Podcast Episode 18: What’s it like taking your first Pure Barre class? We share our stories.

Everyone in the Pure Barre world has their “first class” story.  It usually includes the following:

You walked into the studio.

Didn’t know anyone.

Thought class couldn’t be “that” hard.

Was in shell-shock during what the teacher claimed was the “warmup.”

Felt like a complete idiot with arms and legs flailing while everyone else seemed to anticipate the next move.

Finished class, red-faced, wrecked, and hardly able to hobble out to your car.

Meanwhile, everyone else smiled, glistened, and looked fabulous as they effortlessly moved onto the next part of their day.

But … you still came back to your second class because deep down you couldn’t let Pure Barre defeat you. You knew you’d be better at it the next class … and the next class … and the class after that.

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Today, we tell all about when we took our first Pure Barre classes … and you might be surprised at what we thought.

Listen to the podcast on Apple Podcasts, Google Podcasts, Spotify and 7 other platforms.

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I’m super-passionate about leading and managing my hardworking team.  Check out my courses How To Hire A Rockstar Team and 5 Days to Time Freedom to keep developing your leadership skills.

Podcast Episode 12: 3 Ways to Beat the Summer Fitness Slump

It seems counterintuitive. Wouldn’t you want to workout in the summer?  All those shorts, cute sundresses, rompers, and bathing suits show more skin and require more confidence than your baggy winter sweaters. But, alas.  No.  What seems like a busy time for fitness is actually known in the industry as the dreaded summer fitness slump.

Listen to the She’s On Her Toes Podcast here.

You know, that time when it seems like almost all of your clients head out of town to the beach, the mountains, fabulous trips to Europe and the Caribbean, and a few more trips to the beach for good measure.  It’s a time for fitness studio owners to hunker down, spend as little money as possible, clean out your back-storage room, and anxiously await your vacationing clients to all come back for a busy Fall—please come back!  Pretty please!  You haven’t forgotten us, right?!  You have to workout eventually …  seriously, we miss you.  Come back soon …

But what if you could evade the summer slump?  Is it possible to actually grow your client base in the so-called slow summer months? You’re damn right it is.  In fact, adding clients in the summer is possible—yes, there is a segment of the population that doesn’t take a 3-month vacation.  Unfortunate as they are (poor “vacationless” souls), they can keep your summers busy which is a great morale boost for your Team not to mention nice for your finances. Here are my top 3 ways to beat the summer fitness slump:

Don’t Switch to a “Summer Schedule”:  It’s tempting to think that when a large segment of your client base heads out of town, you’d be better served to switch to a “summer schedule” and eliminate or consolidate classes.  While it seems that you would save money by not having to pay a teacher for a class that’s not full, you’re actually giving clients a reason not to visit your studio.

The first summer Pure Barre Winston-Salem was open, we decided to eliminate the 9:45 AM class because attendance was really low.  We rationalized that clients would just come to the 8:30 AM class or another time in the early morning or afternoon instead.  This was a huge mistake.  Clients who regularly took class at 9:45 AM thought we had taken the class off the schedule permanently and we actually lost about 15 clients who just couldn’t understand that the class would be added back at the end of August.  Head hits desk.  Bourbon is poured.

Lesson learned.  Now, I don’t switch to a temporary “summer schedule” which eliminates otherwise popular class times.  Removing classes can confuse your clients and thus give them a reason not to keep taking class at your studio.

Do Schedule Pop-Up Classes or Community Events:  The key to attracting new clients in the summer months is to host community events or free classes that are open to the public. In addition to creating interest in your studio for new clients, community classes are also fun for your existing client base—a win-win for your business.

But as a business owner, there is a lot of risk involved in hosting a class outside.  You’re trying to re-create an in-studio experience outside where things such as traffic noise, weather, and a host of other factors could potentially ruin the experience for your paying clients and any new clients just learning about your business.  Ah!  It’s a lot of pressure!

If you invest in the proper equipment and have some back-up systems in place, hosting a Pop-Up or outdoor class should be pretty painless.  How did we do it?

First, we invested in the proper equipment including a branded tent, branded table and tablecloth, a portable speaker, and wireless microphone.

KD Canopy:  We purchased our tent from KD Canopy several years ago and it’s been used a lot! While the company will tell you this tent can be set up by 2 people, you’ll have a much easier time with 3 or 4. The quality of this tent is great and it’s easy to pack up, move, and store.  We also added on a branded tablecloth, which we’ve used many, many times more than the tent.  Definitely get the tablecloth!  It was an easy add on that is a staple to our marketing efforts at events.  Both the tent and tablecloth have been great purchases and make a very professional first impression.

