How to hire an amazing manager … or 2!

I get asked all the time how I got so lucky to have my two amazing managers, Emily and Christina. Um … it’s not really luck.  It was a business decision to hire both of them full-time and give them their current responsibilities to help run my business.

Wish you had an amazing manager?  Stop wishing and start acting!  Today, we’ll talk about when you know it’s the right time to hire a manager, and how to create a plan to find your own amazing manager.  Are you ready to hire your own amazing manager?  Not sure? Download the How to Hire An Amazing Manager Cheat Sheet here.

Here are some resources we talk about in the podcast:

She’s On Her Toes: How I Started A Business, Expanded It, Almost Lost It, And Got Back On My Toes: Did you know I wrote a book?  Whether you’re new to the podcast or have listened since the beginning, reading the book is a great place to start when thinking about creating a hiring process, hiring a team, and working on your own leadership skills.  Effective management isn’t reserved for those with an MBA.  Leadership can be taught–you’ve just gotta apply the fundamentals and you’ll reach your business goals.

DISC Personality Test:  I am really into self-awareness and understanding what drives my employees, so we’ve all taken DISC personality tests to make sure we know how to communicate and work together as a team.  When you hire a manager, it’s really important that you can work together in harmony–taking the DISC personality profile tests can ensure you’ll hire someone with the right behaviors and skills for the position.  And, as a bonus, you’ll know how to effectively communicate with them.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want From Your Business: Taking self-awareness to the next level … Rocket Fuel explains that every business needs both a Visionary and an Integrator.  As the owner, you should take on the role of Visionary.  And … that leaves your manager to be the Integrator.  Find out if you’re a Visionary or an Integrator by taking the assessments here.

Grab that How to Hire An Amazing Manager Cheat Sheet here.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

 

 

Seven Habits of Highly Effective Women

Back in the stone ages … 1989, Stephen Covey wrote a book called, The Seven Habits of Highly Effective People, and it had a profound impact on the world, selling 25 million copies in 40 different languages worldwide.  Covey coined the idea of having an abundance mentality, which means you believe there’s always enough resources, ideas, or paths to success for everyone.  Success and abundance will never run out or become scarce.

What are these 7 habits? Here’s the cliff notes if you haven’t read the book yet …

  1. Be proactive- achieve extraordinary results by consistently executing using resourcefulness and initiative to break through barriers
  2. Begin with the end in mind- develop an outcome-oriented mindset in every activity they engage in
  3. Put first things first- eliminate energy and time-wasting tendencies by focusing and executing on your team’s wildly important goals with a weekly planning
  4. Think win-win- lead teams that are motivated to perform superbly through shared expectation and accountability process
  5. Seek first to understand, then be understood- create an atmosphere of helpful give-and-take by taking time to fully understand issues, and give candid and accurate feedback
  6. Synergize- use teamwork to achieve your goals
  7. Sharpen the saw- continuous improvement

But back when this book was written … about 29 years ago … it was really meant for men in business.  Totally fine.  But what are the 7 habits of highly effective women today?

This week, we discuss our 7 Habits of Highly Effective Women, which include:

  1. Start with yourself
  2. Make a plan and work that plan
  3. Navigate the jungle gym
  4. Be courageous
  5. Work beyond obstacles
  6. Achieve happiness vs. balance
  7. Sharpen the saw  (I think every successful women needs to keep learning and focusing on continuous improvement.  The 7thHabit stays the same.)

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Life Hacks Are Lame. Just Live Smart.

I’m sorry, but when I hear the term “life hack” it makes me want to hit my head against the wall.  Has life become so difficult that we need to “hack” it to make it through the day?

Whatever happened to making smart choices or educated decisions as we navigate our lives?  When did we start ignoring wisdom and think that we can “hack” our way through problem-solving like we’re computers or robots?

But the thing that really bugs me about these so-called “life hacks” is that they offer a false sense of security.  Use this hack and … you’ve got it.  No worries. You’ve hacked it!

Sorry, that’s not how life or business work.  There isn’t a prescribed way to go about anything.  Every problem requires a unique solution.  And making mistakes often leads to big success.

