How to hire an amazing manager … or 2!

I get asked all the time how I got so lucky to have my two amazing managers, Emily and Christina. Um … it’s not really luck.  It was a business decision to hire both of them full-time and give them their current responsibilities to help run my business.

Wish you had an amazing manager?  Stop wishing and start acting!  Today, we’ll talk about when you know it’s the right time to hire a manager, and how to create a plan to find your own amazing manager.  Are you ready to hire your own amazing manager?  Not sure? Download the How to Hire An Amazing Manager Cheat Sheet here.

Here are some resources we talk about in the podcast:

She’s On Her Toes: How I Started A Business, Expanded It, Almost Lost It, And Got Back On My Toes: Did you know I wrote a book?  Whether you’re new to the podcast or have listened since the beginning, reading the book is a great place to start when thinking about creating a hiring process, hiring a team, and working on your own leadership skills.  Effective management isn’t reserved for those with an MBA.  Leadership can be taught–you’ve just gotta apply the fundamentals and you’ll reach your business goals.

DISC Personality Test:  I am really into self-awareness and understanding what drives my employees, so we’ve all taken DISC personality tests to make sure we know how to communicate and work together as a team.  When you hire a manager, it’s really important that you can work together in harmony–taking the DISC personality profile tests can ensure you’ll hire someone with the right behaviors and skills for the position.  And, as a bonus, you’ll know how to effectively communicate with them.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want From Your Business: Taking self-awareness to the next level … Rocket Fuel explains that every business needs both a Visionary and an Integrator.  As the owner, you should take on the role of Visionary.  And … that leaves your manager to be the Integrator.  Find out if you’re a Visionary or an Integrator by taking the assessments here.

Grab that How to Hire An Amazing Manager Cheat Sheet here.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

 

 

What Really Happened In My Business While I Was On Vacation?

If you’ve been following the podcast, you’ll remember in Episode 21: How Will My Team Manage Without Me?, that I recently went on a trip to Australia for almost 3 weeks. We promised a follow-up of what really happened–and there was a lot to talk about, so we recorded the conversation in today’s podcast.

While I was gone, my managers, Emily and Christina, had to manage the studios, create our August sales goals, keep the team motivated, and … hire a new employee. They did all this without me! How did they do it?

Since we already had a hiring process in place (learn more about it here), it wasn’t difficult for them to follow it and find success hiring someone. Creating systems for your business is really important and this scenario clearly demonstrates why.

If you went out of town on an epic vacation and needed to hire someone while you were one, could your team do it? Do you have a hiring process in place?

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Podcast Episode 17: Is it possible to find more time each day? Part 2

Last week, we talked about how doing lots of things, doesn’t necessarily mean your business is benefiting.  In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others.

This week, we finish the conversation (We talked so much that we split the episode into two parts!) by talking more about how to delegate effectively.  We even share some of our delegating fails, what we learned, and why we’ll never repeat those mistakes again.

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And finally, we share how we create our ideal day–the ultimate goal of the 5 Days to Time Freedom Course.  What would your ideal day look like?

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Get your ideal day by checking out the course: 5 Days to Time Freedom.

And follow me on Instagram @shesonhertoes for even more insights on the podcast and what’s going on in the business … there might be an occasional bulldog pic too!

Podcast Episode 16: Is it possible to find more time each day? Part 1

As business owners, we wear a lot of hats—CEO, Director of Marketing, Scheduler, Head Janitor, Costco Supply Shopper—the list goes on.  But seriously, can someone please let me retire from IT Specialist?!

Do you find yourself exhausted at the end of each day … but haven’t made a dent in your to-do list? Does it seem like you’re working just to pay American Express?  Are you on the verge of massive burnout?  #beenthere

Oftentimes, as busy business owners, we are so focused on the day-to-day and getting our massive to-do lists complete that we fail to recognize if all this work we’re doing is really moving our businesses forward.

What do I mean by that? Well … if you’re doing lots of things, that doesn’t necessarily mean your business is benefiting.  In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others.

