What are the 3 New Workplace Truths?

Let’s face it.  Business has evolved A LOT since career women wore suits with shoulder pads, carried bulky briefcases, and sported white sneakers with nylons rushing to the office.

The Internet, smart casual, and side hustles have changed the way we do business.  What is smart casual or snappy casual, anyway?  Talk about confusing.  Glad we just wear leggings to the studio.  But I digress …

In what we’re calling the New Workplace, there are some fundamental truths that apply to all businesses big and small.

  1. Consumers shop where there’s community, rather than cash registers
  2. Traditional marketing is DEAD
  3. Those who influence and manage teams will find workplace success

Processed with VSCO with g3 preset

Today’s conversation will discuss these three things and why businesses that focus on these truths will thrive.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Why I’d Rather Be Brave Than Perfect

I’m really struggling. My life is pretty much weathering one crisis into the next.  There is always a problem in my business.  Always something that needs to be fixed.

Sometimes I let dishes pile up in my sink.

Sometimes I vacuum up enough hair in my house to make another dog.

I wish I could eat salad for lunch, but I just can’t.  I like sandwiches.  With bread.

I will never live up to my inner critic about teaching Pure Barre classes.  And I’m ok with that.

Why?  Because I’d rather be brave than perfect.  I’d rather be doing something rather than nothing because I’m paralyzed with fear.  Moving forward is better than standing still—in business and in life.

Women today seem to value the appearance of perfection above being real.  Making mistakes is taboo.  Admitting that you make mistakes and don’t have all the answers is self-destruction in many social circles.  Other women will look down on you.  You’ll be judged.  Well, f*ck that!

Here’s a newsflash … nobody’s perfect at work, at home or in life.  We’re all dropping the ball and failing at something.  And that’s ok.

When was the last time you heard someone be praised for being brave?  When was the last time you even heard that word in a conversation … I know, I can’t think of a time either.  In today’s podcast episode, we talk about why it’s better to be brave rather than seeking perfection.  When was the last time you were brave?

Processed with VSCO with g3 preset

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Podcast Episode 18: What’s it like taking your first Pure Barre class? We share our stories.

Everyone in the Pure Barre world has their “first class” story.  It usually includes the following:

You walked into the studio.

Didn’t know anyone.

Thought class couldn’t be “that” hard.

Was in shell-shock during what the teacher claimed was the “warmup.”

Felt like a complete idiot with arms and legs flailing while everyone else seemed to anticipate the next move.

Finished class, red-faced, wrecked, and hardly able to hobble out to your car.

Meanwhile, everyone else smiled, glistened, and looked fabulous as they effortlessly moved onto the next part of their day.

But … you still came back to your second class because deep down you couldn’t let Pure Barre defeat you. You knew you’d be better at it the next class … and the next class … and the class after that.

She's On Her Toes.jpeg

Today, we tell all about when we took our first Pure Barre classes … and you might be surprised at what we thought.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Podcast Episode 17: Is it possible to find more time each day? Part 2

Last week, we talked about how doing lots of things, doesn’t necessarily mean your business is benefiting.  In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others.

This week, we finish the conversation (We talked so much that we split the episode into two parts!) by talking more about how to delegate effectively.  We even share some of our delegating fails, what we learned, and why we’ll never repeat those mistakes again.

Processed with VSCO with g3 preset

And finally, we share how we create our ideal day–the ultimate goal of the 5 Days to Time Freedom Course.  What would your ideal day look like?

5 Days to Time Freedom.JPG

Get your ideal day by checking out the course: 5 Days to Time Freedom.

And follow me on Instagram @shesonhertoes for even more insights on the podcast and what’s going on in the business … there might be an occasional bulldog pic too!

Podcast Episode 16: Is it possible to find more time each day? Part 1

As business owners, we wear a lot of hats—CEO, Director of Marketing, Scheduler, Head Janitor, Costco Supply Shopper—the list goes on.  But seriously, can someone please let me retire from IT Specialist?!

Do you find yourself exhausted at the end of each day … but haven’t made a dent in your to-do list? Does it seem like you’re working just to pay American Express?  Are you on the verge of massive burnout?  #beenthere

Oftentimes, as busy business owners, we are so focused on the day-to-day and getting our massive to-do lists complete that we fail to recognize if all this work we’re doing is really moving our businesses forward.

What do I mean by that? Well … if you’re doing lots of things, that doesn’t necessarily mean your business is benefiting.  In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others.

Yep.  It’s time to take a cold, hard look at how you can find time freedom.  I’ve created a new course called 5 Days to Time Freedom. In as little as 5 days and you’ll determine where your time is being spent and whether it’s time to outsource or hire an employee to help you take your business to the next level.

Check out the course, 5 Days to Time Freedom

 

Podcast Episode 15: How do you manage a team in the Gig Economy?