Today we’ll be talking about how life hacks will rob both you and your business of actually making good decisions.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Finding Your Power

We’re starting a new series and each month, we’ll have an in-depth conversation about a particular word that resonates with the business of fitness and a new ad campaign that our studios are participating in.  This month we’ll talk about the word “power” and “feeling powerful.”  What does that mean to you?  How do you get to a point of being so on your game that you can’t be stopped?

During the conversation, we reference an amazing TED video called, “Your body language may shape who you are.”  Watch it here.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Why I’d Rather Be Brave Than Perfect

I’m really struggling. My life is pretty much weathering one crisis into the next.  There is always a problem in my business.  Always something that needs to be fixed.

Sometimes I let dishes pile up in my sink.

Sometimes I vacuum up enough hair in my house to make another dog.

I wish I could eat salad for lunch, but I just can’t.  I like sandwiches.  With bread.

I will never live up to my inner critic about teaching Pure Barre classes.  And I’m ok with that.

Why?  Because I’d rather be brave than perfect.  I’d rather be doing something rather than nothing because I’m paralyzed with fear.  Moving forward is better than standing still—in business and in life.

Women today seem to value the appearance of perfection above being real.  Making mistakes is taboo.  Admitting that you make mistakes and don’t have all the answers is self-destruction in many social circles.  Other women will look down on you.  You’ll be judged.  Well, f*ck that!

Here’s a newsflash … nobody’s perfect at work, at home or in life.  We’re all dropping the ball and failing at something.  And that’s ok.

When was the last time you heard someone be praised for being brave?  When was the last time you even heard that word in a conversation … I know, I can’t think of a time either.  In today’s podcast episode, we talk about why it’s better to be brave rather than seeking perfection.  When was the last time you were brave?

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Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Podcast Episode 16: Is it possible to find more time each day? Part 1

As business owners, we wear a lot of hats—CEO, Director of Marketing, Scheduler, Head Janitor, Costco Supply Shopper—the list goes on.  But seriously, can someone please let me retire from IT Specialist?!

Do you find yourself exhausted at the end of each day … but haven’t made a dent in your to-do list? Does it seem like you’re working just to pay American Express?  Are you on the verge of massive burnout?  #beenthere

Oftentimes, as busy business owners, we are so focused on the day-to-day and getting our massive to-do lists complete that we fail to recognize if all this work we’re doing is really moving our businesses forward.

What do I mean by that? Well … if you’re doing lots of things, that doesn’t necessarily mean your business is benefiting.  In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others.

Yep.  It’s time to take a cold, hard look at how you can find time freedom.  I’ve created a new course called 5 Days to Time Freedom. In as little as 5 days and you’ll determine where your time is being spent and whether it’s time to outsource or hire an employee to help you take your business to the next level.

Check out the course, 5 Days to Time Freedom

 

Podcast Episode 12: 3 Ways to Beat the Summer Fitness Slump

It seems counterintuitive. Wouldn’t you want to workout in the summer?  All those shorts, cute sundresses, rompers, and bathing suits show more skin and require more confidence than your baggy winter sweaters. But, alas.  No.  What seems like a busy time for fitness is actually known in the industry as the dreaded summer fitness slump.

Listen to the She’s On Her Toes Podcast here.

You know, that time when it seems like almost all of your clients head out of town to the beach, the mountains, fabulous trips to Europe and the Caribbean, and a few more trips to the beach for good measure.  It’s a time for fitness studio owners to hunker down, spend as little money as possible, clean out your back-storage room, and anxiously await your vacationing clients to all come back for a busy Fall—please come back!  Pretty please!  You haven’t forgotten us, right?!  You have to workout eventually …  seriously, we miss you.  Come back soon …

But what if you could evade the summer slump?  Is it possible to actually grow your client base in the so-called slow summer months? You’re damn right it is.  In fact, adding clients in the summer is possible—yes, there is a segment of the population that doesn’t take a 3-month vacation.  Unfortunate as they are (poor “vacationless” souls), they can keep your summers busy which is a great morale boost for your Team not to mention nice for your finances. Here are my top 3 ways to beat the summer fitness slump:

Don’t Switch to a “Summer Schedule”:  It’s tempting to think that when a large segment of your client base heads out of town, you’d be better served to switch to a “summer schedule” and eliminate or consolidate classes.  While it seems that you would save money by not having to pay a teacher for a class that’s not full, you’re actually giving clients a reason not to visit your studio.

