Did I Accomplish My Goals for 2017?

Last December, I announced that my one-word mantra for 2017 was “GROWTH.”  Specifically, growing my business by either opening another studio, acquiring another studio, and increasing our retail sales by selling more workout apparel.  And since it’s about a week from the end of the year, I can confidently report that I accomplished NONE of these things!  Was 2017 a total failure?  Of course not.  Here’s why …

After evaluating these three choices, I realized that there were actually some better options out there.

Selling More High Margin Services

In addition to selling classes at my Pure Barre studios, we sell performance workout apparel including leggings, tanks, tees, and anything else you might need during a heart pumping, sweat streaming workout.  And that’s a great complement to taking class—clients are always going to need the right apparel to enhance their experience in the studio.  But … there’s this thing called margin.  Gross margin is defined as the total sale minus its cost of goods sold, divided by the total sale, expressed as a percentage.  Put more simply, the gross margin of a clothing sale is much less than the gross margin of a sale from our classes.  Put even more simply, it costs us much more to sell clothing than it does to generate income from classes.

After careful evaluation, it makes more sense to think of new and innovative ways to sell more classes and generate revenue from other high margin services or products that have a very minimal cost of goods sold, rather than chase lower margin sales from clothing.  Selling clothing will remain an important part of my business, but we will be focusing our time on creating more high margin sales opportunities.

In fact, we’ve just rolled out Pure Barre Elite, which will allow clients to purchase 2 special classes each month including an Intensive class which is usually 75 minutes and focuses on a particular part of the body, like thighs, seat, abs, or arms for more intensive work.  The 2nd class will be a more instructive class called Classic Elite, which will give clients more understanding of the Pure Barre technique through hands on corrections and tips on form.  Both classes will keep our most loyal clients challenged and learning throughout the year.  A win/win for everyone.

Diversifying My Income

Financial advisors continuously advise their clients to diversify their investments to mitigate risk, so it only makes sense to diversify my sources of income as well.  Building the audience to www.shesonhertoes.com has allowed me to earn some additional income from book sales and soon from the course I’m writing called How to Hire a Rock Star Team (It should be ready in a few weeks!)

Starting a New Business

Finally, after considering my options of growing the studios by either opening a new location or acquiring an existing one, I have come to the conclusion that I’d rather start a brand-new business.  There are a few reasons for this: 1) I’d really like to start something from scratch and develop the business plan, branding, and building of my own unique concept.  2)  I have a new interest (It’s complementary to fitness!) and I think it makes a great business idea.  3) Since my team is doing an amazing job running the studios, I have the time to work on something new.

What is this new idea?  I’ll tell you about it next week.  I’m really excited about this new challenge!

Until then, I hope you have a Merry Christmas!  And … stay on your toes!

 

Planning for Big Things in 2018

It’s hard to imagine bigger things happening in 2018 than what have already happened in the last few weeks

I bought a house and moved.

Celebrated 5 years of being in business at Pure Barre Winston-Salem and 3 years of being in business at Pure Barre Clemmons.

Had my first book signing for She’s On Her Toes.

And spoke to several hundred women about my best hiring practices outlined in my book.

But … the beginning of the last quarter of the year signals that it’s time to plan for big things for my businesses in 2018.  That’s right, it’s that magical time of year when I start to do the following:

  1. Set monthly sales goals
  2. Plan marketing events to drive traffic and create leads
  3. Evaluate all spending and create next year’s budget
  4. Set management and leadership goals
  5. Develop my next book idea

The first step … getting organized.

I’ve mentioned before that one of the best tools that I have in my business owner organization arsenal is my Day Designer Planner.  I decided on the Mint Lizard design for 2018, but it was a tough choice stacked up against, Black Spotty (which I had this year), Black Stripe (which I had last year) and White Marble.

I love The Day Designer.  You can get a version of it at Target, but if you’re serious about keeping your schedule, goals and “to-dos” organized, you’ll want to spring for the Flagship Edition ($59).  If you amortize that across the year, that’s less than $5.00/month to keep your schedule together—totally worth it, if you’re as busy as I am!