Yep.  It’s time to take a cold, hard look at how you can find time freedom.  I’ve created a new course called 5 Days to Time Freedom. In as little as 5 days and you’ll determine where your time is being spent and whether it’s time to outsource or hire an employee to help you take your business to the next level.

Check out the course, 5 Days to Time Freedom

 

Build A Better Business 5 Day Challenge

As business owners, we wear a lot of hats—CEO, Director of Marketing, Scheduler, Head Janitor, Costco Supply Shopper—the list goes on.  But seriously, can someone please let me retire from IT Specialist?!

Do you find yourself exhausted at the end of each day … but haven’t made a dent in your to-do list?  Does it seem like you’re working just to pay American Express?  Are you on the verge of massive burnout?  #beenthere

Then, the Build A Better Business 5-Day Challenge couldn’t have come at a better time for you!  The Challenge starts, Monday, May 14th!

Oftentimes, as busy business owners, we are so focused on the day-to-day and getting our massive to-do lists complete that we fail to recognize if all this work we’re doing is really moving our businesses forward.

What do I mean by that?  Well … if you’re doing lots of things, that doesn’t necessarily mean your business is benefiting.  In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others.

Yep.  It’s time to take a cold, hard look at how you can build a better business over the next 5 days and whether it’s time to hire an employee to help you take your business to the next level.  Each day, I’ll walk you through a quick, mini-lesson, on how to become more effective and efficient in your business.  You’ll spend about 15 minutes each day making some small improvements—these are the exact steps I took before I took a big leap forward and hired enough employees to help me run my business.

The Challenge starts Monday, May 14th.  Here’s what you can expect over the 5 Days …

Day 1: Find the Remedy to Never Having Enough Time  

I’ll show you how you can easily and quickly determine where you’re spending your time. This is gold!

Day 2: Prepare for Change

Even after 1 day, you’ll be ready to make a change to build a better business.  I’ll walk you through how to plan and prepare.

Day 3: Create the Right Business Environment

“If you build it, they will come.”  Right?! Yes!  I’ll help you get started on an important step before considering hiring a new employee.

Day 4: Double Down on Extra Time

At this point, you will have extra time.  I know it seems too good to be true!  I’ll help you determine the best way for you to maximize your priorities as a business owner.

Day 5: Design Your Ideal Day

No explanation needed!  You’ll create your ideal schedule and I’ll give you the tools to actually make it happen. #forreal

Completing these 5 steps was a huge eye-opener!  And … totally transformed the way I worked in and on my business.

All you need is about 15 minutes each day for the 5 days starting Monday, May 14th.  Are you ready to build a better business?  Are you in?!

I’m in! I want to Build A Better Business!

Click here to receive access to a special Challenge Google Drive with each day’s quick, mini-lesson.  Remember … you’ll only spend about 15 minutes each day building your better business.  I’ll also be on Instagram Live at 6:00 AM EDT to walk you through the steps.  6:00 AM!  I know, but it will be great to start the day off thinking about all the good things you can do to make your business better … and it was the only time that I could consistently join you for these messages all week.  For you night owls … just watch the videos later in the day.  No big deal.  Follow along @shesonhertoes on Instagram.

Click here to gain access to the Google Drive with all 5 mini lessons to Build A Better Business!

To All the Men Responsible for My #MeToo Stories … Thank You

I’ve struggled about whether to write about this topic.  Not because it doesn’t deserve attention or that women shouldn’t be victimized in the workplace, but because I’m not particularly angry or sad about any of the ridiculous things men have said or done to me at work.  In fact, I say … thank you.

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A friend of mine from college, who has a storied career working in corporate America, asked me what I thought when #metoo became a “thing.”  And I said, “Be your own boss!  Work for yourself.  Problem, solved.”  I stand by that.

Before opened my business, I guess you could say I worked in a perfect storm of male-dominated industries: politics, car sales, and investment banking.  One might say, every day at the office was a #metoo day.  Of course, I’ve made lasting friendships and shared great times with most of my co-workers, male and female alike.  But like many women, I have some truly epic #metoo stories …

Like the time a well-known, respected political consultant took me out and told me he wanted to buy me a condo so I could be his mistress.  Uh … tempting, but no.

