Podcast Episode 13: The Power of Saying “No”

So, how’s it going? How are you?

I’m so busy!  I’ve been so busy, it’s just insane.

And so starts the beginning of just about every conversation in today’s modern age.  And … it’s so f-ing boring, sometimes I can’t even stand it.

Why are we sooo busy? Are we actually doing more … or are we overscheduled and overworked with the wrong things, ensuring we don’t have any time to get anything important done?

I’m going to go out on a limb and say most of this being busy is more about doing the wrong things than prioritizing what’s most important.  And frankly, that’s sad.

When was the last time you said “No” to someone?  Why is saying “No” so hard?

The big problem with refusing to say “No” to things you don’t have time for, or don’t want to do, is that they take a huge toll on the remaining time you have for the things you need … and like to do.  The lesson here is the more you say “No,” the more you can say “Yes.”

Listen to the She’s On Her Toes Podcast here.

She's On Her Toes

Podcast Episode 10: THE Thing Successful People Do

It turns out that what you do every day really does matter.  The most successful individuals on this planet have daily rituals to keep them at the top of their game.  And, overwhelmingly, the most successful and wealthy, read books.  Like, actual books.  Every single day.

She's On Her Toes

Ok, ok.  Some of them listen to books AND podcasts.  But reading the written word directly correlates to higher education and thus higher income.  Studies have shown that reading 7 or more books per year makes you 122% more likely to be a millionaire.  Why is that?

Maybe it’s because reading expands the mind and encourages creativity.  Maybe it’s because so many of us don’t read, that this type of continuous learning gives regular readers a huge advantage in business and in life.

Today, we’ll talk about all that AND share our favorite books and podcasts to help you develop a strong habit of reading.

Listen as we discuss why we all read, why reading is critical to developing a life of learning and curiosity, and our favorite books that had a profound impact on our lives.  We also share what we’re reading and listening to now … and of course some fun, beach reads.

Check out the She’s On Her Toes Podcast on Apple Podcasts and iTunes.  Click here.

As promised, here’s the list of what we’re reading and listening to …

Harry Potter Complete Book Series ($61.14) If you listened to the podcast, you know that these are the books that turned Emily into an avid reader.  And, even though I kind of made fun of her for being obsessed with this series, it makes complete sense that she loves this whimsical, fantastical series because she’s super creative.

Baby-Sitter’s Club Box Set ($29.16) – So … I’m a little older than both Emily and Christina.  I was in college when the first Harry Potter book was published, so I never got into that series.  But … I absolutely loved the Baby-Sitter’s Club when I was in grade school.  I could rip through like five of these books in a day.  This is a series about a group of girls that start their own business baby-sitting … hummm … seems fitting.

The Body Book: The Law of Hunger, the Science of Strength, and Other Ways to Love Your Amazing Body ($5.80) – Christina shared that this book, written by Cameron Diaz, was really important to her after college because it helped her embrace healthy habits like working out and eating healthy, and really respecting her body and a balanced life.  It sounded like a great read, so I just ordered it myself.

Other books that have been important to us in life and work …

Never Lose A Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days ($17.32) 

How to Make Friends and Influence People ($9.60)

The Compound Effect ($10.71)

All of Malcolm Gladwell’s books … The Tipping Point: How Little Things Can Make A Big Difference ($12.67)Outliers: The Story of Success ($12.29) David and Goliath: Underdogs, Misfits, and the Art of Battling Giants ($10.71) Blink: The Power of Thinking Without Thinking ($8.98)

The Checklist Manifesto ($11.37)

Think And Grow Rich ($7.99)

Think And Grow Rich for Women ($13.60)

The Road Less Stupid ($18.56)

Finding Ultra: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself ($7.67)

Unprocessed: How to Achieve Vibrant Health and Your Ideal Weight ($15.24)

Fun books we recommend …

Jillian Flynn’s books … Gone Girl ($10.69) Sharp Objects ($8.99)Dark Places ($9.16)

Girls in the Garden ($9.54)

The Girl Before ($10.04)

Big Little Lies ($13.71)

What Alice Forgot ($9.80)

Podcasts we love to listen to …

Goal Digger Podcast

Side Hustle School

MFCEO Project

TED Radio Hour

How I Built This

Mind Body Green

Rich Roll Podcast

Serial

Up and Vanished

Whew!  That should keep you busy reading and listening for a while.  We’d love to hear if any of these books or podcasts helped you find clarity in your business or in life … or just helped you chill out on the beach!  Let us know by leaving a comment below.

Ordering books from Amazon is super easy, but click here to get everything for your Kindle or Kindle App for your iPad.  You can also get audio books and magazines.

Or try Audible to listen to your books in the car, in the gym, or wherever you are.  They currently have a promotion to get 2 books free when you try it out.  Click here.

I’m Not a Business Genius, I Just Don’t Quit

One of the most interesting things about owning a business is, eventually you realize your success isn’t defined by how smart you are.  It’s true—you could be the smartest person out there and fail spectacularly in business, or you could be of average intelligence and just crush it.  Why?

Success in business isn’t about who’s smarter.  It’s about persistence.  If you have above average intelligence, then good for you!  But, intelligence alone, won’t predict whether your business succeeds or fails.  Your daily habits and approach to building your business are what determine its soundness.