But it’s the layout of the planner that is what I like best about it.  Each day gets its own page starting at 5:00 AM and finishing up at 9:00 PM—perfect for me because sometimes I have to teach an early class.  The appointments are on the left and the “to dos” are on the right, so your whole day is right there on one page.  There is also a spot to prioritize your top three “to dos” which is always helpful when you have lots to accomplish in limited time.

Another great thing about The Day Designer, is the free printable pages that allow you to either try out The Day Designer format and/or work on specific planning opportunities.  If you’ve never used The Day Designer, I’d start with the Free Daily Planning Page and How to Design Your Week pages and see if you like them.  For the more advanced, check out Fall Bucket List, Packing Checklist, Brain Dump, and Books to Read.

Check out the free printable pages here. 

Ok … but back to planning big.  Each week, I’ll create a list of all the steps I’ll take to complete each of these 5 tasks to start business off strong in 2018.  The first 3 are all kind of interrelated, so I’ll tackle them together.  First, I’ll schedule some time to develop our monthly sales goals based on historical information and what I think will happen in the future.  I’ll be working on that this week to set myself up for creating our marketing and event calendar either next week or the week after.  It’s all about doing one thing at a time to get all this work complete.  With a little planning and time management, it shouldn’t be too difficult—which is why it’s important to take the time for your business planning for next year … NOW.

If I’m being honest, I’ll probably save #4 for the week between Christmas and New Year’s.  I usually have some time to think when I’m driving home to see my family and setting management and leadership goals is definitely a “thinking in the car” activity.  I get some of my best ideas driving!

Leaving … #5.  I had the opportunity to hear an amazing speaker at a conference in Vancouver, Sharon Lechter.  Sharon co-authored Rich Dad, Poor Dad and writes for the Napoleon Hill Institute as well as being an entrepreneur herself.  During her presentation, she discussed how influential women are at making purchasing decisions.  She also talked about how most sales training was geared towards men.  You know the whole, “if you don’t sell, you suck” philosophy.  While it might be true, it just doesn’t have the same motivational response with women that it does with men. Hummm…wonder why?!

Anyways, Sharon’s message was that as women in business, we either sell or we serve.  As in taking the time to understand our clients and serve them to the best that we can.  I’m working on developing a whole customer service training for my team around this philosophy and I thought … wouldn’t this make a great topic for my next book?!

I still have to develop the topic further, but I think it’s so interesting to ponder the sales paradox and how women can actually overcome it.  What is the sales paradox you might ask?  Well, it’s simply this …

No one wants to be sold, yet we all want to buy.

But we don’t want to buy just any old thing.  We want to make purchases that are meaningful and make us feel good about parting with that money.  With each purchase, we aren’t just acquiring stuff or receiving a service.  We’re expressing confidence that we’re using our money to support a great business or that we really value the item we’re taking home.

And because clients are increasingly savoy about what research they’re doing before parting with their money, businesses will have to adapt and shift their sales training to one that emphasizes better serving their clients—it’s all about serving and earning the repeat business of your client base.

And who better to lead the way?  Women of course!  The future of sales is female because women naturally want to help each other out and provide whatever service they can to their friends and community to do so.

I mean, take a look at your social media feed.  How many of the posts are about places people have eaten and had a great time, or products they’ve been using and want to share because they are life-changing or helpful life hacks?  We don’t have to tell the world about our favorite things, but we do … because if it helps someone out, that’s pretty great.  So yeah … I’ll be refining this topic and getting to work writing book #2.  Good times!

Well, I have a lot of work to get done.  So, I’ll leave you with this … what can you do to improve your business next year?  Take some time in the last quarter to set your goals for 2018 and create a budget.  When you have a direction mapped out for your business, you might just make it all happen!  Crazy!

I know I’ve been a little delinquent in my posting, but I’m feeling inspired and refreshed from my break.  On Thursday, look out for 10 Things to Avoid When Budgeting for Your Business.  I think you’ll get some great ideas about how to use your time in the last quarter to set yourself up for good things next year.

Until then, stay on your toes!