Or the time political bloggers wrote posts that went viral about how I was sleeping with a reporter from a major newspaper.  These bloggers contended that I was doing this to get my boss, a Congressman, better coverage during a critical re-election campaign.  They couldn’t fathom that I just might actually be good at my job.  What?!  While I was flattered that these individuals were so interested in my personal life, none of it was true.  As an aside, you can probably still pull these up on Google.  You definitely could when I was applying to business school and my subsequent job, so that made for interesting interview conversations …

And then this is a classic, resisting daily advances from a co-worker both at work and out of the office.  This gem of a human made threats against my job and on several occasions, called me at midnight to tell me he hadn’t finished his own work and that if I didn’t go in to complete it, I would be fired.  After six months of that bullsh*t, I left to take another job.

These are just the 3 #metoo stories that immediately come to mind.

So, to all of you … Thank you for doubting my intelligence.  Calling me stupid.  Devaluing my contribution.  Reducing me to a piece of meat wearing heels.  Thank you for showing me what not to do as I build my own company and ultimately create a higher net worth than you.

Because that’s what these #metoo stories are all about, right?  Power.  Powerful individuals preying on perceived weaker subordinates.  Today, most power is fueled by money and generating wealth.  And the fastest way to create wealth is through business ownership or investment in real estate.  Let’s solve this problem by giving woman more opportunities to be powerful.

The way to prevent more #metoo stories is not to have everyone go to some bullsh*t sexual harassment training or for offices to become more tolerant.  The only way to correct this problem is for women to become their own boss!

Here’s your dose of reality for the day: you cannot change other people or their behavior, but you can change the way you react to them.

Tired of being treated second-class?  Or worse?!  Get out of there!  Start your own gig.  Be in charge of yourself.  And then give back to provide a better place to work for others.  Creating your own work environment is the only way you’ll have the power to prevent future #metoo stories.

There has never been a better time for a woman to own and operate her own business, and I am proud to be one of the many.  To all the men responsible for my #metoo stories … thank you … and f*ck off!

Why Do You Have to Hire Employees, Anyway?

Later this week, I’ll be attending our annual Pure Barre Conference where I’ll be giving a speech titled, “How to Hire a Rockstar Team: Learn the Key Steps to Create a Hiring Process” … and I only have 5 minutes to talk.  I could literally go on for hours about this topic, so taking it down to 5 minutes is pretty tricky.

But why do you have to hire employees anyway?  Wouldn’t life and business be so much easier without having to hire anyone to run your business?  In short: No.  Let me explain why …

In some businesses, it’s possible to do everything yourself and avoid hiring a team to take care of things for you.  But the nature of a fitness business isn’t like that.  So what is the definition of a fitness business anyway?

In my book, She’s on Her Toes: How I Started A Business, Expanded It, Almost Lost It, And Got Back On My Toes, I explain the following definition:

Definition of a Fitness Business

A fitness business is a commercial, profitable enterprise that can be run without you so you can be a role model in the health and fitness community you are creating.  This means you are free to work ON your business, rather than IN your business.

 So, do you get what this means?  In order for your business to continue growing and for you to be the leader of your studios’ fitness community, you HAVE to hire a great team to help make it happen.  There is absolutely no way that you can operate a fitness business, teach all the classes yourself, keep up with your clients, manage all of your finances, market and do all the other daily activities required to keep your studio open without hiring employees.  It makes me tired just thinking about doing all that work.

Let’s take a look at what this looks like using some pictures …

Business Lifecycle 1

At the beginning of your business, you might have a few employees, but for the most part, you are doing all the work.

  • You are taking care of most customer or client needs.
  • The clients are spending money and supporting your business.
  • Finally, the business is supporting you with a paycheck or owner draw.

Does your business lifecycle looks like this right now?

By hiring a rock star team, you are going to change your business lifecycle to look like this:

Business Lifecycle 2

Instead of you taking care of your client needs, your employees will provide service to your clients and you will then support your team.