The first summer Pure Barre Winston-Salem was open, we decided to eliminate the 9:45 AM class because attendance was really low.  We rationalized that clients would just come to the 8:30 AM class or another time in the early morning or afternoon instead.  This was a huge mistake.  Clients who regularly took class at 9:45 AM thought we had taken the class off the schedule permanently and we actually lost about 15 clients who just couldn’t understand that the class would be added back at the end of August.  Head hits desk.  Bourbon is poured.

Lesson learned.  Now, I don’t switch to a temporary “summer schedule” which eliminates otherwise popular class times.  Removing classes can confuse your clients and thus give them a reason not to keep taking class at your studio.

Do Schedule Pop-Up Classes or Community Events:  The key to attracting new clients in the summer months is to host community events or free classes that are open to the public. In addition to creating interest in your studio for new clients, community classes are also fun for your existing client base—a win-win for your business.

But as a business owner, there is a lot of risk involved in hosting a class outside.  You’re trying to re-create an in-studio experience outside where things such as traffic noise, weather, and a host of other factors could potentially ruin the experience for your paying clients and any new clients just learning about your business.  Ah!  It’s a lot of pressure!

If you invest in the proper equipment and have some back-up systems in place, hosting a Pop-Up or outdoor class should be pretty painless.  How did we do it?

First, we invested in the proper equipment including a branded tent, branded table and tablecloth, a portable speaker, and wireless microphone.

KD Canopy:  We purchased our tent from KD Canopy several years ago and it’s been used a lot! While the company will tell you this tent can be set up by 2 people, you’ll have a much easier time with 3 or 4. The quality of this tent is great and it’s easy to pack up, move, and store.  We also added on a branded tablecloth, which we’ve used many, many times more than the tent.  Definitely get the tablecloth!  It was an easy add on that is a staple to our marketing efforts at events.  Both the tent and tablecloth have been great purchases and make a very professional first impression.

Weltron WAS-TUBE 5 Portable Bluetooth Active Tower Speaker ($455.04):  We literally just bought this speaker after learning about it from a company we had been renting equipment from for our previous outdoor classes.  While the cost seems expensive, we were paying the rental company $400 for each use of their equipment, so this speaker has already paid for itself and we have several other outdoor and off-site events planned before the year is out. I bought this speaker through Amazon using American Express points, making it virtually free (another way to save).  Pretty amazing—which also describes the sound quality of the speaker.  Did I mention it’s extremely easy to set up, break down, and transport?  Simply connect your iPod or other player to it and turn up the volume.  If you’re looking for professional-sounding equipment for indoor or outdoor use, look no further.

Samson Airline 77 Headset Wireless System with Fitness Microphone ($299.99):  This is a similar model to what we use in our studios, which is a huge advantage to teaching a class in an unfamiliar environment.  You can easily connect this system to the Weltron Tower Speaker and have both music and the mic working at the same time.  Just plug the mic in, connect, and use.  It’s that simple.  We had a back-up mic just in case.

Announce a Multi-Month Challenge: Initiating a multi-month challenge is a great way to keep existing clients engaged and regularly taking classes in your studio during a time that would typically be slower.  It’s also a great way to keep client energy high and keep your studio relevant.

Starting June 1st, we are kicking off the Ruby Barre Challenge at Pure Barre Winston-Salem and Pure Barre Clemmons.  What is the Ruby Barre Challenge?

  • The Ruby Barre Challenge is a 7-month Free Challenge that anyone with an active package can participate in.
  • Clients are challenged to take 15 classes each month staring in June and finishing in December.

Here’s a picture of the Challenge Board we created …

She's On Her Toes Ruby Barre Challenge.JPG

What do you think?!  We actually had to get a second board … but I love the “ruby” magnets that everyone can put by their names to keep track of their progress each month.

At the end of the Challenge, we’ll have a celebration for everyone that successfully took 15 classes each month.  And for the first time ever, all Challenge winners will sign a red barre that will hang on the wall at the studios.

While many of your clients will take the summer months to spend more time traveling than taking classes in your studio, that doesn’t mean you have to accept the so-called summer slump. By taking the time to plan some great events and keep things fun and engaging during the summer, you can actually keep building your client list which can mean thousands in additional revenue for your business at the end of the year.

Listen to the She’s On Her Toes Podcast here.