How Business Survivors Behave

I’m on the beach doing a little light reading—Laurence Gonzales’ Deep Survival: Who Lives, Who Dies, and Why.  No beach trash in next to my SPF 70.  And while all of the stories Gonzales tells involve surviving accidents at sea, in the wilderness, or in the air, I can’t help but think about the proverbial “mountains” that we must conquer in business and how these survival tips could come in handy when faced with our biggest business challenges.

In Deep Survival, Gonzales seeks to explain what survivors have that the unlucky don’t.  How can you increase your odds of making it out of an accident alive?  It turns out survivors have some very special characteristics and these traits seem remarkably similar to the traits of successful business owners.  What makes the difference between surviving and perishing?  What do survivors know that the masses haven’t figured out?  And how can we apply these things to running our businesses better?

 They Stay Calm

This is pretty important and discussed throughout the book, Gonzales reiterates that staying calm is the key to surviving any accident.  Why?  Because the human body only has a limited amount of energy and if you are dehydrated and hypothermic, wasting your energy can literally mean the difference between life and death.  Another bonus to remaining calm during a crisis is that calmness usually produces better decisions.  Emotional outbursts usually lead to irrational choices or decisions you’d wish you hadn’t made.  #textsfromlastnight  If you find yourself in a bad spot, keep your cool.  Stay calm.

Similar to surviving a life-or-death accident, staying calm to make business decisions is imperative as well.  In business, you also only have a limited amount of energy—don’t waste it worrying about forces out of your immediate control.  Use your energy to its fullest by only focusing on what you can control—how you manage your employees, how you provide a great experience for your clients, and how could you be doing both these things better.

They’re Really Good at Ignoring “No”

I’m not sure I can say it any better, so I’m just going to quote Gonzales: “There is always one more thing that you can do.  Survivors are not easily frustrated.  They are not discouraged by setbacks.  They accept that the environment (or the business climate or their health) is constantly changing.  They pick themselves up and start the entire process over again, breaking it down into manageable bits.  Survivors always have a clear reason for going on.”

It’s that “never quit” attitude that keeps them going.  Nothing can keep them from living through their ordeal and getting out alive.  Similarly, in business, don’t let anyone break your spirit or take you off track from your goals.  It’s extremely upsetting, but some of our biggest business detractors are disguised as our closest family and friends.  Stay strong.  Stay above “no.”

They Complete Small Tasks

I’ve talked about this in multiple posts, but the power of small is real.  Establishing your daily routine to tackle just a few small tasks and get a little closer to your ultimate goal is the key to business success.  Think about it, if you did 3 things each day that were directly related to your ultimate business goal, at the end of the year, you’d have completed 1,095 tasks.  I wonder how many your competition completed?  Need help prioritizing your tasks?  Check out this previous post.

They Know They’re Smart

This isn’t an IQ thing or an ego thing.  Survivors just know that they’ll make it out.  Call it positive mental attitude.  Call it extreme self-reliance.  But they never have any doubt that they have the ability to make the best decisions they can to get through their current situation.  This also seems to be a factor in business success.  The best businesses are led by owners who never seem short of the confidence that they know they’re on the right track.  In addition, once a business owner survives one setback, they know they can do it again.

So, next time you find yourself in the midst of a business problem, simply recall the Navy Seal motto, “It could always be worse.”  Just kidding.  Actually, this is another key trait of survivors according to Gonzales—they find humor and appreciation for anything that comes their way.  As long as you know you can get through any of life’s or business’s difficulties, you will.  Staying calm, ignoring “no”, completing small tasks, and knowing you have what it takes will get you to the other side of your problem.

I made some notes about my posts for later this week and I’m not sure exactly what I was thinking when I wrote “How to get unstuck” for Thursday.  Hopefully I’ll figure that one out in time!  But, on Friday, I’ll share with you my favorite under-eye treatments.

Until then, stay on your toes!