This is really important to think about—in business, you will never be limited by your intelligence.  The only limits you’ll face will be the result of your own bad habits, poor organization, or lack of mental toughness.  Wow.  That’s pretty powerful.

So, what do the best in business do that others don’t?  Whether you’ve been invited to join MENSA or struggled to make it through high school, doing these 5 things can dramatically increase your business success …

 Brush Off the Word “No”

Most people might think being successful in business is the result of great marketing, smart financial decisions, or maybe just “luck.”  But I think it’s more about persistence.  Specifically, being able to brush off hearing the word “no.”  As a business owner, you will hear “no” ALL THE TIME.  Like maybe every other word.  There is always a reason, be it valid or an excuse, for a client or prospective client to tell you “no.”  And hearing the word “no” over and over again can get really frustrating—if you let it.  The best in business don’t let “no” get them down.  In fact, they don’t even hear “no.”  They hear “not now” and move on.

 Become Goal-Oriented

If you don’t have a goal, you’ll never succeed.  END OF STORY.  Why?  Because without goals, where are you going?  What are you trying to accomplish?  You don’t know!  It doesn’t matter if you have small goals or big goals.  Without something to work towards in your business, you won’t have a focus and your business will remain stagnant or start to decline.  The best in business set goals and create plans to reach them.  They are always working towards a new target and moving their business forward.

 Read Books—Yes, Actual Books

I’m going to go out on a limb here and say, if you’re not reading books—yes, actual books—you will really struggle to succeed in business.  As in, you’ll fail.  Y’all, seriously.  MAKE TIME TO READ.  It’s important.  Why?  Because being a business owner requires a lot of mental focus.  When you read, you are training your brain to focus and process information.  You are also learning, continuing your education, and making yourself better.  Think about it—if you read 10 pages a day, which is not a lot, you would read 3,650 pages a year.  If the average business book is 250 pages, you’ll have read 14 books.  Do you think your competition reads 14 books a year?  If you do, then you’ll have to read more.  If you don’t think they’re reading, then how much better off are you for putting in that time?  Like light years better.  The best in business are always looking to improve.  And improving means continuing your business education by reading actual books.

Right now, I’m reading The Untethered Soul: The Journey Beyond Yourself, by Michael A. Singer.  I just finished The New New Thing: A Silicon Valley Story, by Michael Lewis. 

I highly recommend The Compound Effect, Success Principles, and The Little Red Book of Selling

Listen to Podcasts

I thought about not including this one because I’m sure some of you will take the invitation to not read and just listen to podcasts.  You’d be doing yourself a huge disservice.  Listening to podcasts should not replace reading because listening doesn’t allow you to train your brain to focus and process information like reading a book does.  So why listen to podcasts?  Simple, podcasts give you access to business information in real time.  Most of the business podcasts out there discuss what’s happening in business right now.  There are some great practical applications and ideas being discussed that could be significant for your own business.  The best in business keep up with new ideas and aren’t afraid to learn from others and apply what they’ve learned.

Here are the podcasts I listen to each week:

The MFCEO Project

Girlboss Radio with Sofia Amoruso

Self-Made Man

Side Hustle School

Online Marketing Made Easy with Amy Porterfield

TED Radio Hour

 Eliminate “Can’t” from Your Vocabulary

As soon as you eliminate “can’t” from your vocabulary, you replace it with “How can I.”  What would it mean for your business and frankly your life, if you stopped placing limits on yourself and stopped saying “I can’t.”  What if you instead started asking “How can I?”  Hopefully you can see how powerful this one little word is.  Instead of shutting down ideas, you will start thinking of possibilities.  The best in business are always looking to innovate and create.  They have a curiosity that isn’t limited by “can’t.”

While being smart gives you plenty of advantages, in business, your success is defined by your habits—mainly your persistence to just keep at it.

The last page of my book She’s On Her Toes, includes this poem.  I’m not sure who wrote it—there are at least two different authors attached to it and the book I first read it in didn’t attribute it to a known author.  I’ve read it hundreds if not a thousand times.  And I think it pretty much sums up what business is all about.

 

Don’t Quit

When things go wrong as they sometimes will,

When the road you’re trudging seems all uphill,

When the funds are low and the debts are high,

And you want to smile, but you have to sigh,

When care is pressing you down a bit—

Rest if you must, but don’t you quit.

 

Life is queer with its twists and turns,

As every one of us sometimes learns,

And many a person turns about

When they might have won had they stuck it out.

Don’t give up though the pace seems slow—

You may succeed with another blow.

 

Often the struggler has given up

When he might have captured the victor’s cup;

And he learned too late when the night came down,

How close he was to the golden crown.

 

Success is failure turned inside out— (This is my favorite part!)

So stick to the fight when you’re hardest hit,—

It’s when things seem worst that you mustn’t quit.

 

I’ll leave you with that … success is failure turned inside out.  Success isn’t always about who’s smarter, has the best marketing campaign, or is better funded, it’s about turning every opportunity into a way for your business to get better.  It’s when things seem the hardest that you know you’re onto something.