Weltron WAS-TUBE 5 Portable Bluetooth Active Tower Speaker ($455.04):  We literally just bought this speaker after learning about it from a company we had been renting equipment from for our previous outdoor classes.  While the cost seems expensive, we were paying the rental company $400 for each use of their equipment, so this speaker has already paid for itself and we have several other outdoor and off-site events planned before the year is out. I bought this speaker through Amazon using American Express points, making it virtually free (another way to save).  Pretty amazing—which also describes the sound quality of the speaker.  Did I mention it’s extremely easy to set up, break down, and transport?  Simply connect your iPod or other player to it and turn up the volume.  If you’re looking for professional-sounding equipment for indoor or outdoor use, look no further.

Samson Airline 77 Headset Wireless System with Fitness Microphone ($299.99):  This is a similar model to what we use in our studios, which is a huge advantage to teaching a class in an unfamiliar environment.  You can easily connect this system to the Weltron Tower Speaker and have both music and the mic working at the same time.  Just plug the mic in, connect, and use.  It’s that simple.  We had a back-up mic just in case.

Announce a Multi-Month Challenge: Initiating a multi-month challenge is a great way to keep existing clients engaged and regularly taking classes in your studio during a time that would typically be slower.  It’s also a great way to keep client energy high and keep your studio relevant.

Starting June 1st, we are kicking off the Ruby Barre Challenge at Pure Barre Winston-Salem and Pure Barre Clemmons.  What is the Ruby Barre Challenge?

  • The Ruby Barre Challenge is a 7-month Free Challenge that anyone with an active package can participate in.
  • Clients are challenged to take 15 classes each month staring in June and finishing in December.

Here’s a picture of the Challenge Board we created …

She's On Her Toes Ruby Barre Challenge.JPG

What do you think?!  We actually had to get a second board … but I love the “ruby” magnets that everyone can put by their names to keep track of their progress each month.

At the end of the Challenge, we’ll have a celebration for everyone that successfully took 15 classes each month.  And for the first time ever, all Challenge winners will sign a red barre that will hang on the wall at the studios.

While many of your clients will take the summer months to spend more time traveling than taking classes in your studio, that doesn’t mean you have to accept the so-called summer slump. By taking the time to plan some great events and keep things fun and engaging during the summer, you can actually keep building your client list which can mean thousands in additional revenue for your business at the end of the year.

Listen to the She’s On Her Toes Podcast here.

Podcast Episode 9: How to Get New Clients to Your Business Every Single Day

What if there was a way to actually spend your advertising budget to bring guaranteed new leads into your business each and every day?  Sound too good to be true.  It’s not.

Paid social advertising is the most effective way that I’ve found to advertise my studios.  But, we aren’t just placing ads.  We’re generating leads.  There’s a difference.  And that’s what we’ll be talking about today on the podcast … How to use ads to generate new leads for your fitness studios every month.

Click here to listen to the She’s On Her Toes Podcast.

She's On Her Toes

And once you have the contact information of these people, you can keep reaching out to them—until they tell you not to.  When you think about paid social ads for your studio, think bigger—you want to generate leads and build your contact list.

And we’re so excited because today on the She’s On Her Toes podcast, we have our first guest, David Philips, founder and CEO of One Marketing.  David is the brains behind all of my studio’s Facebook and Instagram ads.  We talk about our latest ad (you can watch it here) and why it’s working.  Can you believe one of my talented teachers shot the video and edited this?!

As of this post, this amazing testimonial ad has brought in about 40 leads in just 2 short weeks.  It’s literally our most successful ad yet.

During the podcast, my managers, Emily and Christina, share how we reach out to these new leads and get them to sign up for their first class.  We have a whole process, of course!

Since the goal of this website and podcast is to give you actionable information that works, we want to give you more information about how create your own lead generation campaign.  Learn more here.

If you are interested in contacting David directly, check out his website and learn how his advertising platform, StudioEngine, can help you generate leads and get prospective new clients to reach out to your fitness studio.

Check out StudioEngine for yourself. 

Click here to listen to the She’s On Her Toes Podcast.

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Podcast: Episode 6, When Are You Done in Business?

When are you done in business?  There seems to be an unsubstantiated rumor out there that there is some finish point when you’re building and working on your business.

In a lot of things, there is a beginning and an obvious finish.  But, business is a little different … the finish line isn’t always obvious, or within reach.

She's On Her Toes

When you’re building your business, you’re always tweaking things, making adjustments.  You don’t just start, open the instruction manual, follow the directions, and get to the finish line.  There’s always something new to be done.  There’s always a change to be made.  The finish line is always moving out ahead of you.