  • So, you support your team.
  • Your team supports your clients.
  • The clients support the business.
  • And finally, the business supports you … and the cycle continues.

Does that make sense?  You are going to evolve into a true manager and leader of the fitness community and your employees will run the day-to-day operations of your business.  Not gonna lie, it’s amazing.

Ok, so we get the picture that hiring employees is critical to running a successful studio—or any business really.  How the heck do you do that?

You’ll have to listen to the speech!

Or check out my book, She’s On Her Toes.

Until then, stay on your toes!

Buy She’s On Her Toes Here

My Employees Don’t Need Me Anymore. What’s Next?

Yesterday, I walked into one of my studios and my manager told me she was working on our August schedule.  Great.  I sat down expecting to be asked a question about how to do something or to help her out with a problem.  Instead, she told me she didn’t need me to work that much in the studio or to teach.  I was immediately filled with mixed emotions.  I was so happy that she had things under control, but I was also a little sad.  My business has taken a lot of my time and energy—ok, almost all of my time and energy since I opened my first location.  What am I supposed to do now?

I’ve been asking myself “What’s next?” a lot recently.  My business turned 5.  I wrote a book and am anxiously awaiting the final steps in the publishing process—so close, about a week left until the book is available for sale!  I’ve hired a great manager and now an assistant manager, and will be focusing on training them to run the studios on a day-to-day basis.  So, what am I going to do now?  How will I occupy all this new-found time?

While I’ll always be involved in my studios to some degree, I’m thinking about starting another business and entering the ranks of serial entrepreneurs.  I’m still in the discovery phase and not ready to announce what I’m planning, but when you are your own boss, it’s important to diversify your revenue and protect yourself financially.  So, if starting a business is risky, why would owning multiple businesses be better than owning one?

You Won’t Be Starting from Scratch

If you started one business, find a second that complements your existing business, so you won’t be starting from scratch trying to build a brand-new client base—sell to your existing list. My next potential business endeavor is very complementary to my Pure Barre studios.  In fact, it’s the same business model of working to get every client on a membership to earn reoccurring, predictable revenue each month.  That’s what I know how to do—create a sales process that works to convert first-time clients into members and create an environment that people want to keep coming back to visit day-after-day, week-after-week, and in a lot of cases year-after-year.

My clients will also be very interested in this potential business idea and will most likely want to try it out (just an FYI, it’s not fitness).  Starting any business is difficult and challenging, but if you already know who your client is, where they live, where they hang out, and that they already support your existing business, chances are they’ll be interested in checking out your next business, which means you won’t have to build an entirely new client base from scratch.

Diversifying Revenue Protects You Financially

Financial advisors are always telling investors to diversify their holdings, meaning don’t put all your money in one investment, especially don’t put all your investment savings in the company you work for.  The same is true for businesses—if you can start one business, get it established and find a trusted manager and rock star team to help you run it, starting another business will help diversify your income like you’ve been advised to diversify your investment portfolio.

There are two ways to diversify one’s income, active and passive.  You can actively start another business or get a second job to earn income.  Or you can earn income passively, by renting real estate, selling a book, or adding dividend-earning stocks to your portfolio—you’re not actively working towards earning the money, this income is just showing up into your bank account.  Earning both active and passive income is a great way to diversify and protect yourself financially, especially if your business is cyclical.

You’ll Never Be Bored

By starting another business, you’ll get to learn new skills, solve new problems, and expand your capabilities as an entrepreneur.  With all these new challenges in store, you’ll never be bored and will always be learning.  Besides the obvious personal and leadership development, starting another business can also expand your network and possibly lead to other opportunities to serve in your community.  All exciting!

I don’t know about you, but the more I have going on, the more I can get accomplished.  Since I have a great manager and rock star team to help me run my studios each day, it’s time to start looking at my next opportunity.  I mean, when your employees tell you they don’t need you anymore, I guess you have no other choice but to listen!  But they’ll always need me to sign their paychecks …

I’ve been reading several of Tony Robbins’ books, so I’ll give you a run-down on them in my post on Thursday.  I might even have another update for my own book.  Eek!

