for Instagram, you’re wrong!  Thank goodness!  PLANN allows you to create posts in advance and schedule reminders to post on BOTH your Feed and Stories.  You can make sure your Feed pictures have a pleasing arrangement.  And my favorite thing about this app is if you’re posting to  Stories, the pictures don’t have to be taken within 24 hours.  Oh yeah, and you have access to great information on your Insta analytics, including what posts are most engaging, tracking color palette, and even what hashtags have created the best engagement.

VSCO:  If you’re not using this app to filter your photos, you might want to start.  You can save filters to apply to all your pictures to create a pleasing aesthetic for all your Social posts.

Canva: We use Canva to create professional-looking graphics for our posts.  You can even use Canva to create fliers and it’s all super-easy.

Lightroom: If your studio or business has poor lighting or the lighting changes dramatically throughout the day, this app can really help you filter your Social posts.

These are the apps that we’re using every day to systematize our Social posting thus saving us HOURS on Instagram and Facebook.  Hopefully you can use this information to save time and frustration as well!

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

 

What Really Happened In My Business While I Was On Vacation?

If you’ve been following the podcast, you’ll remember in Episode 21: How Will My Team Manage Without Me?, that I recently went on a trip to Australia for almost 3 weeks. We promised a follow-up of what really happened–and there was a lot to talk about, so we recorded the conversation in today’s podcast.

While I was gone, my managers, Emily and Christina, had to manage the studios, create our August sales goals, keep the team motivated, and … hire a new employee. They did all this without me! How did they do it?

Since we already had a hiring process in place (learn more about it here), it wasn’t difficult for them to follow it and find success hiring someone. Creating systems for your business is really important and this scenario clearly demonstrates why.

If you went out of town on an epic vacation and needed to hire someone while you were one, could your team do it? Do you have a hiring process in place?

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

What’s Your Skincare Routine? We Tell All.

When you’re in a very public profession—teaching class to over one hundred clients each day—you have to have a little confidence.  And it’s much easier to be confident when your skin looks great.

We get asked all the time … What is your skincare routine?  What do you use on your face?  What makeup do you use?  What mascara?

Today we tell all.

But let’s be crystal clear. The reason we all have amazing skin is because we eat really well.  This is a nutrition discussion disguised as a skincare tell-all.  So, if you’re not interested in listening to why eating clean is the way to amazing skin, we’re totally cool with you not listening.  But then you’d miss my recommendation for what is literally the best mascara on the planet.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Check out our favorite products below …

Ursa Major Fantastic Face Wash ($28.00):  Emily revealed that she loves this all-natural, spearmint-based facial cleanser and exfoliator–all-natural products are really important to her sensitive skin.  I have to admit, after reading about it, I want to try it too.

Ursa Major Face Wash.jpg

Kopari Deodorant ($14.00): Emily’s must-have product is this natural deodorant.  After trying many, many natural deodorants, she was thrilled to find this one (listen to the podcast to learn why … yikes!).

Kopari Deoderant.jpg

Primally Pure Tea Tree Oil Deodorant ($14.00-$20.00): And recently, I started using Primally Pure natural deodorant.  At the time we recorded, I had just started using it, but I can now report that it’s great–not irritating, and it works!  Even when working out and traveling 20 hours to Australia.  You just need 1 to 2 swipes for all-day protection.  I use Tea Tree Deodorant (Click here for the link), but there are many scents and even an unscented version.  In fact, a brand new scent has just been released called, Blue Tansy (Click here for the link), and Primally Pure has been very generous to offer listeners of the She’s On Her Toes Podcast 10% discount on all Blue Tansy Deodorant sales if purchased by August 31st.  Simply use code WINSTON10 on or before August 31st–the offer will not be available on September 1st.  How amazing is that?!Primally Pure.jpg

Drunk Elephant T.L.C. Sukari Babyfacial ($80.00): Emily also recommended this facial for weekly use.  She loves that it has helped improve her sensitive skin.

Drunk Elephant TLC.jpg

And … Drunk Elephant C-Firma Day Serum ($80.00)

Drunk Elephant Serum.jpg

And at night … Drunk Elephant T.L.C. Framboos Night Serum ($90.00)

Drunk Elephant Night Serum.jpg

bareMinerals Eye Brightener, Well Rested ($16.99): Christina shared that this is one of her favorite products–a go-to in fact.  She uses it on her eyes and to add subtle highlights to her cheeks and nose.  Love it–a product for the whole face.  She also uses Beautycounter to cleanse her skin as well as makeup for everyday.  Both she and Emily talked about Dew Skin tinted moisturizer and how they both used it regularly when working in the studio.

bareMinerals Eye Brightener.jpg

 

Eco Lips Scrub ($19.99): Christina’s must-have product is this amazing lip scrub that one of her friends recommended.  Don’t use a lip scrub?  You’re missing out!