In the She’s On Her Toes Podcast, Episode 6, Emily, Christina and I talk about when you’re done in business.  Meaning, we ask and answer the following questions:

  1. How do you know when something isn’t working and move onto something that does work?
  2. How do we accept change in business?

And we talk about the idea of pivoting.  Because sometimes you have a great idea, but it’s just not working the way you wanted.  So … you pivot, or turn on your heel, and move in a different direction.  We talk about some case studies including how we approach clothing sales and client retention–actual problems we faced in the business and how we adapted and changed course to correct the problem.

 

If you haven’t already purchased the book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, by Joey Coleman, buy it now.  It took me 2 days to read because the book had valuable, actionable information on how to improve your client retention.

She's On Her Toes Never Lose A Customer

Never Lose A Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days ($20.80): One of the questions this book poses is “How big would your company be if you still did business with every customer you ever worked with in the past?”  Holy sh$t.  Um yeah.  Customer retention is the single most important thing your business needs to focus on, yet we often spend the majority of our time and money on client acquisition instead.  Author, Joey Coleman discusses how you have 100 days to keep a customer for life and the 8 phases of this timeline.  The book walks you through all 8 phases and shows you how to implement them in your own business.  Pure gold.

Listen to the She’s On Her Toes Podcast on iTunes and Apple Podcasts here.

Podcast: Episode 5, Do You Root for Others to Fail?

The concept of one’s own success resulting due to the failure of others is very real. In a time when there have never been more opportunities for women, and small business owners, people in general, why do we continue to have a scarcity mindset? Why is living with abundance so hard?

In Episode 5, we talk about living with abundance and why that can be challenging in our ultra-competitive world.

Living with abundance means that opportunities are unlimited. If someone gets more, that doesn’t necessarily mean someone else gets less. When you live with an abundance mentality, you have a strong personal worth. You feel secure. You are open to all possibilities. You’re creative and fulfilled. Sounds awesome, right?

So, why is it easier for us to root for others to fail, rather than champion their success? Have we really reached a point where our world is so cut-throat that we only recognize our own success when others fail?

Listen to the She’s On Her Toes Podcast on iTunes and Apple Podcasts here.

She's On Her Toes

 

Podcast: Episode 4, Is Traditional Client Service Dead In An Online World?

Has the Internet and Social Media rendered traditional client service or customer service dead?

I’m talking about—a client walks into your business, you sell them something, they pay, and then you keep in touch to earn the next sale.

In today’s Social world, things are different.  Clients have access to all kinds of information about your business including how you talk to clients through your Facebook and Instagram accounts.  In fact, prospective clients have probably already formed expectations about how they’ll be treated before they even step foot into your business.  Or don’t even give you a second look after they do their research!

But while technology has changed the way we approach client service, there are some things that apps and the Internet can’t replace—things like greeting clients by name, smiling, and writing thank you notes.  These traditional, (eek, old fashioned!) practices can go a long way in distinguishing your client experience from your competitors’.

Join the conversation about how to excel at client service in our fast-paced inter-connected business world and listen to the latest She’s On Her Toes podcast here.

To help you create the best client service and client experience in your own business, I’ve   compiled a list of my favorite business books on the subject …

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue ($16.83): If you own a fitness studio, or any membership-based business, buy this book … now!  If you don’t current offer membership options at your business, buy this book … now!  Creating “members” rather than clients is important when thinking about the “customer for life” concept.  My copy of this book is marked up, dog-eared, and well-read.  I keep going back to it all the time when building my business.

Never Lose A Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days ($20.80): One of the questions this book poses is “How big would your company be if you still did business with every customer you ever worked with in the past?”  Holy sh$t.  Um yeah.  Customer retention is the single most important thing your business needs to focus on, yet we often spend the majority of our time and money on client acquisition instead.  Author, Joey Coleman discusses how you have 100 days to keep a customer for life and the 8 phases of this timeline.  The book walks you through all 8 phases and shows you how to implement them in your own business.  Pure gold.

She's On Her Toes Never Lose A Customer

Think and Grow Rich for Women ($14.66):  I really enjoyed hearing Sharon Lechter speak and her book was just as insightful.  When Napoleon Hill wrote Think and Grow Rich in 1937, he included 13 Steps to Success—but at that time all the major business minds and heads of companies were men.  Sharon goes through each of the 13 Steps and applies them to the lives of modern women.  Sharon’s message is that as women in business, we either sell or we serve.  As in taking the time to understand our clients and serve them to the best that we can using the best means that we can help them out.  I love her concept of living “one big life” instead of trying to find the elusive “work-life balance” that never quite seems attainable.  A must-read!

I’ve used teachings from all three of these books and incorporated them into the client service and client experience at my studios.  I’d love to hear if they bring you value as well.  Email at [email protected] or comment below to share.