Podcast Episode 10: THE Thing Successful People Do

It turns out that what you do every day really does matter.  The most successful individuals on this planet have daily rituals to keep them at the top of their game.  And, overwhelmingly, the most successful and wealthy, read books.  Like, actual books.  Every single day.

She's On Her Toes

Ok, ok.  Some of them listen to books AND podcasts.  But reading the written word directly correlates to higher education and thus higher income.  Studies have shown that reading 7 or more books per year makes you 122% more likely to be a millionaire.  Why is that?

Maybe it’s because reading expands the mind and encourages creativity.  Maybe it’s because so many of us don’t read, that this type of continuous learning gives regular readers a huge advantage in business and in life.

Today, we’ll talk about all that AND share our favorite books and podcasts to help you develop a strong habit of reading.

Listen as we discuss why we all read, why reading is critical to developing a life of learning and curiosity, and our favorite books that had a profound impact on our lives.  We also share what we’re reading and listening to now … and of course some fun, beach reads.

Check out the She’s On Her Toes Podcast on Apple Podcasts and iTunes.  Click here.

As promised, here’s the list of what we’re reading and listening to …

Harry Potter Complete Book Series ($61.14) If you listened to the podcast, you know that these are the books that turned Emily into an avid reader.  And, even though I kind of made fun of her for being obsessed with this series, it makes complete sense that she loves this whimsical, fantastical series because she’s super creative.

Baby-Sitter’s Club Box Set ($29.16) – So … I’m a little older than both Emily and Christina.  I was in college when the first Harry Potter book was published, so I never got into that series.  But … I absolutely loved the Baby-Sitter’s Club when I was in grade school.  I could rip through like five of these books in a day.  This is a series about a group of girls that start their own business baby-sitting … hummm … seems fitting.

The Body Book: The Law of Hunger, the Science of Strength, and Other Ways to Love Your Amazing Body ($5.80) – Christina shared that this book, written by Cameron Diaz, was really important to her after college because it helped her embrace healthy habits like working out and eating healthy, and really respecting her body and a balanced life.  It sounded like a great read, so I just ordered it myself.

Other books that have been important to us in life and work …

Never Lose A Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days ($17.32) 

How to Make Friends and Influence People ($9.60)

The Compound Effect ($10.71)

All of Malcolm Gladwell’s books … The Tipping Point: How Little Things Can Make A Big Difference ($12.67)Outliers: The Story of Success ($12.29) David and Goliath: Underdogs, Misfits, and the Art of Battling Giants ($10.71) Blink: The Power of Thinking Without Thinking ($8.98)

The Checklist Manifesto ($11.37)

Think And Grow Rich ($7.99)

Think And Grow Rich for Women ($13.60)

The Road Less Stupid ($18.56)

Finding Ultra: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself ($7.67)

Unprocessed: How to Achieve Vibrant Health and Your Ideal Weight ($15.24)

Fun books we recommend …

Jillian Flynn’s books … Gone Girl ($10.69) Sharp Objects ($8.99)Dark Places ($9.16)

Girls in the Garden ($9.54)

The Girl Before ($10.04)

Big Little Lies ($13.71)

What Alice Forgot ($9.80)

Podcasts we love to listen to …

Goal Digger Podcast

Side Hustle School

MFCEO Project

TED Radio Hour

How I Built This

Mind Body Green

Rich Roll Podcast

Serial

Up and Vanished

Whew!  That should keep you busy reading and listening for a while.  We’d love to hear if any of these books or podcasts helped you find clarity in your business or in life … or just helped you chill out on the beach!  Let us know by leaving a comment below.

Ordering books from Amazon is super easy, but click here to get everything for your Kindle or Kindle App for your iPad.  You can also get audio books and magazines.

Or try Audible to listen to your books in the car, in the gym, or wherever you are.  They currently have a promotion to get 2 books free when you try it out.  Click here.

Podcast Episode 9: How to Get New Clients to Your Business Every Single Day

What if there was a way to actually spend your advertising budget to bring guaranteed new leads into your business each and every day?  Sound too good to be true.  It’s not.

Paid social advertising is the most effective way that I’ve found to advertise my studios.  But, we aren’t just placing ads.  We’re generating leads.  There’s a difference.  And that’s what we’ll be talking about today on the podcast … How to use ads to generate new leads for your fitness studios every month.