Deep Survival: Who Lives, Who Dies, and Why, Laurence Gonzales

How to Make a Simple Checklist a Powerful Tool

Last week, I told you about a book I just finished called The Checklist Manifesto: How to Get Things Right, Atul Gawande.  I read this book in one sitting.  It was so fascinating.  It’s all about how the simple idea of a checklist can take away the complexity of our lives and have a huge impact on how efficiently and safely we can accomplish tasks.  Atual Gawande is a doctor, so the majority of the examples and stories in the book are from the medical field and how adding checklists can literally save lives and reduce healthcare costs.  The idea of adding a checklist somewhere in your business is so simple, yet so powerful.   A larger discussion of what checklists can do for any business seemed appropriate.  So here goes …

On the surface, checklists seem overly simple.  As smart business owners, do we really need something as simple as a checklist to improve our overall business performance and better serve our clients?  We sure do!  If someone told me they had a tool that was simple for all my employees to use, yet ensured accuracy and consistency across our processes, I’d say, sign me up!  And the best part is … creating a checklist requires time, but it’s totally free.

So why are we so skeptical of checklists?  If they’re so effective and useful, why don’t we use them more often in business?  Why do we overcomplicate things or try to create fancy multi-colored flow charts in PowerPoint?  This is one of my favorite sections of the book found on page 177.  I think it sums up any checklist skepticism and also explains why checklists can be so effective:

“The fear people have about the idea of adherence to protocol is rigidity.  They imagine mindless automatons, heads down in a checklist, incapable of looking out their windshield and coping with the real world in front of them.  But what you find, when a checklist is well made, is exactly the opposite. The checklist gets the dumb stuff out of the way, the routines your brain shouldn’t have to occupy itself with (Are the elevator controls set?  Did the patient get her antibiotics on time?  Did the managers sell all their shares?  Is everyone on the same page here?), and lets it rise above to focus on the hard stuff …”

So basically, incorporating checklists into your business won’t give your employees a pass on thinking critically.  The opposite happens—once employees no longer have to worry about the many details of a simple process, they can actually work towards solving more complex problems.  Checklists provide a structure to complete simple, everyday tasks leaving our minds free to focus on more complicated matters.  But do they really work?

This week, my manager, Emily, created some checklists for all of our front desk associates to ensure they are never without a project during their time working in the studio.  I’m interested in learning the following:

  1. Did the checklists simplify any of our daily tasks?
  2. Did more work get accomplished?
  3. Did we sell more?
  4. Did we retain more clients?
  5. Did I hear any compliments from clients about my employees going above and beyond?
  6. Did the employee have a better understanding of what work to complete?
  7. Did the employee feel more empowered to help our clients?
  8. Did employees pick and choose which tasks to complete?  Why?
  9. Could the checklists be improved?
  10. Was anything missing from the checklists?

Since I employ several different personality-types in the front desk associate role, I’m very curious to see if we will need to create individual checklists or if we can create something that works well for everyone.  I’ll give it a few weeks and report back.  In the meantime, start thinking about how you can incorporate checklists into your business.

The best businesses solve problems that matter—have you ever thought about whether solving a problem that’s been holding you back, could help your clients?  On Thursday, I’ll discuss just that:  how solving my own problems with consistently working out and eating healthy led to some big changes at my studios.

On Friday, I’ll share my newest life hack—how to make a smoothie without bananas or avocados.  I am allergic to bananas and avocados, which makes smoothie consumption pretty difficult—but I finally figured out how to substitute those elusive fruits and now feel like I’m winning at life—or at least breakfast.

Until then, stay on your toes!

The Checklist Manifesto: How to Get Things Right, Atul Gawande

 

Is Your Backbone Made of Courage?

Ugh.  I had big plans to write an amazing post based on the following excerpt from The Edge: The Guide to Fulfilling Dreams, Maximizing Success and Enjoying a Lifetime of Achievement written by Howard E. Ferguson.  But…taking year-end inventory at both studios and receiving several shipments of new clothing which then needed to be entered into inventory, took entirely more time than I thought.  So, I’ll leave you to read Ferguson’s own brilliant words…

If desire is your wishbone, then courage is your backbone.  Your backbone gives you the gumption, the get-up-and-go, the guts to excel, the incentive to make any dream you dare to dream come true.