Listen to the She’s On Her Toes Podcast on iTunes and Apple Podcasts here.

Stay Comfortable or Reach Your Potential: The Story of My First Pure Barre Intensive Class

Everyone in the Pure Barre world has their “first class” story.  It usually includes the following:

You walked into the studio.

Didn’t know anyone.

Thought class couldn’t be “that” hard.

Was in shell-shock during what the teacher claimed was the “warmup.”

Felt like a complete idiot with arms and legs flailing while everyone else seemed to anticipate the next move.

Finished class, red-faced, wrecked, and hardly able to hobble out to your car.

Meanwhile, everyone else smiled, glistened, and looked fabulous as they effortlessly moved onto the next part of their day.

But … you still came back to your second class because deep down you couldn’t let Pure Barre defeat you.  You knew you’d be better at it the next class … and the next class … and the class after that.

Eventually class became comfortable.  You knew what to expect.  Maybe you even knew some of the exercises.  But that comfort and feeling of security was crushing your potential.  If you stay in your comfort zone, you’ll never know how good you were meant to be.

It’s so interesting.  First class stories are a dime a dozen.  But what about Intensive Class stories?

At Pure Barre Winston-Salem and Pure Barre Clemmons, we offer several Intensive Classes throughout the year including March and April during our Pure Health Challenge.  An Intensive Class is longer, more challenging, and offers an “intensive” focus on a particular muscle group, like upper body, lower body, inner thigh, outer thigh, or abs.  Each Intensive Class run 75-90 minutes while our everyday Empower and Classic classes are completed in 45-50 minutes, respectively.  An Intensive Class is meant to take you out of your comfort zone and show you what your body is truly capable of.  After taking an Intensive Class, you’ll have glimpsed your potential.  And it’s awesome.  Let me explain …

I signed up for my first Intensive Class, Bye Bye Inner Thigh, on a Saturday morning when I lived in Atlanta.  I was excited because my favorite teacher was teaching.  She actually convinced me to pay the extra $35 for the class promising a great experience.  I was told to bring a $1 bill—I only had a $20, so I hoped that was ok.

When I arrived at the studio, the class would have normally been over-full with maybe 25 women ready to shake and lightly perspire.  Not today.  5 of us showed up for the Intensive.  Fuuuuuu$$$$ck.  Why weren’t more people signed up for this class?

I told the teacher I only had a $20 bill and asked if that was ok.  She looked at me funny and said, “Oh sure.  That doesn’t matter.”  Great—but what was it for?  A tip?  I was told to bring my $20 into the studio and grab my normal equipment including a double tube, weights, and a ball.

Soon, I found out why there were only 5 of us in the room.  The class was f$cking hard.

I was shaking and what could only be described as convulsing uncontrollably all while squeezing that $20 between my inner thighs.  “Never let it drop!”, the teacher happily chirped over the mic.

“Or what?!” I thought!

Oh man.  We still had 55 minutes to go.

I wasn’t about to wimp out and drop my $20.  Hell no!  Someone else can have the honor of giving up first.

I’m sure we did some seat exercises in there somewhere, but I think I blacked out.  Next, all I remember was lying on the floor with my legs up in the air squeezing the ball so hard that even my teeth were shaking.  By this point, I had completely sweated through my luon clothes and my hair was sticking to my head like I had just gone swimming.

Oh man.  We still had 30 minutes to go.  How was that f$cking possible?

I was starting to wonder how I was going to get home.  Uber didn’t exist back then.  Would I be able to use my legs to push the pedals of my car?  No time to think.  We were on our sides and somehow I was lifting my legs in a scissor, but by now my lower body was completely numb.  My $20 didn’t look so good.

Eventually we made it to abs.  Yes!  Almost done … not quite … are you kidding?  Knee dancing now?!  This has to be wrong.  I can’t keep my seat hovered over my heels.  Oh wait, somehow I’m hovering.  Last 10!

I don’t really remember stretching.  Honestly, I’m not sure how I got home.  That class wrecked me.  I didn’t want to put that $20 back into my wallet.  Do you think the teacher would notice if I used some disinfectant wipes on my money?

But the funny thing was, I loved it.  That Intensive Class was like taking my first class all over again.  I started pushing myself harder in my regular weekly classes.  Sh$t, if I could last 75 minutes of thigh-shaking terror, I could certainly step it up in a shorter class.  And that’s why getting out of your comfort zone is so important in fitness.  When you show yourself that you can do something incredibly difficult once, what’s to stop you from working just a teeny bit harder every day?  Nothing!

So, if you’ve been hesitant to sign up for an Intensive Class because you like being comfortable, remember, that you’ll never know how great your potential could be by staying in your comfort zone.  Don’t let fear or complacency determine where you are on your fitness journey.  Keep getting stronger.  Reach out for your potential.