We’ve all heard about gigs and side hustles.  But what does the Gig Economy mean for your business.  If most of your employees are part-time, or have multiple jobs, how does that change the way you manage them and find success in your business?

The Gig Economy goes beyond driving for Uber and Lyft.  With opportunities for your employees to sell multi-level marketing products via Facebook, influencer blogging, and a plethora of part-time openings in brick-and-mortar stores, it’s likely that many of your employees won’t just be working for you.

The Bureau of Labor Statistics estimates that “gig” workers represent approximately 34% of today’s workforce and by 2020, that number will increase substantially to 43%.

In this episode, we’ll discuss the opportunities and challenges that “gig” workers bring to your business and how you can effectively manage this workforce.

Did you know … we’re on Apple Podcasts, Google Podcasts AND now … Spotify?!  Listen to the She’s on Her Toes Podcast wherever you get your podcasts.

Podcast Episode 14: Ask Carolyn Anything

What if you could find out what your boss is really thinking? Yikes! Too scary?!

This week, the tables are turned and Emily and Christina will be asking me all the questions … including what I did before opening my Pure Barre studios, what I’m most proud of accomplishing in my business, and which one of them is my favorite manager. Just kidding!

But I did share something that I really didn’t want to reveal. What is it? You’ll have to listen to find out!

This week’s episode is sponsored by my online courses. If you are ready to hire a team and create a hiring process tailored for your business, then check out How To Hire A Rockstar Team, which walks you step-by-step through the exact same hiring process that I use. So, I know it works!

And … I just created a course, 5 Days to Time Freedom: Find More Time in Every Day to Do What Matters Most. If you find yourself saying “I never have enough time” or “Where is all my time going”, then this course is for you!

Find out more here: coursecraft.net/u/shesonhertoes

Podcast Episode 13: The Power of Saying “No”

So, how’s it going? How are you?

I’m so busy!  I’ve been so busy, it’s just insane.

And so starts the beginning of just about every conversation in today’s modern age.  And … it’s so f-ing boring, sometimes I can’t even stand it.

Why are we sooo busy? Are we actually doing more … or are we overscheduled and overworked with the wrong things, ensuring we don’t have any time to get anything important done?

I’m going to go out on a limb and say most of this being busy is more about doing the wrong things than prioritizing what’s most important.  And frankly, that’s sad.

When was the last time you said “No” to someone?  Why is saying “No” so hard?

The big problem with refusing to say “No” to things you don’t have time for, or don’t want to do, is that they take a huge toll on the remaining time you have for the things you need … and like to do.  The lesson here is the more you say “No,” the more you can say “Yes.”

Listen to the She’s On Her Toes Podcast here.

She's On Her Toes

Podcast Episode 12: 3 Ways to Beat the Summer Fitness Slump

It seems counterintuitive. Wouldn’t you want to workout in the summer?  All those shorts, cute sundresses, rompers, and bathing suits show more skin and require more confidence than your baggy winter sweaters. But, alas.  No.  What seems like a busy time for fitness is actually known in the industry as the dreaded summer fitness slump.

Listen to the She’s On Her Toes Podcast here.

You know, that time when it seems like almost all of your clients head out of town to the beach, the mountains, fabulous trips to Europe and the Caribbean, and a few more trips to the beach for good measure.  It’s a time for fitness studio owners to hunker down, spend as little money as possible, clean out your back-storage room, and anxiously await your vacationing clients to all come back for a busy Fall—please come back!  Pretty please!  You haven’t forgotten us, right?!  You have to workout eventually …  seriously, we miss you.  Come back soon …

But what if you could evade the summer slump?  Is it possible to actually grow your client base in the so-called slow summer months? You’re damn right it is.  In fact, adding clients in the summer is possible—yes, there is a segment of the population that doesn’t take a 3-month vacation.  Unfortunate as they are (poor “vacationless” souls), they can keep your summers busy which is a great morale boost for your Team not to mention nice for your finances. Here are my top 3 ways to beat the summer fitness slump:

Don’t Switch to a “Summer Schedule”:  It’s tempting to think that when a large segment of your client base heads out of town, you’d be better served to switch to a “summer schedule” and eliminate or consolidate classes.  While it seems that you would save money by not having to pay a teacher for a class that’s not full, you’re actually giving clients a reason not to visit your studio.

The first summer Pure Barre Winston-Salem was open, we decided to eliminate the 9:45 AM class because attendance was really low.  We rationalized that clients would just come to the 8:30 AM class or another time in the early morning or afternoon instead.  This was a huge mistake.  Clients who regularly took class at 9:45 AM thought we had taken the class off the schedule permanently and we actually lost about 15 clients who just couldn’t understand that the class would be added back at the end of August.  Head hits desk.  Bourbon is poured.

Lesson learned.  Now, I don’t switch to a temporary “summer schedule” which eliminates otherwise popular class times.  Removing classes can confuse your clients and thus give them a reason not to keep taking class at your studio.