It’s easy to be ordinary or mediocre, but it takes courage to excel, to be different from the crowd.  That’s why not many people can do it.  The rewards are great, but so are the risks.  It takes courage to sacrifice; to work long, hard hours when you could be relaxing; to work out when you’re tired or sick; to focus on being the best you can be when there are so many distractions; to seek out tough competition when you know you’ll probably get beaten.  It’s easy to be average, but it’s hard to be the best.

It takes courage to stand by your convictions when all those around you have no convictions.

It takes courage to keep fighting when you’re losing.

It takes courage to stick to your game plan and the unrelenting pursuit of your goal when you encounter obstacles.

It takes courage to push yourself to places that you have never been before physically and mentally, to test your limits, to break through barriers.

It takes courage to run a marathon, but then how would you ever know how far you could run if you never tried?

It takes courage to try to be the very best you can be when others around you settle for mediocrity.

I firmly believe we are put on earth to be tested—to be challenged with adversity and to see what we can accomplish.  The successful person is the one who continually faces the problems and challenges that life brings—and overcomes them all, no matter what the obstacle is.

I also believe that most people have far more courage than they give themselves credit for.  When tested, people find they have the courage to look deep into their souls; and do things they never thought possible.  This amazes most people, who initially don’t believe they have much courage.  We all have it—we just don’t realize it.

Most people are completely unaware that they possess this type of courage.  Why?  Because if they were aware of it, they’d have to test it—and that’s risky.  So most people play it safe and don’t risk “Going for it.”  They’re afraid of going into the unknown.  There are no guarantees.

Unfortunately, people frequently tell you things can’t be done before they tell you things can be done.  They’re what we call “SNIOPs”—people who are “Susceptible to the Negative Influences of Other People.”  It’s easy to be negative because it’s safe and deals with the known.  It’s hard to be positive because it means taking risks and deals with the unknown.  It takes courage to succeed.

Sebastian Coe (distance runner, three-time Olympic Gold Medalist) used the word “courage” to describe what it will take to run the super mile.  He didn’t say mental toughness—which is what you need at the end when your legs are dead and your lungs are bursting.  Most good athletes can handle this; they can fight through the pain barrier.  What Coe is saying is that you must be courageous—you must be brave enough to push yourself at the beginning when you’re not hurting, knowing full well that by doing this, the more you’ll hurt at the end.  That is courage!

2-29, The Edge: The Guide to Fulfilling Dreams, Maximizing Success and Enjoying a Lifetime of Achievement, Howard E. Ferguson (This is one of my favorite books. So many great quotes and bits of inspiration.)

How could you not be totally pumped up to take over the world after reading this?!  After typing it, I’m starting to understand why an ex once told me that I did so much all the time that it made him feel bad about himself.  All I can say is, when courage is your backbone, you can’t help but just go for it!

Next week I’ll get back to actually writing and let you know all the books (and even a magazine) I’ve been reading as well as some great podcasts I’ve been listening to.

Until then, stay on your toes!

Start 2017 with Some Inspiration

I love reading this poem.  And with Arnold Palmer’s passing this year, it seems fitting to read it and remember a great athlete and successful businessman—who of course, went to Wake Forest.  Because so many successful people do.

I hope reading it inspires you.  Cheers to a New Year and a time to take your business to the next level!

 

Whether You Think You Can or Can’t You’re Probably Right

If you think you are beaten, you are;

If you think that you dare not, you don’t;

If you’d like to win, but you think you can’t,

It’s almost certain you won’t.

 

If you think you’ll lose, you’ve lost;

For out in the world you’ll find

Success begins with a fellow’s will.

It’s all in the state of mind.

 

If you think you are outclassed, you are;

You’ve got to think high to rise;

You’ve got to be sure of yourself before

You can ever win a prize.

 

Life’s battles don’t always go

To the stronger or faster man;

But sooner or later the man who wins

Is the man who thinks he can.

 

*A plaque has hung in my office for many years carrying the above selection of free verse.  I am not aware of its origin, but consider it a pertinent guideline for one to pursue in life and toward specific goals as well.  It has always provided an energizing thrust to my career in golf.