I can’t wait to see everyone on Saturday for the Lower Body Intensive!

When You Buy $25 Leggings, I Can See Your Underwear: A Public Service Announcement and a Lesson in Getting What You Pay For

Every business owner faces their own unique challenges.  And as the owner of 2 boutique fitness studios, I’m no different.  But lately, I’ve been confronted with a challenge so unique that I can’t keep quiet about it anymore.  It’s time to shed some light on a subject that really should be kept in the dark—really dark, like pitch black, can’t see anything dark.  Like, why do you think we turn the lights off in that part of class dark?!

Folks, it’s time to let you in on the cold, hard, sometimes drafty truth.  And perhaps it’s something you’d rather not come face-to-face with.  But unfortunately, as the owner of a fitness studio, I’m confronted by this problem (some might call it an epidemic) every day while teaching your class.  Something very serious is happening in gyms, boutique fitness studios, car pool lanes, and the very streets and parks where our children play … millions of women are wearing leggings and due to their poor quality, they are inadvertently exposing themselves to, uh, well … everyone.

She's On Her Toes PSA See Thru Seat

The sad fact is, if you buy cheap $25 leggings, I can see your underwear.  Sorry, but I can.  And I’m not talking about panty lines—don’t get me started on that one.  I mean, whatever you’ve got on, I know all about it.  Just this year alone, I’ve seen polka dots, stripes, and flowers.  I’ve seen teeny tiny thongs, full-coverage briefs, and every cheeky style in between.

And … if you’re not wearing any underwear, well, I’ve seen that too.

To the woman who wore control top panty hose during class, don’t kid yourself, while we pretended not to notice, we knew those weren’t leggings.  And yes, we saw your underwear too.  Frankly, thank goodness you were wearing some!

What can be done to protect the innocent from seeing your see-thru seat?

Remember, that price is a direct reflection of quality.  In the fitness world, quality leggings are made with performance fabrics, which are more expensive, but have you covered—if you know what I mean.  What is a performance fabric?  Fabric that is created or engineered for various types of use where the blending of the fibers creates an added or enhanced benefit.  You know, like increased durability, UV protection, moisture-wicking, protection from mosquitoes and ticks, not to mention wrinkle or fire resistance.  Performance fabrics can even have anti-microbial properties as the result of weaving together fine silver threads with the other fibers to prevent odor and bacteria from growing on your clothes.  For real that happens.  Bacteria grows out of the sweat from your clothes, you can thank the military for that type of added protection and performance!

When you’re looking to make a leggings purchase, take note of the fabric.  Does it seem strong and durable?  Or can you already see that the leggings will be see-thru if you put your hand against the back of the fabric?  If you bend over, sit down, or move around does the fabric give or stretch with your body?  Or does it sag?  Be diligent before completing a new activewear purchase.  Look at all the angles.  It’s all about fabric, fit, and function.  Is the fabric of high quality?  Does the style fit your body properly?  And finally, does the legging support the function or activity you will be wearing it for?

The lifetime of a legging should be measured in years, people—not 2 washes or, gasp—1 wearing!  Which brings up another point—caring for your performance fabrics is crucial to their continued use of keeping your backside covered.  Harsh detergents can break down fabric.  And the dryer is your leggings worst nightmare.  Please line dry.

Customer service matters.  Small studios, like mine, are stocked with high-quality performance leggings designed to move with your body and keep your personal, private areas just that—unseen by public eyes.  We know how each legging fits, because we own them, wear them, and teach in them.  So, if it seems like we’re over-eager to sell you a high-quality pair of our leggings, please remember that we have a stake in preventing the epidemic of see-thru seat from spreading.  Ahem.

In summation, Women of America, just because you’ve turned your back to a problem, doesn’t mean it will go away.  It’s time to stop the madness.  It’s time to remember that you really do get what you pay for.  So, while you saved some money buying those cheap $25 leggings with one click online, you lost a bit of your dignity wearing them.  That is a high price to pay.

Top Trends You Need to Know About Now In Health & Fitness

In the very dynamic health and fitness industry, the “next best thing” seems to be popping up on a daily basis.  It’s hard to separate fad from something that will last and often-times experts disagree on what is healthy or not.  It can be really confusing.  The bottom line is, living a health-focused life isn’t going away anytime soon, so the more you can create a health-focused business, the better you can serve your clients.

But despite all the confusion, there are a few trends in the industry that are worth taking note.  Specifically, the use of natural remedies to treat the source of disease as opposed to managing symptoms once diagnosed, taking your workouts with you always including while on vacation, and tracking your fitness progress with wearable technology.

