Plan a Whole Year’s Worth of Amazing Events

This year is coming to a close and it’s time to start planning what you want from your business in 2019.  But where to start?  For the next 4 episodes, we’ll discuss how we plan for our next year of business including, how to create a marketing calendar, budget, mine our existing list, and set goals.  No matter what happened in 2018, the best thing you can do for your business is create a plan that drives sales and improves systems for the next year.

Today, we’ll talk about planning a whole year’s worth of amazing events and how we create our marketing calendar.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Drop Culture … Is it sustainable?

There’s something happening in the retail world and it’s becoming more noticeable … “the drop.”  This sales tactic, relies on releasing a limited-edition product, collection, or service without much advance warning.  The idea is to create hype around the drop thus, facilitating a sense of urgency to buy due to the perceived scarcity of the offer.  Whew.  That’s a lot of fancy business words.

In short, this Drop Culture, has been around for a long, long time.  And we’re seeing more and more of this type of strategy and marketing because … it works.  In fact, pairing the Drop Culture with today’s advertising on Social Media, makes for one super-effective way to reach current and prospective customers and clients.

But can “the drop” work for every business?  Is it sustainable?  Listen to the podcast to hear our thoughts and how we’ve used “the drop” to drive revenue.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

How to hire an amazing manager … or 2!

I get asked all the time how I got so lucky to have my two amazing managers, Emily and Christina. Um … it’s not really luck.  It was a business decision to hire both of them full-time and give them their current responsibilities to help run my business.

Wish you had an amazing manager?  Stop wishing and start acting!  Today, we’ll talk about when you know it’s the right time to hire a manager, and how to create a plan to find your own amazing manager.  Are you ready to hire your own amazing manager?  Not sure? Download the How to Hire An Amazing Manager Cheat Sheet here.

Here are some resources we talk about in the podcast:

She’s On Her Toes: How I Started A Business, Expanded It, Almost Lost It, And Got Back On My Toes: Did you know I wrote a book?  Whether you’re new to the podcast or have listened since the beginning, reading the book is a great place to start when thinking about creating a hiring process, hiring a team, and working on your own leadership skills.  Effective management isn’t reserved for those with an MBA.  Leadership can be taught–you’ve just gotta apply the fundamentals and you’ll reach your business goals.

DISC Personality Test:  I am really into self-awareness and understanding what drives my employees, so we’ve all taken DISC personality tests to make sure we know how to communicate and work together as a team.  When you hire a manager, it’s really important that you can work together in harmony–taking the DISC personality profile tests can ensure you’ll hire someone with the right behaviors and skills for the position.  And, as a bonus, you’ll know how to effectively communicate with them.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want From Your Business: Taking self-awareness to the next level … Rocket Fuel explains that every business needs both a Visionary and an Integrator.  As the owner, you should take on the role of Visionary.  And … that leaves your manager to be the Integrator.  Find out if you’re a Visionary or an Integrator by taking the assessments here.

Grab that How to Hire An Amazing Manager Cheat Sheet here.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

 

 

Seven Habits of Highly Effective Women

Back in the stone ages … 1989, Stephen Covey wrote a book called, The Seven Habits of Highly Effective People, and it had a profound impact on the world, selling 25 million copies in 40 different languages worldwide.  Covey coined the idea of having an abundance mentality, which means you believe there’s always enough resources, ideas, or paths to success for everyone.  Success and abundance will never run out or become scarce.

What are these 7 habits? Here’s the cliff notes if you haven’t read the book yet …

  1. Be proactive- achieve extraordinary results by consistently executing using resourcefulness and initiative to break through barriers
  2. Begin with the end in mind- develop an outcome-oriented mindset in every activity they engage in
  3. Put first things first- eliminate energy and time-wasting tendencies by focusing and executing on your team’s wildly important goals with a weekly planning
  4. Think win-win- lead teams that are motivated to perform superbly through shared expectation and accountability process
  5. Seek first to understand, then be understood- create an atmosphere of helpful give-and-take by taking time to fully understand issues, and give candid and accurate feedback
  6. Synergize- use teamwork to achieve your goals
  7. Sharpen the saw- continuous improvement

But back when this book was written … about 29 years ago … it was really meant for men in business.  Totally fine.  But what are the 7 habits of highly effective women today?

This week, we discuss our 7 Habits of Highly Effective Women, which include:

  1. Start with yourself
  2. Make a plan and work that plan
  3. Navigate the jungle gym
  4. Be courageous
  5. Work beyond obstacles
  6. Achieve happiness vs. balance
  7. Sharpen the saw  (I think every successful women needs to keep learning and focusing on continuous improvement.  The 7thHabit stays the same.)

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Life Hacks Are Lame. Just Live Smart.

I’m sorry, but when I hear the term “life hack” it makes me want to hit my head against the wall.  Has life become so difficult that we need to “hack” it to make it through the day?

Whatever happened to making smart choices or educated decisions as we navigate our lives?  When did we start ignoring wisdom and think that we can “hack” our way through problem-solving like we’re computers or robots?

But the thing that really bugs me about these so-called “life hacks” is that they offer a false sense of security.  Use this hack and … you’ve got it.  No worries. You’ve hacked it!