Do Schedule Pop-Up Classes or Community Events:  The key to attracting new clients in the summer months is to host community events or free classes that are open to the public. In addition to creating interest in your studio for new clients, community classes are also fun for your existing client base—a win-win for your business.

But as a business owner, there is a lot of risk involved in hosting a class outside.  You’re trying to re-create an in-studio experience outside where things such as traffic noise, weather, and a host of other factors could potentially ruin the experience for your paying clients and any new clients just learning about your business.  Ah!  It’s a lot of pressure!

If you invest in the proper equipment and have some back-up systems in place, hosting a Pop-Up or outdoor class should be pretty painless.  How did we do it?

First, we invested in the proper equipment including a branded tent, branded table and tablecloth, a portable speaker, and wireless microphone.

KD Canopy:  We purchased our tent from KD Canopy several years ago and it’s been used a lot! While the company will tell you this tent can be set up by 2 people, you’ll have a much easier time with 3 or 4. The quality of this tent is great and it’s easy to pack up, move, and store.  We also added on a branded tablecloth, which we’ve used many, many times more than the tent.  Definitely get the tablecloth!  It was an easy add on that is a staple to our marketing efforts at events.  Both the tent and tablecloth have been great purchases and make a very professional first impression.

Weltron WAS-TUBE 5 Portable Bluetooth Active Tower Speaker ($455.04):  We literally just bought this speaker after learning about it from a company we had been renting equipment from for our previous outdoor classes.  While the cost seems expensive, we were paying the rental company $400 for each use of their equipment, so this speaker has already paid for itself and we have several other outdoor and off-site events planned before the year is out. I bought this speaker through Amazon using American Express points, making it virtually free (another way to save).  Pretty amazing—which also describes the sound quality of the speaker.  Did I mention it’s extremely easy to set up, break down, and transport?  Simply connect your iPod or other player to it and turn up the volume.  If you’re looking for professional-sounding equipment for indoor or outdoor use, look no further.

Samson Airline 77 Headset Wireless System with Fitness Microphone ($299.99):  This is a similar model to what we use in our studios, which is a huge advantage to teaching a class in an unfamiliar environment.  You can easily connect this system to the Weltron Tower Speaker and have both music and the mic working at the same time.  Just plug the mic in, connect, and use.  It’s that simple.  We had a back-up mic just in case.

Announce a Multi-Month Challenge: Initiating a multi-month challenge is a great way to keep existing clients engaged and regularly taking classes in your studio during a time that would typically be slower.  It’s also a great way to keep client energy high and keep your studio relevant.

Starting June 1st, we are kicking off the Ruby Barre Challenge at Pure Barre Winston-Salem and Pure Barre Clemmons.  What is the Ruby Barre Challenge?

  • The Ruby Barre Challenge is a 7-month Free Challenge that anyone with an active package can participate in.
  • Clients are challenged to take 15 classes each month staring in June and finishing in December.

Here’s a picture of the Challenge Board we created …

She's On Her Toes Ruby Barre Challenge.JPG

What do you think?!  We actually had to get a second board … but I love the “ruby” magnets that everyone can put by their names to keep track of their progress each month.

At the end of the Challenge, we’ll have a celebration for everyone that successfully took 15 classes each month.  And for the first time ever, all Challenge winners will sign a red barre that will hang on the wall at the studios.

While many of your clients will take the summer months to spend more time traveling than taking classes in your studio, that doesn’t mean you have to accept the so-called summer slump. By taking the time to plan some great events and keep things fun and engaging during the summer, you can actually keep building your client list which can mean thousands in additional revenue for your business at the end of the year.

Listen to the She’s On Her Toes Podcast here.

Podcast Episode 11: How to Manage Millennials When You’re Old AF

Millennials, or the generation born between 1981 and 1996, will make up about 75% of the workforce in 2025.  That’s just 7 years away.  And we’ve all heard some pretty negative criticism about this group—they’re unfocused; entitled; demanding; and addicted to technology.

Are these stereotypes?  Maybe. Maybe not.

It doesn’t really matter because these are the people who will be moving businesses forward.

The single thing that separates Millennials from previous generations is technology.  So, while my generation was outside playing with sticks, millennials had these crazy things called smart phones that gave them unfettered access to the Internet.

When you’re old AF, how are you supposed to lead this group of so-called millennial workplace misfits? How can you manage millennials to successfully run your business and ultimately find their own success?

And the most important question on everyone’s mind … Why can’t millennials empty the vacuum cleaner?!  We talk about it all on the latest podcast.

Click here to listen to the She’s On Her Toes Podcast.  

Have you checked out my course, How to Hire A Rock Star Team, yet?

team

Leave fear, frustration, and your past hiring mistakes behind to transform your business.    How to Hire a Rock Star Team, is for anyone serious about building a solid team of amazing employees to run your fitness business for you.  It’s the same process I’ve used to build my team of 20 … that’s them in the picture!