Using Turmeric to Fight Inflammation

Turmeric isn’t just a key component to Indian food anymore—it’s one of the best ways to naturally fight inflammation in the body.  Diseases including arthritis, heart disease, asthma, diabetes, and cancer are all believed to be caused by chronic inflammation in the body—oh, and general muscle soreness is also the result of inflammation, although this is the less serious kind called, acute inflammation, which eventually goes away.

The active substance found in Turmeric called curcumin, is what makes the herb so powerful and anti-inflammatory.  I’ve been taking Turmeric daily for about nine months and have experienced some great results including less muscle soreness after working out and quicker recovery in between workouts, almost no headaches or migraines, and the chronic pain in my lower back has almost gone away (sometimes when I push my workouts or sit for a long period of time with bad posture, it comes back briefly).  I’ve been using Youtheory Turmeric capsules that I buy at Costco or here on Amazon.  This particular brand also contains a black pepper which improves the absorbability of the turmeric into the body.  Turmeric can be a little messy (it stains), so I find the capsules to be really easy to take, but there are also great recipes for turmeric teas and the this one for a turmeric latte, that will help you get more turmeric into your diet.

Folks, I am not a doctor, and simply informing you of something that has been working for me, personally.   I checked with my doctor before taking turmeric, so you’ll always want to check with your own doctor before taking any supplements to make sure they won’t cause you adverse side-effects or interfere with your prescribed medications!

Staying Fit on Vacation

Ever go on vacation and come back dreading getting back into your daily healthy routine of clean eating and regular exercise?  Me too!  More and more people are choosing to plan vacations with their health in mind including staying on track with their eating and exercise while away from home.  And more companies are starting to take note … The Westin hotels has a partnership with New Balance so you can borrow workout clothing and shoes and some rooms event have Peloton bikes to log a few rides during your stay.

Pure Barre has always been easy to take “on the go” because there is little-to no equipment involved.  You could really complete a Pure Barre workout anywhere you can keep your balance!  But now Pure Barre has made it even easier to keep up with classes with the new Pure Barre On-Demand (PBOD) streaming service.  Simply log on and follow along for classes of 5, 10, 15, 30, 45 and 55+ minutes.  The best part … PBOD is available for every client with a 12-month membership at no additional cost.  How fun will it be to log on your phone and take a class at the beach?  Or get invigorated with a quick workout in your hotel before a work presentation?  PBOD won’t include your favorite teacher driving you to work just a little harder with that subtle correction, but it’s a great way to add more value to your membership and keep your workout routine away from the studio more consistent.

Taking Collagen for Joint Health and Better Skin

Collagen is another supplement that has incredible health benefits but also makes you look great too.  Um, yes, please!  After taking collagen for about a month, I’m convinced it must be the secret of every actress that looks amazingly youthful.  Again, you’ll want to consult your doctor before taking any supplements—what works for one person might not be the best thing for you.

Collagen is what gives your skin strength and elasticity—it’s also the “glue” that supports your joints and tendons keeping your body together.  Pretty important stuff.  Collagen is naturally produced in your body, but unfortunately, as you age, that production slows down.  In fact, your collagen production starts slowing in your 20’s and you can lose up to 1% a year going forward.  After a while, that can really add up and you’ll start to see visible signs including wrinkles, less firm skin, and creaky joints.

It’s easy to take a collagen supplement in pill form or get a powder to mix into coffee or smoothies.  I use this one from YouTheory that I buy at Costco or you can get on Amazon. You can also naturally ingest collagen through bone broth—which you can also get at many grocery stores and Costco.  It’s right by the chicken stock.

After taking collagen for a month, I’ve experienced greater recovery between workouts.  I’ve actually been pushing my workouts over the last month and feeling really good especially with my shoulder injury—no re-injury or pain through my shoulder.  But let me tell you about my skin and hair.  OMG.  My hair is out of control—it’s grown at least 3 inches yet is somehow fuller.  I’ve also received several compliments on my skin.  Some scar tissue I have has really improved in appearance as well.  Again, check with your doctor to see if adding a collagen supplement is right for you.

Wearable Technology to Track Workout Progress

It seems like just about everyone has an iWatch or FitBit to track their workouts.  Wearing a heartrate monitor is a great way to measure the intensity of your workout, keep track of daily activity, and calories burned.  But what do you do with all that information?  And what zone should your heart rate be in when you work out?  Pure Barre is actually launching a brand-new cardio-based class in August, and one of our clients, Dr. Joey Christiano with Wake Forest Baptist Health, as graciously offered to educate us about how to properly track your heart rate and use heart rate as a measure for your workouts.  Dr. Christiano will be at Pure Barre Winston-Salem on Monday, August 14th in the evening and at Pure Barre Clemmons on Tuesday, August 15th in the evening (we’ll announce the exact times in a few weeks).