Sorry, that’s not how life or business work.  There isn’t a prescribed way to go about anything.  Every problem requires a unique solution.  And making mistakes often leads to big success.

Today we’ll be talking about how life hacks will rob both you and your business of actually making good decisions.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Finding Your Power

We’re starting a new series and each month, we’ll have an in-depth conversation about a particular word that resonates with the business of fitness and a new ad campaign that our studios are participating in.  This month we’ll talk about the word “power” and “feeling powerful.”  What does that mean to you?  How do you get to a point of being so on your game that you can’t be stopped?

During the conversation, we reference an amazing TED video called, “Your body language may shape who you are.”  Watch it here.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Fitness Snacking Strategies

In the business of fitness, there is a segment of the population that loves to take classes across studios and across workouts.  They love a little bit of everything.  In the industry, we say they “snack.”

Some people will never want to commit to a full-blown membership to your studio.  They’ll always be sampling what’s available to them and keep taking classes across the boutique fitness spectrum.  And that’s ok.

Processed with VSCO with g3 preset

Learn why it’s important to offer memberships and class packages to your clients to grow your studio’s community.

Sometimes in business you have to adapt to your environment as trends evolve and the needs of your clients change.  Today, we’ll be talking about these so-called “snackers” who are an important part of your studio’s community.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

What’s in your gym bag?

In today’s busy world, it’s difficult to distinguish between a woman’s work bag, going out bag, and gym bag. Gym bags are becoming increasingly more functional and chic because frankly, we’re leaving the house and needing them to take us throughout the whole day.  Some gym bags have spots for computers and tablets in addition to wet bags, and water bottle holders.  Today’s active woman needs one bag for everything and we’ll be talking about what we put in our gym bags to take us from dawn until dusk.

Processed with VSCO with g3 preset

Listen and learn why we all love our Sol & Selene backpacks.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Making Decisions with Numbers Rather than Emotions

When you own or manage a business, it’s easy to get emotionally involved.  I mean, it’s your baby.  And we all know that it’s important to be passionate about running and promoting your business.

But … making decisions based on emotions can really be a business killer.  Financial and marketing decisions should be based on the cold hard facts.  Like actual numbers.  That you track on a continual basis.  Say what?! I have to do math.  Oh yeah.

Today we’ll talk about the importance of tracking your business’ performance.  We’ll share what we track and why.  And how we use that information to make important decisions on where our business will go.

Processed with VSCO with g3 preset

Tracking KPIs might not be sexy, but it leads to good decision-making.

To make it simple, I’ll share the exact spread sheet that I use for my tracking data in the studios as well as how I’ve set up my Quickbooks expenses to track our spending at-a-glance.  Click here to download and use in your own business.

To track your business performance with confidence, grab my freebie spreadsheet that shows you what Key Performance Indicators (KPIs) I’m looking at each month as well as the expense categories I use in Quickbooks to track my monthly expenses at a glance.  Grab yours here.

What we’ve learned from 6 months of podcasting

It’s important to celebrate your milestones in business.  And today marks our first six months of podcasting.  We’ll spare you the chalkboard out in the front yard pic. Or maybe since we’re only 6 months, we’d be all curled up on a blanket with our chalkboard.  Haha!

But seriously, we’ve learned quite a bit from talking each week.  Hopefully you have too!

Instead of sharing about what’s working in our business or teaching you something amazing, today we’ll talk about what we’ve learned from each other and from you during these six months of podcasting.

Processed with VSCO with g3 preset

We all had different takeaways from our time podcasting.  They ranged from building confidence, to more trust within our team, and just having fun.

During the episode, we talked a little about how easy it was to start podcasting.  Here is a list of all the equipment and tools we use to record and host each episode.

Blue Yeti USB Mic:  The key to starting a podcast is ensuring you have great sound and audio quality.  And after a little Googling, I found out that almost every podcaster has a Blue Yeti USB Mic.  As the name implies, you easily connect it to your computer to record your sound.  I purchased Vintage White, but other colors include black and silver.  We don’t use a wind screen, but that might be something we try in the future to see if the audio improves.

Screen Flow: Ok, so how do you record and edit?  You get Screen Flow!  And Screen Flow is great because it allows you to record both video and audio.  Editing is pretty easy once you learn how.  And if you’re recording across both video and audio, there is a feature to record what you’re doing on your computer screen–an excellent feature if you record and create courses.  Ahem, see the link below for my courses!

Anchor: And then after you record, you must figure out a place to host your podcast.  I chose Anchor because it’s free.  I’m currently evaluating some other hosting options that are paid–just trying to figure out what additional value we’d get from a paid service.  I’m not entirely happy with the analytics we get from Anchor, but for our start, it’s been perfect because it’s easy to use and helped us get the She’s On Her Toes Podcast onto 10 listening platforms including Apple Podcasts, iTunes, Google Podcasts, Spotify and more.

If you’re thinking of starting your own podcast, I hope these tools are helpful.  I had actually purchased the mic and Screen Flow to create my online courses–so technically our podcast startup costs were free.  But if you’re just starting out, you could expect to invest about $300-$350.

Follow me on Instagram and see what I’m working on in my business each day @shesonhertoes

I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.