-Arnold Palmer, Professional Golfer

4-1, The Edge: The Guide to Fulfilling Dreams, Maximizing Success and Enjoying a Lifetime of Achievement, Howard E. Ferguson (This is one of my favorite books. So many great quotes and bits of inspiration.)

 

Why I Stay Organized with The Day Designer

I love technology.  Anything that can make my life easier or more efficient and eliminate paper and clutter is tops in my book.  Except…my planner.  I tried to embrace my iCalendar.  All the syncing and the iCloud was great, but I was missing appointments or showing up late—A LOT.  And the constant alerts were kind of annoying.  I also had to carry around a separate notebook of “to dos,” ideas and events.  So, I went back to the planner.  But not just any planner, Whitney English’s The Day Designer.

There are several other brands of planners out there and you should check them out to see if they might work for you.  I have determined that the Erin Condren is a little young for me.  If I was in college, it might be perfect, but I’m a business owner and need to carry around something a little more sophisticated.  The Simplified Planner by Emily Ley was a little closer to what I was looking for, but it is more focused towards new moms or moms with young children, of which I have none.  But check them all out…because it’s most important to find something that works for you and use it to help make your life more organized.

Back to the Day Designer…I love The Day Designer.  You can get a version of it at Target, but if you’re serious about keeping your schedule, goals and “to-dos” organized, you’ll want to spring for the Flagship Edition ($59).  If you amortize that across the year, that’s less than $5.00/month to keep your schedule together—totally worth it, if you’re as busy as I am!

But it’s the layout of the planner that is what I like best about it.  Each day gets its own page starting at 5:00 AM and finishing up at 9:00 PM—perfect for me because sometimes I have to teach an early class.  The appointments are on the left and the “to dos” are on the right, so your whole day is right there on one page.  There is also a spot to prioritize your top three “to dos” which is always helpful when you have lots to accomplish in limited time.

In the spirit of setting goals that you’ll actually work to accomplish and taking risks in 2017, take a look at how you schedule yourself and keep yourself organized.  It’s that one small change that can have a big impact.  Maybe switching to a paper planner, like The Day Designer, will help you out.

Set Some Goals for 2017

There seems to be many schools of thought on the concept of goal-setting.  In The Compound Effect, we’re taught to focus on making small changes for a big impact.  I’ve also read a few articles suggesting setting goals beyond your reach is the way to go, because you’ll always be working towards something.

This post is not about the right or wrong way to set goals.  It’s simply advocating sitting down, deciding on some goals and putting a plan in place to achieve them.  I know that setting small, achievable goals works for me because now it’s propelled me to make some larger more complex goals, however, you need to evaluate what works best for you.  Remember, hope is not a plan.  You have to plan to get results and effect change in your business.

In my last post, I discussed how I set quarterly goals—three to be precise—and also establish a reward for myself if I complete all three.  So here are my goals for the first quarter of 2017:

Improve my retail marketing and develop an inventory strategy

In addition to having Pure Barre classes at my studios we also sell workout clothing and accessories.  I’ve always focused my marketing efforts on attracting clients to the studio for the sole purpose of taking class.  Well, not anymore.  I’m going to start marketing Pure Barre Winston-Salem and Pure Barre Clemmons as retail clothing stores.  So even if you don’t take class, you’ll want to come shop and check out our amazing apparel.

It’s imperative to test and measure to make sure your plans are effective.  I’m going to track my inventory turns and margins more thoroughly.  At this time, I don’t keep any core items (like that one amazing pair of black leggings) in stock.  I’ve always focused on having new things arriving all the time.  I’ll have to evaluate if it makes sense to have core items or if my existing buying strategy is working.

 Grow shesonhertoes.com

I started this blog because I’m really passionate about my businesses.  But I also want to write a book.  Blog – > book.  This one will probably take me more than 90 days, but I’m sure I can figure out how to get some more followers at the very minimum.  Wanna share this post with all your friends and help me get started?!  #shamelessplug

 Create a passive income strategy

A passive what?!  Passive income—you know, income that just shows up at your door repeatedly with little effort on your part to keep it going.  Is that even possible?  It sure is.  And if you haven’t looked into it, maybe that should be one of your goals too.