One of the great things about owning a fitness studio is that the industry is always changing and evolving.  That keeps things exciting, but with change sometimes comes confusion about what trends will become widely accepted and what trends will simply fade away.  The use of natural remedies to treat the source of disease as opposed to managing symptoms once diagnosed, taking your workouts with you always including while on vacation, and tracking your fitness progress with wearable technology all seem built-to-last.  At a minimum, you might want to at least do some research on and see if they’d be of benefit to you.

I cannot stress enough that you shouldn’t just start taking supplements without consulting your doctor, so make sure you take that step before adding any new supplements to your diet.

On Thursday, I’ll be writing about health and wealth—is there a correlation?  How can you ensure both?  And then on Friday, I’ll share how I’m eating more veggies—by drinking them!  I’ll share some great smoothie and cold-pressed juice recipes.

Until then, stay on your toes!

The Best Ways to Beat the Summer Fitness Slump

It seems counterintuitive.  Wouldn’t you want to workout in the summer?  All those shorts, cute sundresses, rompers, and bathing suits show more skin and require more confidence than your baggy winter sweaters.  But, alas.  No.  What seems like a busy time for fitness is actually known in the industry as the dreaded summer fitness slump.

You know, that time when it seems like almost all of your clients head out of town to the beach, the mountains, fabulous trips to Europe and the Caribbean, and a few more trips to the beach for good measure.  It’s a time for fitness studio owners to hunker down, spend as little money as possible, clean out your back-storage room, and anxiously await your vacationing clients to all come back for a busy Fall—please come back!  Pretty please!  You haven’t forgotten us, right?!  You have to workout eventually …  seriously, we miss you.  Come back soon …

But what if you could evade the summer slump?  Is it possible to actually grow your client base in the so-called slow summer months?  You’re damn right it is.  In fact, adding clients in the summer is possible—yes, there is a segment of the population that doesn’t take a 3-month vacation.  Unfortunate as they are (poor “vacationless” souls), they can keep your summers busy which is a great morale boost for your Team not to mention nice for your finances.  Here are my top 3 ways to beat the summer fitness slump:

Don’t Switch to a “Summer Schedule”:  It’s tempting to think that when a large segment of your client base heads out of town, you’d be better served to switch to a “summer schedule” and eliminate or consolidate classes.  While it seems that you would save money by not having to pay a teacher for a class that’s not full, you’re actually giving clients a reason not to visit your studio.

The first summer Pure Barre Winston-Salem was open, we decided to eliminate the 9:45 AM class because attendance was really low.  We rationalized that clients would just come to the 8:30 AM class or another time in the early morning or afternoon instead.  This was a huge mistake.  Clients who regularly took class at 9:45 AM thought we had taken the class off the schedule permanently and we actually lost about 15 clients who just couldn’t understand that the class would be added back at the end of August.  Head hits desk.  Bourbon is poured.

Lesson learned.  Now, I don’t switch to a temporary “summer schedule” which eliminates otherwise popular class times.  Removing classes can confuse your clients and thus give them a reason not to keep taking class at your studio.

Do Schedule Pop-Up Classes or Community Events:  The key to attracting new clients in the summer months is to host community events or free classes that are open to the public.  In addition to creating interest in your studio for new clients, community classes are also fun for your existing client base—a win-win for your business.

We actually just had a Pure Barre Pop-Up class this past weekend at Village Juice Company, an amazing local restaurant that serves cold-pressed juice, smoothies, grain bowls, and salads.  It was great!  We had a class outside and then all got to hang out drinking and eating some healthy treats—a nice little Sunday.

But as a business owner, there is a lot of risk involved in hosting a class outside.  You’re trying to re-create an in-studio experience outside where things such as traffic noise, weather, and a host of other factors could potentially ruin the experience for your paying clients and any new clients just learning about your business.  Ah!  It’s a lot of pressure!

If you invest in the proper equipment and have some back-up systems in place, hosting a Pop-Up or outdoor class should be pretty painless.  How did we do it?

First, we invested in the proper equipment including a branded tent, branded table and tablecloth, a portable speaker, and wireless microphone.

KD Canopy:  We purchased our tent from KD Canopy several years ago and it’s been used a lot!  While the company will tell you this tent can be set up by 2 people, you’ll have a much easier time with 3 or 4.  The quality of this tent is great and it’s easy to pack up, move, and store.  We also added on a branded tablecloth, which we’ve used many, many times more than the tent.  Definitely get the tablecloth!  It was an easy add on that is a staple to our marketing efforts at events.  Both the tent and tablecloth have been great purchases and make a very professional first impression.