Click here to listen to the She’s On Her Toes Podcast.

She's On Her Toes

And once you have the contact information of these people, you can keep reaching out to them—until they tell you not to.  When you think about paid social ads for your studio, think bigger—you want to generate leads and build your contact list.

And we’re so excited because today on the She’s On Her Toes podcast, we have our first guest, David Philips, founder and CEO of One Marketing.  David is the brains behind all of my studio’s Facebook and Instagram ads.  We talk about our latest ad (you can watch it here) and why it’s working.  Can you believe one of my talented teachers shot the video and edited this?!

As of this post, this amazing testimonial ad has brought in about 40 leads in just 2 short weeks.  It’s literally our most successful ad yet.

During the podcast, my managers, Emily and Christina, share how we reach out to these new leads and get them to sign up for their first class.  We have a whole process, of course!

Since the goal of this website and podcast is to give you actionable information that works, we want to give you more information about how create your own lead generation campaign.  Learn more here.

If you are interested in contacting David directly, check out his website and learn how his advertising platform, StudioEngine, can help you generate leads and get prospective new clients to reach out to your fitness studio.

Check out StudioEngine for yourself. 

Click here to listen to the She’s On Her Toes Podcast.

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Build A Better Business 5 Day Challenge

As business owners, we wear a lot of hats—CEO, Director of Marketing, Scheduler, Head Janitor, Costco Supply Shopper—the list goes on.  But seriously, can someone please let me retire from IT Specialist?!

Do you find yourself exhausted at the end of each day … but haven’t made a dent in your to-do list?  Does it seem like you’re working just to pay American Express?  Are you on the verge of massive burnout?  #beenthere

Then, the Build A Better Business 5-Day Challenge couldn’t have come at a better time for you!  The Challenge starts, Monday, May 14th!

Oftentimes, as busy business owners, we are so focused on the day-to-day and getting our massive to-do lists complete that we fail to recognize if all this work we’re doing is really moving our businesses forward.

What do I mean by that?  Well … if you’re doing lots of things, that doesn’t necessarily mean your business is benefiting.  In fact, you might be doing your business more harm than good by doing everything yourself and not delegating work to others.

Yep.  It’s time to take a cold, hard look at how you can build a better business over the next 5 days and whether it’s time to hire an employee to help you take your business to the next level.  Each day, I’ll walk you through a quick, mini-lesson, on how to become more effective and efficient in your business.  You’ll spend about 15 minutes each day making some small improvements—these are the exact steps I took before I took a big leap forward and hired enough employees to help me run my business.

The Challenge starts Monday, May 14th.  Here’s what you can expect over the 5 Days …

Day 1: Find the Remedy to Never Having Enough Time  

I’ll show you how you can easily and quickly determine where you’re spending your time. This is gold!

Day 2: Prepare for Change

Even after 1 day, you’ll be ready to make a change to build a better business.  I’ll walk you through how to plan and prepare.

Day 3: Create the Right Business Environment

“If you build it, they will come.”  Right?! Yes!  I’ll help you get started on an important step before considering hiring a new employee.

Day 4: Double Down on Extra Time

At this point, you will have extra time.  I know it seems too good to be true!  I’ll help you determine the best way for you to maximize your priorities as a business owner.

Day 5: Design Your Ideal Day

No explanation needed!  You’ll create your ideal schedule and I’ll give you the tools to actually make it happen. #forreal

Completing these 5 steps was a huge eye-opener!  And … totally transformed the way I worked in and on my business.

All you need is about 15 minutes each day for the 5 days starting Monday, May 14th.  Are you ready to build a better business?  Are you in?!

I’m in! I want to Build A Better Business!

Click here to receive access to a special Challenge Google Drive with each day’s quick, mini-lesson.  Remember … you’ll only spend about 15 minutes each day building your better business.  I’ll also be on Instagram Live at 6:00 AM EDT to walk you through the steps.  6:00 AM!  I know, but it will be great to start the day off thinking about all the good things you can do to make your business better … and it was the only time that I could consistently join you for these messages all week.  For you night owls … just watch the videos later in the day.  No big deal.  Follow along @shesonhertoes on Instagram.

Click here to gain access to the Google Drive with all 5 mini lessons to Build A Better Business!