And on Friday, the start of the Nordstrom Anniversary Sale, I’ll share some of my top picks for Fall boots—because it’s never too early to make your Fall boot purchases.

Until then, stay on your toes!

How I’m Exiting My Business

I guess I got your attention with my last post titled “Why I’m Exiting My Business.”  To be clear, I am not selling my business or giving up on it—nothing could be further from the truth.  I have reached a point in my business lifecycle where it’s time for me to assume a new role—the role of supporting my Team.  It’s time for me to have some business freedom!  I have hired a great Team including a Manager who is extremely competent and have another stellar employee assuming more responsibility as an Assistant Manager.  My teachers are doing really well taking care of clients and helping them understand the Pure Barre technique and improve each class.  And my front desk associates are proficient at our sales process and working with the teachers and managers.  Basically, they’ve got this!  So where does that leave me?

This blog is all about explaining how to hire a great team, motivate them, and lead them to success.  (Spoiler alert: my book is also about these same things!  Coming out in late July or early August!  And, if that’s not enough, I’ve started working on a course that will teach you how to hire that Rock Star Team.)  But in the beginning stages of your business, it’s just you.  You have to do everything from teaching classes, taking care of your clients, selling, cleaning, restocking supplies, and a host of other unexciting and oftentimes dirty jobs—after 5 years, I have lots of bathroom “surprise” stories.  Two drink minimum, please.

For those of you having difficulty visualizing what I’m talking about (maybe because you’re trying not to visualize the dirty jobs), this is what your business lifecycle looks like at the beginning.  You support your clients.

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But 5 years in, this is where I am.  I’m supporting my Team and they are supporting our clients.

Business Cycle II

 

Do you see the difference?  In the second image, you give all the responsibility to your Team and you focus on doing whatever it is that they need to be better at their jobs.  Ok … maybe we’re not 100% there yet.  But we will be, very soon.

It’s important to note that if you aren’t hiring the right people or people that don’t fit within your business’s unique culture, you’ll likely never get to the point of supporting your Team.  You’ll stay stuck supporting your clients and doing everything yourself.  No rest for you.  No vacation for you.  No other opportunities for you.  Since your business should serve as your vehicle to a better, more balanced life, that’s pretty lame.  Wouldn’t you agree?

Over the next year, I’m going to spend my time working with my Manager and Assistant Manager so that they are running the business without me and I’m solely focused on thinking up more ways to increase our revenue.  Since I won’t be overseeing the studios’ day-to-day operations, I’ll have plenty of time to devote to my new role and I am anticipating working remotely at times.  In fact, my goal is to be able to take a whole month away and be confident that everything is happening without me.  Dare to dream!  So how am I going to get to this point?

The first step in business freedom is to teach my managers how to track our key metrics, the most important being retention.  In the fitness business, client retention is the main driver of your future sales.  What?  Did you think attracting new clients is?

Sure, bringing new clients into your studio is extremely important, but since most are initially purchasing your introductory offer which is significantly discounted (we offer an Intro Month, which is four weeks at $99), you’re really not increasing or driving sales until they make that leap to their next package.  If you have 20 new clients walk through your doors and start taking class, but at the end of their Intro Month only 1 sticks around and purchases another package, that’s not good, and an indicator that something you’re doing isn’t working to keep these people around.  It’s also a lot of work for you and your team for lackluster results.  Forming a solid retention plan is the best way to drive and predict your future sales.  As I’m teaching them about retention and how to track it, we’ll also be recording all of our work in a manager manual—that way, if any of them go on vacation someone else will know exactly what to do in their absence.  Business freedom here I come!

Going forward, I’ll be discussing this transition in more detail and how it will allow me to gain business freedom as well as start working on something else that should be on every small business owner’s mind, diversification of income.  But more on that as this new journey unfolds.  Maybe the next book?!

I know you’ve been waiting for it … a super-serious discussion on hair ties will be posted tomorrow.  Which ones are the best?  But seriously, where do they go when they get lost?

Until then, stay on your toes!