Weltron WAS-TUBE 5 Portable Bluetooth Active Tower Speaker ($455.04):  We literally just bought this speaker after learning about it from a company we had been renting equipment from for our previous outdoor classes.  While the cost seems expensive, we were paying the rental company $400 for each use of their equipment, so this speaker has already paid for itself and we have several other outdoor and off-site events planned before the year is out. I bought this speaker through Amazon using American Express points, making it virtually free (another way to save).  Pretty amazing—which also describes the sound quality of the speaker.  Did I mention it’s extremely easy to set up, break down, and transport?  Simply connect your iPod or other player to it and turn up the volume.  If you’re looking for professional-sounding equipment for indoor or outdoor use, look no further.

Samson Airline 77 Headset Wireless System with Fitness Microphone ($299.99):  This is a similar model to what we use in our studios, which is a huge advantage to teaching a class in an unfamiliar environment.  You can easily connect this system to the Weltron Tower Speaker and have both music and the mic working at the same time.  Just plug the mic in, connect, and use.  It’s that simple.  We had a back-up mic just in case.

Announce a Multi-Month Challenge:  Initiating a multi-month challenge is a great way to keep existing clients engaged and regularly taking classes in your studio during a time that would typically be slower.  It’s also a great way to keep client energy high and keep your studio relevant.

During June and July, we have challenged all of our clients to participate in our Pure Health Challenge. Our past events this year seemed stale and uninspiring. We had just been recycling them from previous years.  It was time to shake things up and drill down to what really mattered most to me and my clients—a total health experience.  Here’s what we came up with and what we’ll be doing in my studios for all of June and July. That’s right!  60 days of Pure Health!

  1. First, we decided that we’d need a baseline to know where you are with your health. My chiropractor, Dr. Gray, has this body composition analysis machine called, InBody.  We partnered with him to bring InBody to the studios in the beginning of June for every Pure Health Challenge participant to get an assessment including weight, muscle mass, fat mass, water, hydration level and many other indicators to know where they were at the beginning of the Challenge.  After 6 weeks, Dr. Gray will come back to the studio with InBody to measure everyone’s progress.  We’ll literally be able to quantify all of the work completed during the Challenge.
  2. Everyone gets the Simply Real Health cookbook to start planning healthy and tasty meals.
  3. During the Challenge, we’re asking everyone to take 4 classes each week. This seems reasonable and doable.  If you complete 4 classes each week, you’ll earn a small reward from Pure Barre or our other partners, Village Juice and Kleur Shop.  If you don’t complete the 4 classes, just reset the next week.    But, sometimes just starting is the hardest part, so we’re partnering with Kleur Shop to host an evening to talk about what’s holding us back from committing to working out like we know we should.
  4. At Pure Barre, we have special Intensive classes which take our clients further out of their comfort zone to target specific areas of the body and do some exciting new things we wouldn’t normally work in a regular class. Everyone participating in the Pure Health Challenge will have the opportunity to take our Strength & Balance Intensive in June and the Full Body Burn Intensive in July.  Sweat!
  5. And what Challenge calendar wouldn’t be complete with an outdoor Pop Up class?! We had an amazing pop up at Village Juice the morning of Sunday, June 25th and got some great juice and healthy snacks after.  (This is the event I just described above.)
  6. Finally, one of my favorite restaurants in Winston, Spring House, agreed to create a Paleo Happy Hour for all Pure Health Challenge participants at the end of July!

Coordinating all these activities was a huge undertaking, so I’m glad I have my Team to help me. We’re about half-way through the Pure Health Challenge and this summer has started out strong with engaged clients and a new excitement for taking class and focusing on overall health.

While many of your clients will take the summer months to spend more time traveling than taking classes in your studio, that doesn’t mean you have to accept the so-called summer slump.  By taking the time to plan some great events and keep things fun and engaging during the summer, you can actually keep building your client list which can mean thousands in additional revenue for your business at the end of the year.

One of the reasons I like to purchase makeup and skincare online through Nordstrom.com is that sometimes there are great gifts with purchase.  Right now, you can double up on gifts—there’s a 19-piece gift with beauty purchase of $100 AND a Trish McEvoy gift with a purchase of $100 in Trish McEvoy products.  Since I need to get a few things, I’ll tell you how you can double up on gifts to get the best value in Thursday’s post.  On Friday, I’ll share my favorite sunscreens to avoid the dreaded burn.

Until then, stay on your toes!

Weltron WAS-TUBE 5 Portable Bluetooth Active Tower Speaker ($455.04)

Samson Airline 77 Headset Wireless System with Fitness Microphone ($299.99)