As of right now, all of my income comes from Pure Barre.  It’s important to diversify by adding additional income streams, like real estate (rent), investing in high dividend stocks or direct marketing.

Ok, so I’ve got my goals.  Time to just get crazy and get them all done!  Not so fast…I’m not going to start working on these goals until January and it will take me the full 3 months to get them accomplished.  In order to set myself up for success, I’ll have to sit down (this weekend) and come up with 5-10 strategies to get each goal complete as well as how I’m going to test and measure my progress and success.  That’s right, I’ll want to quantify each goal.  With like numbers.  Yep, actual numbers.

And now for the best part.  After I complete all of these goals, I’ll give myself a reward for the achievement.  It’s important to make the goal something that will motivate you and also make it specific—so you might want to think bigger than just going out to dinner.  By March, I’ll have accumulated a whole bunch of American Express points and I’m going to use them to purchase a bracelet.

Have you set your goals for 2017 yet?  Start small and focus on 1-3 things that you can get done in the first 90 days of the year.  Write your goals down along with your 5-10 strategies for completing them and then test and measure to see how you’re doing.  If you make goal-setting a habit, where do you think you’ll end up by this time next year?!  Something tells me you better crank up the ‘ole laptop or grab a pen and paper and get started.

In my posts next week, I want to discuss the important topics of taking risks as well as giving back and letting others benefit from your success—tis the season of giving after all!

I also want to tell you about how I stay organized with my planner, the Day Designer, as well as an update on milk frothing (seems that y’all were very interested in learning how to make great coffee at home).  My team gave me a fabulous present—a fancy milk frother—and I’ve been perfecting my use of it for the past few weeks, so I’ll share the wealth on that one.  You’re welcome!

Until then, stay on your toes!

 

What’s the One Word that will define your business in 2017?

Each quarter I go to a day-long seminar called Growth Club that is organized and presented by my business coach, Mary Ann, and her colleagues at ActionCOACH.  Growth Club is designed for business owners to take a day away from working in their businesses and focus solely on what their goals are for the next quarter.  It’s also a great chance to meet other business owners, learn about what they are doing, and get their perspective on any problems you might be having.  I usually walk into Growth Club needing like eight coffees and leave with wings on my back.  And by the time I get home, I’m exhausted thinking about all the things I need to plan or add to my “to do’s” to take my business to the next level.

At last week’s session, Steve, a coach in Greensboro, asked us: “For 2017, what is that one word that will be your mantra?”  For me, it’s GROWTH.  But only for my business, not my waistline (I own 2 fitness studios, so I should be good on that one) or the number of dogs currently under my care (3, 2 English bulldogs and 1 dog that thinks she’s a bulldog).

Now that I’ve spent the last seven months hiring an incredible Team and ensuring they are working together as a team, it’s time to focus on all the ways I can increase the sales at each of my studios.  In other words, it’s time to develop a marketing strategy and any additional sources of revenue—basically, the fun stuff.

There are several ways I can grow my business:

  1. Open another studio.
  2. Acquire another studio.
  3. Grow the retail side of the business—ie. sell more clothing.

Which am I considering?  Well, all three of course.  When you’re looking to grow your business, you want to be open to all of your options and then pick the one or ones that make the most sense.  Keeping in mind that all growth options should adhere to the definition of a business which is: A commercial, PROFITABLE, enterprise that works…WITHOUT YOU.

I’m excited to see what 2017 has in store for me, my Team and my two Pure Barre studios.  What’s the one word that will be your mantra in 2017?  Think on it and then develop a plan to reach your goals!  Remember, your competition is waiting until January to come up with their goals.  As we say at the studios: “There is never a ‘perfect’ time.  Today is the day.  Start now.”

In my next post, I’ll discuss my three goals for the first quarter of 2017 as well as some specific steps I’ll take to reach those goals.  I have learned that when setting goals, you need to have a reward at the end and there’s jewelry at stake here!  So, these goals will be reached!

Until then, stay on your toes!