Eco Lips.jpg

Fresh Sugar Face Scrub ($62.00): If you’re looking for a stellar face scrub, I love this one from Fresh.  The Rose Face Mask is great too, but I kind of like the sugar crystals and how great they scrub your face to make the skin feel really smooth.

Fresh Sugar Face Polish.jpg

Trish McEvoy ‘Even Skin’ Beta Hydroxy Pads ($65.50):  After washing my face with plain old Neutrogena Ultra-Gentle Daily Cleanser, I use Trish McEvoy Beta Pads to exfoliate, which preps your skin to better absorb any additional treatment or products.  I use these once a day.  When I first started using Beta Pads, I saw smoother and clearer skin after using the whole jar consistently.

Beta Pads

Trish McEvoy ‘Beauty Booster’ Cream SPF 30 ($90.50):  Next, I apply Beauty Booster moisturizer cream with sunscreen.  I have really fair skin and I can get burned easily.  I apply at least twice a day—the formula isn’t greasy, so it’s great to wear under makeup.

Beauty Booster Cream

Trish McEvoy ‘Correct and Brighten’ Professional Strength Multi-Acid Weekly Peel ($125.50):  These are a huge splurge, so I don’t buy them all the time, but if I have a big event coming up where I’ll be in front of a lot of people, I always use one of these a few days before for deeper exfoliating.  I only use at night, which is what is suggested so the product stays on your skin longer.  If you use the Weekly Peel (which doesn’t actually peel your skin) you won’t want to use Beta Pads, because that’s too much exfoliating.  Every time I use one, a few days later, someone compliments how great my skin looks.  This product is pricey, but it works!

Weekly Peel

Trish McEvoy Instant Eye Lift ($39.00):  Ok.  This stuff is amazing.  If you have dark circles, fine lines, or puffiness this stuff makes the skin around your eyes look lifted and lighter.  A must-have item!

Instant Eye Lift

Trish McEvoy ‘Beauty Booster’ Tinted Moisturizer Broad Spectrum SPF 20 ($76.00):  If you have fair skin like I do, it’s a good idea to layer your sunscreens and this tinted moisturizer is a great compliment to boost the protection of the Beauty Booster cream.  Simply put some on your hand and apply with a makeup brush for coverage that is natural.

Tinted Moisturizer

Trish McEvoy ‘Lash Curling’ Mascara ($31.50)I’ve been wearing Lash Curling Mascara for about 7 years and it’s nothing short of spectacular.  The wand creates a tube around your lash that stays put until you remove it with warm water.  No need for any special eye makeup remover and no stains or mess on your wash cloth.  No matter how hard class is or how sweaty I get, I’ve never had my mascara run or flake off.  Enjoy!

Lash Curling Mascara

There are some things you can save on, but good skincare products and makeup shouldn’t be one of them.  It’s been my experience that the better the product, the better the result.  Since I am in front of hundreds of clients each day at my studios, I always want my skin to look fresh and clear.  If you try anything, I can’t wait to hear how you like it!

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

 

How Will My Team Manage Without Me?

When you own a business, it can seem really difficult, if not impossible, to get away and take vacation. The only way you can take that much-needed time off, is to hire a great team to run your business for you.  That’s our message on this podcast.

Processed with VSCO with g3 preset

If you don’t hire the right people to work for your business, things will never take off, the business will eventually stop growing, you’ll be miserable and burnt out, and you’re going to miss out on living a great life.

Hiring a team of trusted, capable employees is a big deal.  Not because it’s difficult to find good people, but because it’s the difference between being happy and fulfilled in your business and wanting to give it all up and go back to working in corporate America—not that there’s anything wrong with that.

But as entrepreneurs, working for yourself and being your own boss, should be a source of pride and joy, not anger and bitterness.  Your business should be the gateway to incredible life experiences including, really cool trips.

I haven’t taken much vacation over the last 6 years, since I started my business.  In June, I went to Sedona for 1 week, and that marked the longest I had been away.  At the time of this recording, I’m getting ready to travel to Australia for about 3 weeks. Am I worried about things falling apart in my business while I’m gone?  Nope.

I’ve got 2 incredible managers that will take care of everything for me.  Want to learn how?

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

What are the 3 New Workplace Truths?

Let’s face it.  Business has evolved A LOT since career women wore suits with shoulder pads, carried bulky briefcases, and sported white sneakers with nylons rushing to the office.

The Internet, smart casual, and side hustles have changed the way we do business.  What is smart casual or snappy casual, anyway?  Talk about confusing.  Glad we just wear leggings to the studio.  But I digress …

In what we’re calling the New Workplace, there are some fundamental truths that apply to all businesses big and small.

  1. Consumers shop where there’s community, rather than cash registers
  2. Traditional marketing is DEAD
  3. Those who influence and manage teams will find workplace success

Processed with VSCO with g3 preset

Today’s conversation will discuss these three things and why businesses that focus on these truths will thrive.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.